It is scarcely possible to imagine the spirit of WHU without creative thinking. The very founding of WHU was a creative act in the best sense of the word. This spirit is firmly anchored in WHU's DNA and is expressed not only in our name but also in an extremely wide range of fields. Creative thinking can be seen throughout the different programs and is also put into practice from the very beginning in numerous student initiatives. If you consider the “output” of our business school, that is to say the outstandingly educated young people, one thing that strikes you immediately is the “intrapreneurs” who are hard at work in their own environment – be in it the corporate world, industry, consulting, banking, or social business – and thinking and acting creatively in the best spirit of general management. On the other hand, there is a growing number of “entrepreneurs.” These are students who want to implement their ideas in their own companies. Many well-known and successful start-ups are evidence of this. This entrepreneurial spirit is reflected in conferences such as IdeaLab and 3Day Startup, which set standards in the start-up scene. In addition to this, the business school also provides strong, professional support through an incubator and chairs on the subject of entrepreneurship.