Interview with Konstantin Timm, Co-Founder Kale&Me:
„People often ask for tips or recommendations on how to build a company or a start-up. Often, I feel tempted to give them a whole list of things I learned during the first years as a founder. However, in the end every business and especially every team is unique and requires a different approach. Nonetheless, there are three aspects which, in my opinion, are most important and can be applied not only to businesses but to many situations in our lives.
1. Team As Sven from @Evopark already mentioned before, building up a company is mainly about people. The team you choose to be working with will become your second family over time. You will see them during most of your wake time and the whole business depends on their creativity and effort. Therefore, at @Kale&Me we put a strong focus on the hiring process to make sure that we have a good fit with the overall team. After that we emphasize on communication. I always say, "you should rather talk too much than too little", especially if there is a problem at hand. We furthermore implemented plenty of benefits for everyone in the company. For example, everyone gets free breakfast, a free lunch per week, fitness expenses and we also offer company pensions schemes.
2. Step by Step Another important learning for me was to focus on one thing at a time. At the beginning of @Kale&Me, I always wanted to do everything at once because in my understanding everything needed to be done as soon as possible. This leads to a lot of stress for the founder and everyone around him. Therefore, I can only recommend reading the story of “Tranquilla Trampeltreu” written by Michael Ende. The story is about a turtle that wants to attend a coronation of King Leo on the other side of the country. To get there she is likely to take months. Thus, all other animals laugh at her for trying to get there on time. In the end, she arrives and is able to attend the coronation of the successor of the previous king. This story perfectly illustrates how a “step by step” approach will most likely lead to success. Even if it is differently than initially expected.
3. The definition of success Try to define your success right. Try not to focus on the amount of funding you receive. Everyone can hire a hundred people if the funding is big enough. Rather focus on the happiness of your employees and customers. If you will be able to make them happy it is likely that also you and your shareholders/investors will be happy when you hit the breakeven point and become a profitable business.”