The HAHN Startup Idea Competition provided the opportunity for 26 teams made up of students, young founders and experienced entrepreneurs to present their already founded or prospective startup ideas. Hahn AG and WHU – Otto Beisheim School of Management, which jointly organized the competition, looked out for ideas in the fields of retail, real estate and investment. Contending ideas included shopping technologies, intelligent online shopping assistants and marketplaces, food apps, clothing, software solutions, stationary retail and living concepts, sharing and real estate platforms, artificial intelligence investing and crowd investing models, and robotics.
A total of seven teams made it to the final round where they got to pitch their ideas to a jury. WHU teams ranked especially strong. The team “The Atrium” won the competition on a split first place, alongside team “Rapitag” from Munich, a trio of experienced entrepreneurs. “The Atrium” refers to a stationary retail concept that aims at enhancing customers’ shopping experience. The “All Store 4.0” team scored the second place. “All Store 4.0” describes an integrated single-point software for retail property management.
The first place awarded both winning teams with 3,000 euros each, and the second place awarded 2,000 euros. Both awarded WHU startup ideas were developed in the Corporate Entrepreneurship MSc course held by Professor Dr. Christoph Hienerth and Professor Dr. Serden Ozcan.