WHU Asia Center

Our mission is to conduct leading international business research along the Asia-Europe axis, and to make research findings available for the academic community, practitioners, and students.

Our objective is to become a focal point in Europe for research on internationalization towards Asia, internationalization of emerging firms from Asia, and Asia as a global supply market.

Our prime focus is academic research, with the aim of contributing to the global scientific debate on Asia-related business topics. We also thrive to transfer research findings into management practice through high-impact practitioner publications, Executive Education programs, and conferences, and to base our teaching solidly on the most current scientific findings.

Lutz Kaufmann and Felix Reimann coordinate the research activities.



New article by Felix Reimann, Pei Shen, and Lutz Kaufmann published in Journal of Business Logistics

A research paper entitled “Multimarket Contact and the Use of Power in Buyer-Supplier Relationships” by Felix Reimann, Pei Shen, and Lutz Kaufmann has been published in the Journal of Business...



WHU Full-Time and Part-Time MBA classes visit China

In the last two weeks of March, WHU’s Full-Time and Part-Times MBA classes headed out for their “International Module China”, accompanied by their Professors Dr. Matthias Ehrgott and Dr. Felix...