HTS – Catching the Dragon with Premium Service, 2008, 22 pages, Ref.-No. 309-053-1 |
Renault Riding New Waves – The Dacia Logan: Turning around Sales, not Cars, 2008, 21 pages, Ref.-No. 309-054-1 |
EBIT and Ethics: Corporate Social Responsibility at Merck Ltd, Thailand, 2008, 23 pages, Ref.-No. 708-010-1 |
The Merck Excellence Check: Maintaining Business Success at Merck Ltd, Thailand, 2008, 19 pages, Ref.-No. 608-005-1 |
Anja Gockel London Goes East - An Internationalization Strategy for a High-End Fashion Brand, 2008, 20 pages, Ref.-No. 308-312-1 |
BASF Coatings: Production Going East, 2007, 15 pages, Ref.-No. 307-340-1 |
CDP Bharat Forge: Forging a German-Indian Enterprise, 2007, 19 pages, Ref.-No. 307-341-1 |
Connecting the Real and Virtual World: Sony BMG’s Market Entry into Second Life, 2007, 25 pages, Ref.-No. 507-138-1 |
Note on Business Footprint Optimization, 2007, 7 pages, Ref.-No. 307-361-5 |
Fraport Goes International - An Internationalization Opportunity in China for an Airport Operator, 2006, 29 pages, Ref.-No. 306-492-1 |
BASF AG - The Nanjing Project: A Major Investment in China, 2006, 16 pages, Ref.-No. 306-493-1 |
Jamba! - Digital Internationalization, 2006, 14 pages, Ref.-No. 806-046-1 |
The Awakening Giant - Volkswagen in China, 2006, 17 pages, Ref.-No. 605-023-1 |
Zwiesel Kristallglas AG - International Roll-out in a Traditional Industry (A), 2006, 16 pages, Ref.-No. 306-205-1 |
BASF Global Procurement Petrochemical Products: Challenges in Changing Global Commodity Markets, 2005, 25 pages, Ref.-No. 605-024-1 |
Bayer Materialscience: Responsible Operations in Thailand and China, 2005, 23 pages, Ref.-No. 705-025-1 |
FC Bayern Munich: Trophies for International Expansion, 2005, 22 pages, Ref.-No. 305-538-1 |
FC Bayern Munich: Trophies for International Expansion (Chinese Version), 2005, 24 pages, Ref.-No. C305-538-1 |
The Awakening Giant: Volkswagen in China, 2005, 17 pages, Ref.-No. 605-023-1 |
The BOC Group: Developing a High-Tech Services Business in Taiwan, 2005, 23 pages, Ref.-No. 805-028-1 |
Merck Indonesia: The Asian Demand Chain Challenge, 2004, 23 pages, Ref.-No. 304-149-1 |
Shanghai Volkswagen: Implementing Project Management in the Electrical Engineering Division, 2004, 18 pages, Ref.-No. 304-561-1 |
Taming the Elephant: Turnaround of Mercedes-Benz India Limited, 2004, 14 pages, Ref.-No. 304-105-1 |
Volkswagen Purchasing: Reverse Auctions in Japan, 2004, 18 pages, Ref.-No. 304-397-1 |
Sony Music Entertainment (Germany) GmbH: Writing the New Song, 2003, 25 pages, Ref.-No. 303-092-1 |
Xelibri: A Siemens Mobile Adventure **BEST SELLING CASE**, 2003, 18 pages, Ref.-No. 303-074-1 |
Xelibri: Una aventura de Siemens Mobile (Spanish Version), 2003, 21 pages, Ref.-No. E303-074-1 |