Thursday, 06. October 2016

New Study on Omnichannel

Dennis Schmitz, doctoral candidate at the Chair of Production Management, and Prof. Dr. Arnd Huchzermeier published together with Arvato and demandware the study “Is Omni everything? – Customers are in every channel, where is retail?” (the German title is „Omnichannel-Statusbericht 2016 – Händler im Gespräch zur aktuellen Situation“).

Download Study