Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.

News

20.09.2019

Henkel Company Presentation on Campus Düsseldorf

On September 18th, 2019, we had the pleasure of welcoming Henkel on our Campus in Düsseldorf for a company presentation, Q & A session and networking event. Around 70 MBA students and doctoral...

[more]

19.08.2019

Guest lecture of Professor Brexendorf within “Excellence in branding” series at Schumpeter School of Business and Economics

On June 19th, Professor Brexendorf held a presentation on “Packaging and its importance for brand management” within Professor Tobias Langner’s speaker series on “Excellence in Branding” at the...

[more]

19.08.2019

Brand management in family businesses with Tsinghua University

Students of the YES program of Tsinghua University, School of Economics and Management, Peking - one of the most renown universities in China - spent a week in Germany visiting companies and...

[more]

Save the date!

Henkel On-Campus Recruiting Day
31 January 2020 

Campus Vallendar

Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf