Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling, procurement and taxation, and to encourage an intensive collaboration with business.

News

15.01.2018

Two chapters in “Handbuch Markenführung” published by Kevin Lane Keller and Tim Oliver Brexendorf

In the new edited book „Handbuch Markenführung“ of Franz-Rudolf Esch, two articles of Kevin Lane Keller, Tuck School of Business at Dartmouth College, and Tim Oliver Brexendorf have been...

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30.11.2017

Unique chance for students to meet Henkel Board Members

A sumptuous breakfast is a perfect start into the day of a student, but extremely unusual if it is taken with two board members of a leading corporation on the university campus. This unique...

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29.11.2017

10th Advisory Board Meeting of Henkel Center for Consumer Goods

On Thursday, 23rd of November 2017, the Advisory Board of the Henkel Center held its 10th meeting on the Campus Vallendar. After a short welcome and introduction by Professor Tim Oliver Brexendorf,...

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Save the date!

Henkel On-Campus Recruiting
2 February 2018
(Master your Career)

Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf