Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.



Guest lecture by Christian Fenner, Bain & Company, on how to grow brands

On January 21st, Christian Fenner, Partner at Bain & Company in Munich and Member of Bain's Retail, Consumer Products and Organization practices, held an online guest lecture on “How to drive...



Guest lectures on „Trademarks as strategic management tools“ of Dr. Bernd Fabry

Dr. Bernd Fabry, Managing Director of IP2 Intellectual Property Partners and European Patent and Trademark Attorney, held guest lectures in Prof. Brexendorf’s “Strategic Brand Management” course in...



Business Breakfast with Henkel’s CFO and Corporate Vice President HR

A group of Full-time and Part-time MBA students had an exceptional start into the day on Wednesday morning: Carsten Knobel, CFO and Member of the Board at Henkel, and Katrin Steinbüchel, Corporate...


Save the date!

Henkel On-Campus Recruiting
for internships and
full-time positions
1st of February 2019
(Campus Vallendar)

Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf