Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling, procurement and taxation, and to encourage an intensive collaboration with business.



Tim Oliver Brexendorf gave a presentation at the 20th ICIG Symposium

On June 7th, Professor Tim Oliver Brexendorf held a speech on “Corporate brands and digital ecosystems” at the 20th International Corporate Identity Group (ICIG) symposium at Gozd Martuljek,...



Tim Brexendorf and Anna-Karina Schmitz participated in EMAC 2018

Prof. Dr. Tim Oliver Brexendorf and M.Sc. Anna-Karina Schmitz participated in the European Marketing Academy Conference (EMAC) 2018 from May 29th till June 1st at the University of Strathclyde in...



Henkel-WHU Round Table

On Monday, 4th of June 2018, Professor Tim Oliver Brexendorf (Director of the Henkel Center for Consumer Goods), Hannah Raible (Manager CFO Office) and Franz-Albert Bell (Head of Board Office Human...


Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf