Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.



Guest lecture by Christian Fenner, Bain & Company, on brand growth

On October 18th, Christian Fenner, Partner at Bain & Company in Munich and Member of Bain's Retail, Consumer Products and Organization practices, held an online guest lecture on “How to drive...



Catharina Christe, Christian Dior Parfums, held guest lecture in Prof. Brexendorf’s BSc “Brand Management” course

As part of the Bsc course "Brand Management" we were very excited to welcome Catharina Christe, ‎Marketing Director Christian Dior Parfums, ‎LVMH Perfumes & Cosmetics. In her guest...



Henkel Company Presentation on Campus Düsseldorf

On September 19th, 2018, around 45 MBA and PhD students attended Henkel’s company presentation on the WHU campus in Düsseldorf. After a warm welcome by Miriam Kraneis, Manager WHU Career Center, and...


Save the date!

Henkel On-Campus Recruiting
for internships and
full-time positions
1st of February 2019
(Campus Vallendar)

Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf