Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.



Presentation by Professor Brexendorf at the European Marketing Academy Conference (EMAC)

Professor Brexendorf held a presentation on “Growing with brands – Review, perspectives and directions for future research” at the European Marketing Conference (EMAC) 2019 at the University of...



Company visit at Gerolsteiner Brunnen

WHU Bachelor European Summer Program (ESP) with Professor Brexendorf



Yearly Henkel-WHU Round Table in Düsseldorf

On June 18th, 2019, the yearly Henkel-WHU round table took place in the old town of Düsseldorf for the ninth time. Numerous WHU students, Henkel managers and mentors, including several WHU alumni, as...


Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf