Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.



Tim Oliver Brexendorf joined Henkel AC Marketing Academy

By invitation of Xavier Martin, Corporate Vice President Global Marketing & Digital Adhesives for Consumers & Craftsmen at Henkel, and Dr. Patricia Castejón, Head of ACC Marketing...



Guest Lecture by Jens-Martin Schwärzler (Henkel)

On Saturday, April 13, our WHU Part-Time MBA students welcomed Jens-Martin Schwärzler (Executive Vice President, Henkel Beauty Care), who gave a Guest Lecture on the topic "Reinventing...



Impulse Session at the Henkel Headquarters

As part of a new, digitally delivered format, WHU Professors Lutz Kaufmann and Felix Reimann gathered at the Henkel Headquarters in Düsseldorf to discuss the managerial implications of WHU’s latest...


Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf