The Henkel Center for Consumer Goods (HCCG) maintains close contacts and an active dialogue with the consumer goods and retailing industry. We build a bridge between theory and managerial practice. For us, a close collaboration and exchange with consumer goods and retailing practice is a prerequisite for applied research. We search for solutions and improvements for corporate practice.
We further strive for an intense dialogue with practitioners. There are several options of a collaboration:
- Participating and initiating joint research projects.
- Providing real-life case studies and guest lectures within our lectures at the WHU.
- Developing case studies with your company for practice-oriented teaching.
- Exchanging ideas and latest research, providing customized key notes, participating in panel discussions, training, and advising your company.
We are looking forward to a lively exchange with the consumer goods and retailing industry. If you are interested in collaborating with us, do not hesitate to contact Tim Oliver Brexendorf.