The Henkel Center for Consumer Goods (HCCG) is founded and supported by Henkel AG & Co. KGaA, Duesseldorf. We are in close exchange with our founder and work together in a long-term and trustful collaboration. Our Advisory Board consists of members of Henkel’s top management as well as WHU professors.


The Henkel Center for Consumer Goods (HCCG) maintains close contacts and an active dialogue with the consumer goods and retailing industry. We build a bridge between theory and managerial practice. For us, a close collaboration and exchange with consumer goods and retailing practice is a prerequisite for applied research. We search for solutions and improvements for corporate practice.

We further strive for an intense dialogue with practitioners. There are several options of a collaboration:

  • Participating and initiating joint research projects.
  • Providing real-life case studies and guest lectures within our lectures at the WHU.
  • Developing case studies with your company for practice-oriented teaching.  
  • Exchanging ideas and latest research, providing customized key notes, participating in panel discussions, training, and advising your company.

We are looking forward to a lively exchange with the consumer goods and retailing industry. If you are interested in collaborating with us, do not hesitate to contact Tim Oliver Brexendorf.




apl. Prof. Dr.

Tim Oliver Brexendorf

Director of the Henkel Center for Consumer Goods