News

Friday, 15. February 2019

Guest Lecture by Xavier Martin, Henkel, on "Brand Management at Henkel Consumer Adhesives”

Professor Brexendorf's BSc course "Brand Management"

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Thursday, 14. February 2019

Case Study with Robert Ruiz-Hernandez, Head of IoT/Robotics at Henkel

Professor Brexendorf's MSc course "Product & Shopper Marketing"

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Monday, 04. February 2019

Real-life cases with Christian Dior Perfumes

The Part-time MBA course "Strategic Brand Management" was very excited to welcome Catharina Christe, Marketing Director Perfumes Christian Dior, LVMH Perfumes & Cosmetics. In the first...

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Wednesday, 23. January 2019

Guest lecture by Christian Fenner, Bain & Company, on how to grow brands

On January 21st, Christian Fenner, Partner at Bain & Company in Munich and Member of Bain's Retail, Consumer Products and Organization practices, held an online guest lecture on “How to drive...

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Wednesday, 23. January 2019

Guest lectures on „Trademarks as strategic management tools“ of Dr. Bernd Fabry

Dr. Bernd Fabry, Managing Director of IP2 Intellectual Property Partners and European Patent and Trademark Attorney, held guest lectures in Prof. Brexendorf’s “Strategic Brand Management” course in...

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Monday, 10. December 2018

Business Breakfast with Henkel’s CFO and Corporate Vice President HR

A group of Full-time and Part-time MBA students had an exceptional start into the day on Wednesday morning: Carsten Knobel, CFO and Member of the Board at Henkel, and Katrin Steinbüchel, Corporate...

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Thursday, 29. November 2018

Guest lecture by Thomas Schuffenhauer on managing brand equities

On November 27th, 2018, Thomas Schuffenhauer, Head of Corporate Venturing at Henkel Laundry & Home Care, held a guest lecture on „Managing brand equities in diverse environments“ in Prof....

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Tuesday, 20. November 2018

11th Advisory Board Meeting at Henkel

Once a year, the members of the Advisory Board of the Henkel Center of Consumer Goods (HCCG), consisting of representatives of Henkel’s top management as well as WHU professors, meet for an exchange...

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Friday, 19. October 2018

Guest lecture by Christian Fenner, Bain & Company, on brand growth

On October 18th, Christian Fenner, Partner at Bain & Company in Munich and Member of Bain's Retail, Consumer Products and Organization practices, held an online guest lecture on “How to drive...

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Tuesday, 25. September 2018

Catharina Christe, Christian Dior Parfums, held guest lecture in Prof. Brexendorf’s BSc “Brand Management” course

As part of the Bsc course "Brand Management" we were very excited to welcome Catharina Christe, ‎Marketing Director Christian Dior Parfums, ‎LVMH Perfumes & Cosmetics. In her guest...

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