News

Monday, 19. August 2019

Guest lecture of Professor Brexendorf within “Excellence in branding” series at Schumpeter School of Business and Economics

On June 19th, Professor Brexendorf held a presentation on “Packaging and its importance for brand management” within Professor Tobias Langner’s speaker series on “Excellence in Branding” at the...

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Monday, 19. August 2019

Brand management in family businesses with Tsinghua University

Students of the YES program of Tsinghua University, School of Economics and Management, Peking - one of the most renown universities in China - spent a week in Germany visiting companies and...

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Friday, 09. August 2019

Presentation of Bachelor Thesis at Henkel

As many other BSc and MBA students, Matthias Heinrich Morales combined his thesis with an internship at Henkel. He presented the findings of his thesis entitled "3D Printing in the Medical...

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Thursday, 25. July 2019

Henkel Global Purchasing & Supply Chain Leadership Team welcomed WHU MBA group in Amsterdam

On July 23rd, 2019, WHU’s Full-Time MBA class of 2020 visited Henkel’s global supply chain office in Amsterdam, The Netherlands, as part of their Strategic Sourcing core course with Professor Lutz...

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Monday, 24. June 2019

Presentation by Professor Brexendorf at the European Marketing Academy Conference (EMAC)

Professor Brexendorf held a presentation on “Growing with brands – Review, perspectives and directions for future research” at the European Marketing Conference (EMAC) 2019 at the University of...

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Monday, 24. June 2019

Company visit at Gerolsteiner Brunnen

WHU Bachelor European Summer Program (ESP) with Professor Brexendorf

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Wednesday, 19. June 2019

Yearly Henkel-WHU Round Table in Düsseldorf

On June 18th, 2019, the yearly Henkel-WHU round table took place in the old town of Düsseldorf for the ninth time. Numerous WHU students, Henkel managers and mentors, including several WHU alumni, as...

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Wednesday, 22. May 2019

Presentation by Professor Brexendorf at European Marketing Academy Conference (EMAC)

Professor Brexendorf will hold a presentation on “Growing with brands – Review, perspectives and directions for future research” at the European Marketing Conference (EMAC) at the University of...

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Tuesday, 16. April 2019

Tim Oliver Brexendorf joined Henkel AC Marketing Academy

By invitation of Xavier Martin, Corporate Vice President Global Marketing & Digital Adhesives for Consumers & Craftsmen at Henkel, and Dr. Patricia Castejón, Head of ACC Marketing...

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Monday, 15. April 2019

Guest Lecture by Jens-Martin Schwärzler (Henkel)

On Saturday, April 13, our WHU Part-Time MBA students welcomed Jens-Martin Schwärzler (Executive Vice President, Henkel Beauty Care), who gave a Guest Lecture on the topic "Reinventing...

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