Monday, 20. August 2018

Brand management in family businesses with Prof. Brexendorf - Guest lecture of Henkel Beauty Care

Students of the YES program of Tsinghua University, School of Economics and Management, Peking - one of the most renown universities in China - spent a week in Germany visiting companies and...


Wednesday, 01. August 2018

Real-life Case Study Presentations with Henkel @ WHU-Campus Düsseldorf

On Saturday, 28th of July, the Part-Time MBA students of the Price Management class presented their ideas regarding strategic pricing options in the beauty care industry. The key challenge was to...


Tuesday, 31. July 2018

“WHU One Day @ Henkel”: Henkel Global Purchasing & Supply Chain Leadership Team welcomed WHU MBA group in Amsterdam

On July 25th, 2018, WHU’s Full-Time MBA class of 2019 visited Henkel’s global supply chain office in Amsterdam, The Netherlands, as part of their Strategic Sourcing core course with Professor Lutz...


Monday, 23. July 2018

Real-life case with ZWILLING Beauty Group in Prof. Brexendorf’s MBA “Strategic Brand Management” course

As part of the MBA course "Strategic Brand Management" the WHU-MBA students worked on real-life cases with the ZWILLING Beauty Group. In the first session of the MBA course led by Professor...


Tuesday, 10. July 2018

Award for Prof. Brexendorf from European Journal of Marketing

The article of Tim Oliver Brexendorf (WHU) and Kevin Lane Keller (Dartmouth College, Tuck School of Business) “Leveraging the corporate brand: The importance of corporate brand innovativeness and...


Wednesday, 13. June 2018

Tim Oliver Brexendorf gave a presentation at the 20th ICIG Symposium

On June 7th, Professor Tim Oliver Brexendorf held a speech on “Corporate brands and digital ecosystems” at the 20th International Corporate Identity Group (ICIG) symposium at Gozd Martuljek,...


Wednesday, 13. June 2018

Tim Brexendorf and Anna-Karina Schmitz participated in EMAC 2018

Prof. Dr. Tim Oliver Brexendorf and M.Sc. Anna-Karina Schmitz participated in the European Marketing Academy Conference (EMAC) 2018 from May 29th till June 1st at the University of Strathclyde in...


Thursday, 07. June 2018

Henkel-WHU Round Table

On Monday, 4th of June 2018, Professor Tim Oliver Brexendorf (Director of the Henkel Center for Consumer Goods), Hannah Raible (Manager CFO Office) and Franz-Albert Bell (Head of Board Office Human...


Wednesday, 14. March 2018

Keynote by Carsten Knobel, CFO Henkel AG & Co. KGaA

15th Annual Conference for Management Accounting Research (ACMAR)


Monday, 15. January 2018

Two chapters in “Handbuch Markenführung” published by Kevin Lane Keller and Tim Oliver Brexendorf

In the new edited book „Handbuch Markenführung“ of Franz-Rudolf Esch, two articles of Kevin Lane Keller, Tuck School of Business at Dartmouth College, and Tim Oliver Brexendorf have been...