News

Monday, 15. January 2018

Two chapters in “Handbuch Markenführung” published by Kevin Lane Keller and Tim Oliver Brexendorf

In the new edited book „Handbuch Markenführung“ of Franz-Rudolf Esch, two articles of Kevin Lane Keller, Tuck School of Business at Dartmouth College, and Tim Oliver Brexendorf have been...

[more]

Thursday, 30. November 2017

Unique chance for students to meet Henkel Board Members

A sumptuous breakfast is a perfect start into the day of a student, but extremely unusual if it is taken with two board members of a leading corporation on the university campus. This unique...

[more]

Wednesday, 29. November 2017

10th Advisory Board Meeting of Henkel Center for Consumer Goods

On Thursday, 23rd of November 2017, the Advisory Board of the Henkel Center held its 10th meeting on the Campus Vallendar. After a short welcome and introduction by Professor Tim Oliver Brexendorf,...

[more]

Thursday, 10. August 2017

New article of Tim Oliver Brexendorf and Kevin Lane Keller has been published in the European Journal of Marketing

Together with Kevin Lane Keller, E.B. Osborn Professor of Marketing at Tuck School of Business at Dartmouth College, Tim Oliver Brexendorf has published a new article in the European Journal of...

[more]

Wednesday, 09. August 2017

Real-life case with ZWILLING Beauty Group in Prof. Brexendorf’s MBA “Strategic Brand Management” course

As part of the MBA course "Strategic Brand Management" we were very excited to welcome Jutta Langer, Chairwoman ZWILLING Beauty Group, Henrike Kieschke, Global Head of Product & Brand...

[more]

Wednesday, 09. August 2017

Thomas Schuffenhauer, Henkel, held a guest lecture in Prof. Brexendorf’s MBA course „Strategic Brand Management“

On July 13th 2017, Thomas Schuffenhauer, Head of Corporate Venturing – Laundry & Home Care at Henkel, held a guest lecture on “Managing brand equities in diverse environments”. He introduced the...

[more]

Wednesday, 05. July 2017

“WHU One Day @ Henkel”: Henkel Global Purchasing & Supply Chain Leadership Team welcomed WHU MBA group in Amsterdam

On June 30th, 2017, WHU’s Full-Time MBA class of 2018 visited Henkel’s global supply chain office in Amsterdam, The Netherlands, as part of their Strategic Sourcing core course with Professor Lutz...

[more]

Monday, 19. June 2017

Henkel-WHU round table in Düsseldorf

On June 6th, 2017, WHU students, who are currently interning at Henkel, their mentors, HR representatives and alumni followed the invitation of the Henkel Center for Consumer Goods to the yearly...

[more]

Monday, 19. June 2017

Real-life cases with Dior Perfumes in MBA’s “Strategic Brand Management” course

As part of the MBA course "Strategic Brand Management" we were very excited to welcome Catharina Christe, ‎Marketing Director Perfumes Christian Dior, ‎LVMH Perfumes & Cosmetics. In the...

[more]

Monday, 19. June 2017

Brand practitioner’s day in Tim Oliver Brexendorf’s MBA course Strategic Brand Management

On May 9th 2017, two brand practitioners were invited to the "Strategic Brand Management" (SBM) course of Professor Brexendorf. Thomas Schuffenhauer, Head of Corporate Ventures at Henkel,...

[more]