Friday, 19. October 2018

Guest lecture by Christian Fenner, Bain & Company, on brand growth

On October 18th, Christian Fenner, Partner at Bain & Company in Munich and Member of Bain's Retail, Consumer Products and Organization practices, held an online guest lecture on “How to drive...


Tuesday, 25. September 2018

Catharina Christe, Christian Dior Parfums, held guest lecture in Prof. Brexendorf’s BSc “Brand Management” course

As part of the Bsc course "Brand Management" we were very excited to welcome Catharina Christe, ‎Marketing Director Christian Dior Parfums, ‎LVMH Perfumes & Cosmetics. In her guest...


Tuesday, 25. September 2018

Henkel Company Presentation on Campus Düsseldorf

On September 19th, 2018, around 45 MBA and PhD students attended Henkel’s company presentation on the WHU campus in Düsseldorf. After a warm welcome by Miriam Kraneis, Manager WHU Career Center, and...


Tuesday, 11. September 2018

Keynote speech on Campus for Controlling by Carsten Knobel, CFO Henkel

On September 7th, 2018, around 180 managers and controlling experts discussed Controlling in the Digital Age at the 12th WHU Campus for Controlling in Vallendar. The conference was hosted by Prof....


Monday, 20. August 2018

Brand management in family businesses with Prof. Brexendorf - Guest lecture of Henkel Beauty Care

Students of the YES program of Tsinghua University, School of Economics and Management, Peking - one of the most renown universities in China - spent a week in Germany visiting companies and...


Wednesday, 01. August 2018

Real-life Case Study Presentations with Henkel @ WHU-Campus Düsseldorf

On Saturday, 28th of July, the Part-Time MBA students of the Price Management class presented their ideas regarding strategic pricing options in the beauty care industry. The key challenge was to...


Tuesday, 31. July 2018

“WHU One Day @ Henkel”: Henkel Global Purchasing & Supply Chain Leadership Team welcomed WHU MBA group in Amsterdam

On July 25th, 2018, WHU’s Full-Time MBA class of 2019 visited Henkel’s global supply chain office in Amsterdam, The Netherlands, as part of their Strategic Sourcing core course with Professor Lutz...


Monday, 23. July 2018

Real-life case with ZWILLING Beauty Group in Prof. Brexendorf’s MBA “Strategic Brand Management” course

As part of the MBA course "Strategic Brand Management" the WHU-MBA students worked on real-life cases with the ZWILLING Beauty Group. In the first session of the MBA course led by Professor...


Tuesday, 10. July 2018

Award for Prof. Brexendorf from European Journal of Marketing

The article of Tim Oliver Brexendorf (WHU) and Kevin Lane Keller (Dartmouth College, Tuck School of Business) “Leveraging the corporate brand: The importance of corporate brand innovativeness and...


Wednesday, 13. June 2018

Tim Oliver Brexendorf gave a presentation at the 20th ICIG Symposium

On June 7th, Professor Tim Oliver Brexendorf held a speech on “Corporate brands and digital ecosystems” at the 20th International Corporate Identity Group (ICIG) symposium at Gozd Martuljek,...