Presentation by Professor Brexendorf at the European Marketing Academy Conference (EMAC)

Professor Brexendorf held a presentation on “Growing with brands – Review, perspectives and directions for future research” at the European Marketing Conference (EMAC) 2019 at the University of Hamburg. The presentation took place on May 30th within the EMAC SIG - Branding: Critical reflections on brand management: Theory, practice and future directions organized by Professor Richard Gyrd-Jones and Professor Stefan Markovic from Copenhagen Business School (www.emac-2019.org/program/). The presentation was part of three presentations given by Professor Andrea Hemetsberger, Professor of Branding at the University of Innsbruck, Professor Benjamin Voyer,  L'Oréal Professor of Creativity Marketing at ESCP Paris, and Professor Brexendorf.