Research at the Henkel Center for Consumer Goods

The Henkel Center for Consumer Goods (HCCG) concentrates on cross-functional management research within fast moving consumer goods industry.

HCCG`s scientific research projects focus on the following areas of research

  • Marketing
  • Management account and control
  • Purchasing

The research projects at the HCCG are conducted by both the faculty and the students. As a partner Henkel supports the center in the joint research activities. The generation, transfer and implementation of academic knowledge as well as the intensive cooperation and practice exchange with Henkel are of main interest.

Based on behavioral theories and state-of-the-art research methods, publications in high-ranked academic and practice-relevant journals are pursued.