The Henkel Center for Consumer Goods (HCCG) offers lectures across all academic programs of the WHU in the following areas: 

  • Marketing
  • General Management
  • Purchasing

The lectures of the HCCG do not only feature an introduction to essential theoretical concepts, but also exhibit a strong practice-oriented focus. Students gain valuable insights in the consumer goods industry by guest lectures and real-life case studies. Furthermore, they have the option to combine their thesis with an internship at Henkel. 

Numerous top managers of Henkel and other companies offer valuable insights into the world of consumer goods by holding guest lectures throughout all WHU programs.

Overview of guest lectures in 2015

Real-life case studies are, apart from guest lectures, an important part of many lectures of the Henkel Center. Students gain valuable insights into the challenges of multinational firms and current developments in international consumer goods and supply markets. The concepts and solutions which they develop in teams are presented to the supervising top managers.

Case studies in 2015 and 2016


apl. Prof. Dr.

Tim Oliver Brexendorf

Professor (außerplanmäßig) of Marketing,
Director of the Henkel Center for Consumer Goods