apl. Prof. Dr.

Tim Oliver Brexendorf

Professor (außerplanmäßig) of Marketing,
Director of the Henkel Center for Consumer Goods

Room: DUS 5.1.16

+49-(0)211-44709-760
+49-(0)211-44709-769


Research Interests

  • Consumer goods marketing
  • Brand management, in particular brand strategy, brand positioning, behavioral branding
  • Product (innovation) management, in particular product lines
  • Product design and product packaging
  • Manufacturer-retailer relationship

Editorship

Review activities

Membership

  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • European Marketing Academy (EMAC)
  • International Corporate Identity Group (ICIG)
  • Marketing Science Institute (MSI)
  • German Academic Association for Business Research (VHB) – Marketing
  • Society for Consumer Psychology (SCP)

Teaching

  • Bachelor of Science (BSc) - Brand Management (English)
  • Master of Science (MSc) - Product & Shopper Marketing (English)
    Best Teacher Award 2015 in WHU's Master of Science in Management program
  • Full-time and Part-time MBA - Strategic Brand Management (English)
  • Executive Education - B2C Marketing in Europe (English)

Curriculum vitae

Work experience

since 06/2016WHU - Otto Beisheim School of Management, Vallendar
Professor (Außerplanmäßig) of Marketing
since 03/2016WHU - Otto Beisheim School of Management, Vallendar
Director of the Henkel Center for Consumer Goods
04 - 05/
2014
Guest Professor of Marketing at ESADE Business School at Ramon Llull University, Barcelona, Spain (Erasmus Exchange Program) 
03/2009 – 03/2010University of St. Gallen, Switzerland
Senior Research Fellow
Research Center for Customer Insight (FCI-HSG)
11/2007 – 03/2009htp St. Gallen Management Consulting, Switzerland, Project manager
07/2002 – 11/2007University of St. Gallen, Switzerland                          
Research Assistant
Competence Center Brand Management
Institute for Marketing and Retailing (IMH-HSG)
09/2000 – 07/2002OBI@OTTO GmbH&Co.KG, Hamburg
E-Commerce Manager Dialogue Marketing/CRM
09/1999 – 09/2000OBI Bau- und Heimwerkermärkte Headquarter, Wermelskirchen
Junior Category Manager ECR

Education

10/2002 – 03/2009Doctoral studies programme at the University of St. Gallen, Switzerland.
Specialised programme Marketing, degree: Dr. oec. HSG
Dissertation: Markenloyalität durch persönliche Kommunikation -
Eine dyadische Analyse von Verkäufer-Kunden-Interaktionen
am Beispiel der Marke BMW (Brand loyalty by interpersonal communication - A dyadic analysis of customer-salesperson interactions at BMW)
Referees: Prof. Dr. Torsten Tomczak/Prof. Dr. Andreas Herrmann
10/1993 – 03/2002Studies of Business Administration at the Carl von
Ossietzky University, Oldenburg, degree: Dipl.-Oec.
Focus: Marketing, Strategic Management, Organizational Psychology
07/1989 – 07/1992Carl von Ossietzky Gymnasium (secondary school), Bremerhaven
University-entrance diploma
07/1985 – 07/1989Gymnasium Loxstedt (secondary school)