Founding Rationale

Over the past years, both the growing intensity of competition and marginal market growth rates have made it increasingly necessary to structure and manage companies in a market-oriented way. Meeting these demands, CMM, the Center for Market-oriented Corporate Management at WHU – Otto Beisheim School, was founded on January 1, 1997. As an academic institution, WHU provides the perfect environment for a center of this kind.

The founding of CMM has consequently enhanced the further development of WHU. CMM is committed to what WHU has set out to be, especially to its empirical focus and its international approach.

Organization of CMM

CMM is headed by an academic director: Professor Dr. Martin Fassnacht, the Otto Beisheim Endowed Chair of Marketing and Commerce and Head of the Marketing Department at WHU.

 An advisory board consisting of well-known scholars and top corporate representatives consults the academic director. Chairman of the advisory board is Professor Dr. Dr. h.c. mult. Hermann Simon, the Chairman of SIMON - KUCHER & PARTNERS Strategy & Marketing Consultants. In 2005 he was voted the most influential management thinker in Germany after the late Peter Drucker.

Managing director of the CMM is Jonas Schütz, M.Sc., research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.