Founding Rationale

Over the past years, both the growing intensity of competition and marginal market growth rates have made it increasingly necessary to structure and manage companies in a market-oriented way. Meeting these demands, CMM, the Center for Market-Oriented Corporate Management at WHU – Otto Beisheim School, was founded on January 1, 1997. As an academic institution, WHU provides the perfect environment for a center of this kind.

The founding of CMM has consequently enhanced the further development of WHU. CMM is committed to what WHU has set out to be, especially to its empirical focus and its international approach.

Organization of CMM

CMM is managed by a scientific director. The scientific director is the Holder of the Otto Beisheim Endowed Chair of Marketing and Commerce at the WHU, Professor Dr. Martin Fassnacht.

An advisory board consisting of well-known scholars and top corporate representatives consults the scientific director. Chairman of the advisory board is Professor Dr. Dr. h.c. mult. Hermann Simon.

Alexander Schultze, MBA, research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU supports the scientific director, Prof. Dr. Martin Fassnacht, with the management of the ZMU.