Professor Dr. Martin Fassnacht

Scientific Director of CMM

Professor and Chair holder
Otto Beisheim Endowed Chair of Marketing and Commerce
WHU – Otto Beisheim School of Management

Alexander Schultze

Doctoral Candidate/Research Assistant
WHU - Otto Beisheim School of Management

CMM Advisory Board

Professor Dr. Dr. h.c. mult. Hermann Simon

Chairman of the CMM-Advisory Board

Simon, Kucher & Partners
Strategy & Marketing Consultants

Harald W. Eisenächer

Vice Chairman of the CMM-Advisory Board

Chief Commercial Officer

Rainer Anskinewitsch

Maria Galland GmbH

Dr. Kjell Gruner


Vice President Marketing
Dr. Ing. h.c. F. Porsche AG

Dr. Rembert Horstmann

Senior Brand Consultant

Brand Trust GmbH

Bernhard Münz

Managing Director
münz GmbH

Dr. Yorck Nelius

Chief Sales Officer, Member of the Board
Karstadt Sports GmbH

Roland Neuwald

Chairman of the Managing Board
Galeria Kaufhof GmbH



Andreas Nickenig

Managing Director Marketing and Sales

Griesson – de Beukelaer GmbH & Co. KG



Dr. Heiner Olbrich

Various Supervisory and Advisory Board positions


Frank Rosenberger

Executive Board Member (responsible for IT and New Markets)

TUI Group

Ulrich Selzer

Sales Director Germany
Volkswagen AG

Daniel Ohr

CEO / Founder

YouDinner GmbH

Bernd Wieczorek

Member of the Executive Board
Energieversorgung Mittelrhein AG