The Annual Advisory Board meeting of the Center for Market-Oriented Management (CMM) under the chairmanship of Professor Dr. Dr. h.c. Hermann Simon took place at WHU in Vallendar on 1 March, 2011. The Advisory Board of the CMM is composed of renowned scientists and senior business representatives and supports Professor Dr. Martin Fassnacht, Holder of the Otto Beisheim Endowed Chair of Marketing and Commerce in an advisory capacity. The CMM is a platform of exchange between science and practice with regard to market-oriented problems.
At the beginning of the board meeting Professor Dr. Martin Fassnacht provided an overview of the development of the university and the teaching and research activities of the Chair of Marketing and Commerce (Otto Beisheim Endowed Chair). Afterwards Prof. Fassnacht presented the schedule of the 2nd WHU Campus for Marketing, on September 27, 2011 at the WHU - Otto Beisheim School of Management. This year’s title of the Campus for marketing is: "New growth: Challenges for Marketing". The day offers a mixture of lectures and panel discussions. The aim is again to provide a platform of exchange of science and practice. After a presentation of Professor Dr. Martin Fassnacht, three doctoral students of the Chair presented their latest research projects to the Advisory Board members. The subsequent discussions showed the relevance of the topics and gave important information for the further work.
At the end of the council meeting, the Advisory Board Member Mr. Bernhard Münz (CEO of münz GmbH) gave a lecture on: “The history and future of the company münz”. The successful development to a leading supplier for workwear is according to Mr. Münz based on the quality of the clothes, the fast delivery of the goods and the individual value-add for the customer. For the future, Mr. Münz counts on innovation and the connection of the company of sports and events.