Tuesday, 14. October 2014

CMM-Advisory Board Meeting at WHU in 2013

The Annual Advisory Board Meeting of the Center for Market-Oriented Management (CMM) took place at WHU in Vallendar on February 26, 2013. In the meeting Professor Fassnacht presented the latest developments at WHU and the chair. Particularly the WHU-Campus for Marketing and the marketing committee meeting were intensively discussed.

The members agreed that both events support the exchange between marketing science and business practice and thereby both areas are moving closer together.