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Center for Sports and Management

Shaping the Future of Sports!
Download the report
Technology as the Key? Para Sport as a Catalyst for Innovation with Untapped Potential
62 experts from sports, business, and academia examined the opportunities and limitations of new technologies in elite sport. Our Delphi study shows: Para sport, in particular, can unlock untapped innovation potential and help German elite sport regain its competitive edge.
Technology as the Key? Para Sport as a Catalyst for Innovation with Untapped Potential
62 experts from sports, business, and academia examined the opportunities and limitations of new technologies in elite sport. Our Delphi study shows: Para sport, in particular, can unlock untapped innovation potential and help German elite sport regain its competitive edge.

Center for Sports and Management

Shaping the Future of Sports!
Download the report
Sustainability as a Key to Economic Success in Professional Football
Germany’s professional football clubs are on the brink of transformation. According to our Delphi study, 115 experts view genuine sustainability not only as a moral imperative, but also as a viable and profitable business model. The shift required is extensive — but in the long run, it holds clear economic advantages.
Sustainability as a Key to Economic Success in Professional Football
Germany’s professional football clubs are on the brink of transformation. According to our Delphi study, 115 experts view genuine sustainability not only as a moral imperative, but also as a viable and profitable business model. The shift required is extensive — but in the long run, it holds clear economic advantages.

Center for Sports and Management

Shaping the Future of Sports!
Watch the Video Download the Report
Is German Professional Sports Facing a Decline into Mediocrity? The Urgent Need for Change
Germany’s professional sports landscape requires a strategic overhaul to remain globally competitive, according to our latest Delphi study. Drawing insights from 82 experts, the study offers unconventional solutions, including a shift from the traditional belief that professional sports should primarily prioritize the public good over economic interests.
Watch the Video Download the Report
Is German Professional Sports Facing a Decline into Mediocrity? The Urgent Need for Change
Germany’s professional sports landscape requires a strategic overhaul to remain globally competitive, according to our latest Delphi study. Drawing insights from 82 experts, the study offers unconventional solutions, including a shift from the traditional belief that professional sports should primarily prioritize the public good over economic interests.

Center for Sports and Management

Shaping the Future of Sports!
Find Out More About This Study
Women's Football on the Rise: Experts See Significant Growth Potential in Germany and Europe
Professional women's football in Germany and Europe is poised for significant growth, according to our new Delphi study. The study, which is based on a survey of an international panel of experts, indicates that women's football clubs in Germany could achieve significantly higher fan engagement and increased sponsorship value in the coming years—provided that the right conditions are created.
Women's Football on the Rise: Experts See Significant Growth Potential in Germany and Europe
Professional women's football in Germany and Europe is poised for significant growth, according to our new Delphi study. The study, which is based on a survey of an international panel of experts, indicates that women's football clubs in Germany could achieve significantly higher fan engagement and increased sponsorship value in the coming years—provided that the right conditions are created.

Center for Sports and Management

Shaping the Future of Sports!
Find Out More About This Study
The Metaverse will Change Professional Football
The metaverse and the technologies powering it are changing our lives and do not stop at professional football. As part of a future study, we invited 103 experts to discuss how blockchain, artificial intelligence, and immersive technologies could change professional football and its business models by 2030.
The Metaverse will Change Professional Football
The metaverse and the technologies powering it are changing our lives and do not stop at professional football. As part of a future study, we invited 103 experts to discuss how blockchain, artificial intelligence, and immersive technologies could change professional football and its business models by 2030.

Center for Sports and Management

Shaping the Future of Sports!
Selected Media Articles
Media Contributions on The Future of Sports
Selected media articles on the results of our research and practice projects on the future of sport can be found here.
Media Contributions on The Future of Sports
Selected media articles on the results of our research and practice projects on the future of sport can be found here.

Center for Sports and Management

Shaping the Future of Sports!
Find Out More About This Book
21st Century Sports: How Technologies Will Change Sports In The Digital Age
This book looks at the effects of technology-induced change in sport within the next five to ten years and provides food for thought for what lies further ahead.
21st Century Sports: How Technologies Will Change Sports In The Digital Age
This book looks at the effects of technology-induced change in sport within the next five to ten years and provides food for thought for what lies further ahead.
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Publications Executive Education

The Center for Sports and Management

As the academic partner for leaders in the sports business, our Center for Sports and Management aims to positively impact the future of sports by inspiring, developing, and connecting excellent people.

Our research and teaching activities center around future readiness, corporate diversification strategies, the impact of technologies on sports, and stadium economics. In practical future studies, we try to sharpen the image of the future of sports. An overview of our future studies can be found here.

As thought-leader in the world of sports business, we want to create positive impact on the future of sports

Blue line icon of a head with light bulb

​Our purpose:

Create positive impact on the future of sports

Symbol of a dart hitting the center of a target

Our mission:

Inspire, develop and connect excellent people as the academic partner for leaders in sports

​Our vision:

To become a thought-leader in the world of sports business

Research and teaching –
Find out more about our scientific work.

At the Center for Sports and Management, we examine the social and economic effects of sports. We argue economically, think beyond disciplines and act out of passion. In research, we want to break new ground and make teaching practice-oriented. In doing so, we orient ourselves to international quality standards. Find out more about our commitment to research and teaching.

Research
Research

According to Darwin, nothing is more permanent than change! To help sporting associations, clubs, and leagues better prepare for an uncertain future, we explore the potential impact of economic, social, and, most importantly, technological developments on the future of sports – empirically and interdisciplinary.

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Teaching
Teaching

We provide our students with the newest research, a sound methodological basis, and the opportunity to apply their skills to tackle the most striking challenges of the sports industry.

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MITxPro — Transformational Technologies: Applied Lessons from Sports

Learn about game-changing technologies in a digestible, engaging, asynchronous online format, illustrated through first-hand examples from the fascinating world of sports. Explore how you can apply these technologies to your own context and industry as part of a (digital) transformation process – the WHU and MIT xPRO way.

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We would like to point out that after activation, data may be transmitted to third parties. Further information can be found in our Privacy policy.

3 Modules. 3 Top Business Schools. 3 European Metropolises — 1 Business Management Program for Leaders in Sports Business

The European Sports Business Program (ESBP) prepares future leaders in sports business for challenges within their industry through a tailor-made executive education program. The program consists of 3 x 3-day on-site modules at the most prestigious European business schools specializing in sports business.

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Doctoral Program on the "future of sports"

The Center for Sports and Management offers WHU students as well as external prospects excellent opportunities to enter the sports business - both in practice and in science. Former employees and alumni of Professor Schmidt now work at some of the finest addresses in the sports business, including the German Football League (DFL), the German Football Association (DFB) or German record football champion FC Bayern Munich. Have we aroused your interest in a career at the CSM? Find out more about our Doctoral Program and kindly send your application including motivational letter, CV and transcripts to Kerstin Forword (kerstin.forword(at)whu.edu).

Contact us

Our publications – a selection of scientific articles and cases

European Sport Management Quarterly

Sports and the environment

Liebhart, A., Schmidt, S., Schreyer, D. (accepted pre-print), Sports and the natural environment: a scoping review, European Sport Management Quarterly.

European Sport Management Quarterly

Forecasting the future of sports media production

Geissler, D., Schmidt, S., Schreyer, D. (accepted pre-print), Forecasting the future of sports media production: a Delphi study on the role of emerging technologies, European Sport Management Quarterly.

European Sport Management Quarterly

Integrated women's football teams can attract larger stadium crowds

Hadwiger, J., Schmidt, S., Schreyer, D. (2025), Integrated women's football teams can attract larger stadium crowds, European Sport Management Quarterly, Vol. 25 (3), pp. 339–361.

Journal of Business Research

Using reminders with reward opportunities to reduce spectator no-show behavior

Schreyer, D., Bickley, S. J., Chan, H. F., Schmidt, S., Torgler, B. (2025), Using reminders with reward opportunities to reduce spectator no-show behavior, Journal of Business Research, Vol. 193, 115318.

Internet Research

Esports

Meng-Lewis, Y., Liu, H., Chadwick, S., Schmidt, S. (2025), Guest editorial: Esports: a multidisciplinary research perspective and future research direction, Internet Research, Vol. 35 (5), pp. 1725–1737.

Journal of Strategy and Management

Organisational capabilities for successful digital transformation

Merten, S., Schmidt, S., Winand, M. (2024), Organisational capabilities for successful digital transformation: a global analysis of national football associations in the digital age, Journal of Strategy and Management, Vol. 17 (3), pp. 408-426.

Management Review Quarterly

Consumer identification

Welzmueller, J., Schmidt, S. (2024), Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda, Management Review Quarterly, Vol. 74 (1), pp. 439-485.

European Sport Management Quarterly

Awards are career catalysts for young talents in association football

Bünning, F. H., Chan, H. F., Schmidt, S., Schreyer, D., Torgler, B. (2024), Awards are career catalysts for young talents in association football, European Sport Management Quarterly, Vol. 24 (2), pp. 364-382.

Technological Forecasting & Social Change

Emerging technologies and shifting consumer motives

Geissler, D., Beiderbeck, D., Schmidt, S., Schreyer, D. (2024), Emerging technologies and shifting consumer motives: projecting the future of the top-tier sports media product, Technological Forecasting & Social Change, Vol. 203, 123366.

Technological Forecasting & Social Change

The impact of the metaverse on the future business of professional football clubs – a prospective study

Heidemann, G., Schmidt, S., Von Der Gracht, H. A., Beiderbeck, D. (2024), The impact of the metaverse on the future business of professional football clubs – a prospective study, Technological Forecasting & Social Change, Vol. 208, 123573.

Technological Forecasting & Social Change

The impact of technology on the future of football – a global Delphi study

Beiderbeck, D., Evans, N., Frevel, N., Schmidt, S. (2023), The impact of technology on the future of football – a global Delphi study, Technological Forecasting & Social Change, Vol. 187, 122186.

MIT Sloan Management Review

Identify critical roles to improve performance

Groysberg, B., Lin, E., Naik, A., Schmidt, S. (2023), Identify critical roles to improve performance: putting strategy into play requires knowing your organization’s crucial roles and making sure your best talent occupies them., MIT Sloan Management Review, Vol. 64 (4), 65122.

Journal of Personnel Psychology

Career adaptability and career success

Krause, F., Schmidt, S., Schreyer, D. (2022), Career adaptability and career success: a constructive replication study, Journal of Personnel Psychology, Vol. 21 (3), pp. 115-124.

Technological Forecasting & Social Change

Forecasting the Olympic medal distribution

Schlembach, C., Schmidt, S., Schreyer, D., Wunderlich, L. (2022), Forecasting the Olympic medal distribution: a socioeconomic machine learning model, Technological Forecasting & Social Change, Vol. 175, 121314.

Sport Management Review

Strategic management in eSports – a systematic review of the literature

Flegr, S., Schmidt, S. (2022), Strategic management in eSports – a systematic review of the literature, Sport Management Review, Vol. 25 (4), pp. 631-655.

European Sport Management Quarterly

Sports and the environment

Liebhart, A., Schmidt, S., Schreyer, D. (accepted pre-print), Sports and the natural environment: a scoping review, European Sport Management Quarterly.

European Sport Management Quarterly

Forecasting the future of sports media production

Geissler, D., Schmidt, S., Schreyer, D. (accepted pre-print), Forecasting the future of sports media production: a Delphi study on the role of emerging technologies, European Sport Management Quarterly.

European Sport Management Quarterly

Integrated women's football teams can attract larger stadium crowds

Hadwiger, J., Schmidt, S., Schreyer, D. (2025), Integrated women's football teams can attract larger stadium crowds, European Sport Management Quarterly, Vol. 25 (3), pp. 339–361.

Journal of Business Research

Using reminders with reward opportunities to reduce spectator no-show behavior

Schreyer, D., Bickley, S. J., Chan, H. F., Schmidt, S., Torgler, B. (2025), Using reminders with reward opportunities to reduce spectator no-show behavior, Journal of Business Research, Vol. 193, 115318.

Internet Research

Esports

Meng-Lewis, Y., Liu, H., Chadwick, S., Schmidt, S. (2025), Guest editorial: Esports: a multidisciplinary research perspective and future research direction, Internet Research, Vol. 35 (5), pp. 1725–1737.

Journal of Strategy and Management

Organisational capabilities for successful digital transformation

Merten, S., Schmidt, S., Winand, M. (2024), Organisational capabilities for successful digital transformation: a global analysis of national football associations in the digital age, Journal of Strategy and Management, Vol. 17 (3), pp. 408-426.

Management Review Quarterly

Consumer identification

Welzmueller, J., Schmidt, S. (2024), Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda, Management Review Quarterly, Vol. 74 (1), pp. 439-485.

European Sport Management Quarterly

Awards are career catalysts for young talents in association football

Bünning, F. H., Chan, H. F., Schmidt, S., Schreyer, D., Torgler, B. (2024), Awards are career catalysts for young talents in association football, European Sport Management Quarterly, Vol. 24 (2), pp. 364-382.

Technological Forecasting & Social Change

Emerging technologies and shifting consumer motives

Geissler, D., Beiderbeck, D., Schmidt, S., Schreyer, D. (2024), Emerging technologies and shifting consumer motives: projecting the future of the top-tier sports media product, Technological Forecasting & Social Change, Vol. 203, 123366.

Technological Forecasting & Social Change

The impact of the metaverse on the future business of professional football clubs – a prospective study

Heidemann, G., Schmidt, S., Von Der Gracht, H. A., Beiderbeck, D. (2024), The impact of the metaverse on the future business of professional football clubs – a prospective study, Technological Forecasting & Social Change, Vol. 208, 123573.

Technological Forecasting & Social Change

The impact of technology on the future of football – a global Delphi study

Beiderbeck, D., Evans, N., Frevel, N., Schmidt, S. (2023), The impact of technology on the future of football – a global Delphi study, Technological Forecasting & Social Change, Vol. 187, 122186.

MIT Sloan Management Review

Identify critical roles to improve performance

Groysberg, B., Lin, E., Naik, A., Schmidt, S. (2023), Identify critical roles to improve performance: putting strategy into play requires knowing your organization’s crucial roles and making sure your best talent occupies them., MIT Sloan Management Review, Vol. 64 (4), 65122.

Journal of Personnel Psychology

Career adaptability and career success

Krause, F., Schmidt, S., Schreyer, D. (2022), Career adaptability and career success: a constructive replication study, Journal of Personnel Psychology, Vol. 21 (3), pp. 115-124.

Technological Forecasting & Social Change

Forecasting the Olympic medal distribution

Schlembach, C., Schmidt, S., Schreyer, D., Wunderlich, L. (2022), Forecasting the Olympic medal distribution: a socioeconomic machine learning model, Technological Forecasting & Social Change, Vol. 175, 121314.

Sport Management Review

Strategic management in eSports – a systematic review of the literature

Flegr, S., Schmidt, S. (2022), Strategic management in eSports – a systematic review of the literature, Sport Management Review, Vol. 25 (4), pp. 631-655.

Case Study
Sky Deutschland: Bidding for Sports Rights (A). Harvard Business School (No. 9-617-025).
Oberholzer-Gee, F. / Schmidt, S. L. / Imoberdorf, R. / Koppers, S.
Case Study
Sky Deutschland: Bidding for Sports Rights (B). Harvard Business School (No. 9-721-441).
Oberholzer-Gee, F. / Schmidt, S. L. / Imoberdorf, R. / Koppers, S.
Case Study
Dirk Nowitzki: Changing the Game. Harvard Business School (No. 420-031).
Groysberg, B. / Schmidt, S. L. / Hecht, E. M. S.
Case Study
The Bundesliga in the U.S. Harvard Business School (No. 919-406).
Greyser, S. A. / Schmidt, S. L. / Holzmayer, F. (2018)
Case Study
Bayern Munich in China. Harvard Business School (No. 617-025).
Lakhani, K. / Schmidt, S. L. (2018)
Case Study
Die Mannschaft: How Germany Won the 2014 FIFA World Cup. Harvard Business School (No. 9-416-025).
Groysberg, B. / Schmidt, S. L. / Thomke, A. / Herman, K. / Norris, M. (2016)
Case Study
TSG Hoffenheim: Football in the Age of Analytics. Harvard Business School (No. 9-616-010).
Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt, Kerry Herman
Case Study
Thomas Muller: Mr. Bayern Munich
Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart, Sarah L. Abbott
Case Study
From Neverkusen to Meisterkusen: Building a Winning Organization at Bayer Leverkusen
Boris Groysberg, Brian L. Walker, Sascha L. Schmidt, Gamze Yucaoglu
Case Study
Sky Deutschland: Bidding for Sports Rights (A). Harvard Business School (No. 9-617-025).
Oberholzer-Gee, F. / Schmidt, S. L. / Imoberdorf, R. / Koppers, S.
Case Study
Sky Deutschland: Bidding for Sports Rights (B). Harvard Business School (No. 9-721-441).
Oberholzer-Gee, F. / Schmidt, S. L. / Imoberdorf, R. / Koppers, S.
Case Study
Dirk Nowitzki: Changing the Game. Harvard Business School (No. 420-031).
Groysberg, B. / Schmidt, S. L. / Hecht, E. M. S.
Case Study
The Bundesliga in the U.S. Harvard Business School (No. 919-406).
Greyser, S. A. / Schmidt, S. L. / Holzmayer, F. (2018)
Case Study
Bayern Munich in China. Harvard Business School (No. 617-025).
Lakhani, K. / Schmidt, S. L. (2018)
Case Study
Die Mannschaft: How Germany Won the 2014 FIFA World Cup. Harvard Business School (No. 9-416-025).
Groysberg, B. / Schmidt, S. L. / Thomke, A. / Herman, K. / Norris, M. (2016)
Case Study
TSG Hoffenheim: Football in the Age of Analytics. Harvard Business School (No. 9-616-010).
Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt, Kerry Herman
Case Study
Thomas Muller: Mr. Bayern Munich
Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart, Sarah L. Abbott
Case Study
From Neverkusen to Meisterkusen: Building a Winning Organization at Bayer Leverkusen
Boris Groysberg, Brian L. Walker, Sascha L. Schmidt, Gamze Yucaoglu
Book, Springer Nature, Cham, Switzerland
21st Century Sports - How Technologies Will Change Sports in the Digital Age (Second Edition)
Schmidt, S. L. (2024) - editor
Book, Tsinghua University Press, Beijing, China
21st Century Sports - How Technologies Will Change Sports in the Digital Age (Chinese Edition)
Schmidt, S. L. (2022) - editor
Book, Springer Nature, Cham, Switzerland
21st Century Sports - How Technologies Will Change Sports in the Digital Age
Schmidt, S. L. (2020) - editor

Book, Springer Nature, Cham, Switzerland
21st Century Sports - How Technologies Will Change Sports in the Digital Age (Second Edition)
Schmidt, S. L. (2024) - editor
Book, Tsinghua University Press, Beijing, China
21st Century Sports - How Technologies Will Change Sports in the Digital Age (Chinese Edition)
Schmidt, S. L. (2022) - editor
Book, Springer Nature, Cham, Switzerland
21st Century Sports - How Technologies Will Change Sports in the Digital Age
Schmidt, S. L. (2020) - editor

WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: SUSTAINABILITY IN PROFESSIONAL FOOTBALL IN THE YEAR 2030
Schmidt, S. L. / Liebhart, A. (2025)
Download (PDF, 5 MB)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: THE FUTURE OF GERMAN ELITE SPORTS IN THE YEAR 2040
Schmidt, S. L. / Büchling, A. (2025)
Download (PDF, 6 MB)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDIE: PROFESSIONAL WOMEN’S FOOTBALL IN GERMANY BY 2031
Schmidt, S. L. et. al. (2024)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: THE METAVERSE WILL CHANGE PROFESSIONAL FOOTBALL
Schmidt, S. L. et. al. (2023)
Download (PDF, 2 MB)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: TOP-TIER SPORT PRODUCT AND ITS PRODUCTION IN 2030
Schmidt, S. L. et. al. (2023)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: THE IMPACT OF TECHNOLOGY ON THE FUTURE OF FOOTBALL
Schmidt, S. L. et. al. (2022)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: DAS ZUHAUSE 2030
Schmidt, S. L. / Beiderbeck, D. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: ZUKUNFT 2030 – SPORTSPONSORING IM WANDEL
Schmidt, S. L. / Kurras, L. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI-STUDY: THE IMPACT OF TECHNOLOGY ON THE FUTURE OF WINTERSPORTS
Schmidt, S. L. et. al. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: THE FUTURE OF WINTER SPORTS
Schmidt, S. L. / Beiderbeck, D. / Frevel, N. / Krüger, H. (2020)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
Zukunftsstudie Bundesliga-Konsum.
Schmidt, S. L. / Schreyer, D. / Krüger, H. (2019)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
SPOAC Sportbusiness-Study 2019.
Schmidt, S. L. / Beiderbeck, D. / Frevel, N. (2019)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
SPOAC Sportsbusiness-Study 2018.
Schmidt, S. L. / Krause, F. / Päffgen, C. (2018)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
SPOAC Sportsbusiness-Study 2017.
Schmidt, S. L. / Krause, F. (2017)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
Dancing With The Dragon: The Quest For The Chinese Football Consumer.
Schmidt, S. L. / Schreyer, D. / Päffgen, C. (2017)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: SUSTAINABILITY IN PROFESSIONAL FOOTBALL IN THE YEAR 2030
Schmidt, S. L. / Liebhart, A. (2025)
Download (PDF, 5 MB)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: THE FUTURE OF GERMAN ELITE SPORTS IN THE YEAR 2040
Schmidt, S. L. / Büchling, A. (2025)
Download (PDF, 6 MB)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDIE: PROFESSIONAL WOMEN’S FOOTBALL IN GERMANY BY 2031
Schmidt, S. L. et. al. (2024)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: THE METAVERSE WILL CHANGE PROFESSIONAL FOOTBALL
Schmidt, S. L. et. al. (2023)
Download (PDF, 2 MB)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: TOP-TIER SPORT PRODUCT AND ITS PRODUCTION IN 2030
Schmidt, S. L. et. al. (2023)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: THE IMPACT OF TECHNOLOGY ON THE FUTURE OF FOOTBALL
Schmidt, S. L. et. al. (2022)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: DAS ZUHAUSE 2030
Schmidt, S. L. / Beiderbeck, D. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: ZUKUNFT 2030 – SPORTSPONSORING IM WANDEL
Schmidt, S. L. / Kurras, L. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI-STUDY: THE IMPACT OF TECHNOLOGY ON THE FUTURE OF WINTERSPORTS
Schmidt, S. L. et. al. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
DELPHI STUDY: THE FUTURE OF WINTER SPORTS
Schmidt, S. L. / Beiderbeck, D. / Frevel, N. / Krüger, H. (2020)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
Zukunftsstudie Bundesliga-Konsum.
Schmidt, S. L. / Schreyer, D. / Krüger, H. (2019)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
SPOAC Sportbusiness-Study 2019.
Schmidt, S. L. / Beiderbeck, D. / Frevel, N. (2019)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
SPOAC Sportsbusiness-Study 2018.
Schmidt, S. L. / Krause, F. / Päffgen, C. (2018)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
SPOAC Sportsbusiness-Study 2017.
Schmidt, S. L. / Krause, F. (2017)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar
Dancing With The Dragon: The Quest For The Chinese Football Consumer.
Schmidt, S. L. / Schreyer, D. / Päffgen, C. (2017)

CSM in the media

Selected media contributions at a glance

Media outlets of all kinds regularly ask the Center for Sports and Management and Professor Schmidt for their opinion and assessment of certain topics related to the sports business. Also, Professor Schmidt regularly writes guest contributions in national and international quality media. Have a look at our past contributions or get in touch if you are in need of an interview partner or expert for sports business topics!

Learn more

Meet the CSM Community

Professor Sascha L. Schmidt
Professor Sascha L. Schmidt
Director and Chairholder
sascha.schmidt(at)whu.edu
+49 (0)211 44709 740
Learn more
apl. Prof. Dr. Dominik Schreyer
apl. Prof. Dr. Dominik Schreyer
Director CSM
dominik.schreyer(at)whu.edu
+49 (0)211 44709 743
Learn more
Maria Dahl
Maria Dahl
Team Assistant
maria.dahl(at)whu.edu
+49 (0)211 44709 741
Learn more
Kerstin Forword
Kerstin Forword
Projekt Manager
kerstin.forword(at)whu.edu
+49 (0)211 44709 746
Learn more
Niclas Höppner
Niclas Höppner
Research Assistant
Learn more
Yannik Rosenlehner
Yannik Rosenlehner
Wissenschaftlicher Mitarbeiter
Mehr erfahren
Dr. Daniel Beiderbeck
Dr. Daniel Beiderbeck
Affiliated Researcher
Learn more
Dr. Peter Görlich
Dr. Peter Görlich
Senior Research Fellow
Dr. Michael Ilgner
Dr. Michael Ilgner
Senior Research Fellow
Alexandra Büchling
Alexandra Büchling
Consultant
McKinsey & Company
Florian Bünning
Florian Bünning
Direktor Strategie und Vermarktung
Fortuna Düsseldorf
Julian Hadwiger
Julian Hadwiger
Consultant
McKinsey & Company
Gerrit Heidemann
Gerrit Heidemann
Director Overseas Business
3V Automation
Felix Krause
Felix Krause
SVP Strategy and Business Development
DAZN
Daniel Lugner
Daniel Lugner
Strategy Consultant
Boston Consulting Group
Aljoscha Pagel
Aljoscha Pagel
Senior Associate
Bain & Company
Dr. Caroline Amberger
Dr. Caroline Amberger
Investment Manager
Storskogen
Dr. Nicolas Baecker
Dr. Nicolas Baecker
Director Corporate Development
Hefe van Haag GmbH & Co. KG
Dr. Daniel Beiderbeck
Dr. Daniel Beiderbeck
Executive Assistant to Sporting Director / Head of Projects and Development
Borussia Dortmund
Dr. Peggy Bellmann
Dr. Peggy Bellmann
Ressortleitung Diversity
Deutscher Olympischer Sportbund (DOSB)
Dr. Andreas Bergmann
Dr. Andreas Bergmann
COO | Sportmarketing & Eventmanagement
MHM Majors
Dr. Klaus Eberhard
Dr. Klaus Eberhard
Leadership and Executive Search Consultant / Egon Zehnder
Dr. Sebastian Flegr
Dr. Sebastian Flegr
Engagement Manager McKinsey & Company
Dr. Nicolas Frevel
Dr. Nicolas Frevel
Head of Strategy
Hertha BSC GmbH & Co. KGaA
Dr. Johannes Fühner
Dr. Johannes Fühner
Bereichsleiter Strategie
KiK Textilien & Non-Food GmbH
Dr. Dominik Geissler
Dr. Dominik Geissler
Consultant
Boston Consulting Group
Dr. Daniel Högele
Dr. Daniel Högele
Director Corporate Strategy & Business Development
FC Bayern München
Dr. Florian Holzmayer
Dr. Florian Holzmayer
Geschäftsführer
Kabeltechnik Will + Folger GmbH
Dr. Sebastian Koppers
Dr. Sebastian Koppers
Project Lead TechLab
Deutscher Fußball-Bund e.V.
Dr. Harry Krüger
Dr. Harry Krüger
FC Bayern München
Manager Strategy & Business Development
Dr. Marc Lenz
Dr. Marc Lenz
CEO
Deutsche Fußball Liga (DFL)
Dr. Alexander Liebhart
Dr. Alexander Liebhart
Strategy Consultant
Boston Consulting Club
Dr. Steffen Merkel
Dr. Steffen Merkel
CEO
Deutsche Fußball Liga (DFL)
Dr. Sebastian Merten
Dr. Sebastian Merten
Senior Lecturer
LUNEX University, Luxembourg
Dr. Caroline Päffgen
Dr. Caroline Päffgen
Co-Founder & Managing Director
staede
Dr. Christoph Schlembach
Dr. Christoph Schlembach
Team Lead Online Marketing / FUTRUE GmbH
Dr. Tobias Streicher
Dr. Tobias Streicher
Manager Strategy Development/ Vaillant Group
Dr. Verena Svensson
Dr. Verena Svensson
Leiterin Strategie & Nachhaltigkeit
Stadtwerke Düsseldorf AG
Dr. Fabian Ulrich
Dr. Fabian Ulrich
Head of International Relations and Strategic Projects
Deutscher Fußball-Bund e.V.
Dr. Josef Welzmüller
Dr. Josef Welzmüller
Sporting Director
Football Finance Group

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Maria Dahl
Maria Dahl
Personal Assistant CSM
maria.dahl(at)whu.edu
+49 (0)211 44709 741
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Entrepreneurship & Innovation Group Faculty & Research About WHU
Entrepreneurship & Innovation Group Faculty & Research About WHU