The Center for Sports and Management
As the academic partner for leaders in the sports business, our Center for Sports and Management aims to positively impact the future of sports by inspiring, developing, and connecting excellent people.
Our research and teaching activities center around future readiness, corporate diversification strategies, the impact of technologies on sports, and stadium economics. In practical future studies, we try to sharpen the image of the future of sports. An overview of our future studies can be found here.
Meet the CSM Community
Our purpose:
Create positive impact on the future of sports
Our mission:
Inspire, develop and connect excellent people as the academic partner for leaders in sports
Our vision:
To become a thought-leader in the world of sports business
Research and teaching –
Find out more about our scientific work.
At the Center for Sports and Management, we examine the social and economic effects of sports. We argue economically, think beyond disciplines and act out of passion. In research, we want to break new ground and make teaching practice-oriented. In doing so, we orient ourselves to international quality standards. Find out more about our commitment to research and teaching.
MITxPro — Transformational Technologies: Applied Lessons from Sports
Learn about game-changing technologies in a digestible, engaging, asynchronous online format, illustrated through first-hand examples from the fascinating world of sports. Explore how you can apply these technologies to your own context and industry as part of a (digital) transformation process – the WHU and MIT xPRO way.
3 Modules. 3 Top Business Schools. 3 European Metropolises — 1 Business Management Program for Leaders in Sports Business
The European Sports Business Program (ESBP) prepares future leaders in sports business for challenges within their industry through a tailor-made executive education program. The program consists of 3 x 3-day on-site modules at the most prestigious European business schools specializing in sports business.
Doctoral Program on the "future of sports"
The Center for Sports and Management offers WHU students as well as external prospects excellent opportunities to enter the sports business - both in practice and in science. Former employees and alumni of Professor Schmidt now work at some of the finest addresses in the sports business, including the German Football League (DFL), the German Football Association (DFB) or German record football champion FC Bayern Munich. Have we aroused your interest in a career at the CSM? Find out more about our Doctoral Program and kindly send your application including motivational letter, CV and transcripts to Kerstin Forword (kerstin.forword(at)whu.edu).
CSM in the media
Selected media contributions at a glance
Media outlets of all kinds regularly ask the Center for Sports and Management and Professor Schmidt for their opinion and assessment of certain topics related to the sports business. Also, Professor Schmidt regularly writes guest contributions in national and international quality media. Have a look at our past contributions or get in touch if you are in need of an interview partner or expert for sports business topics!