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Center for Sports and Management

Shaping the Future of Sports!
Find Out More About This Study
Women's Football on the Rise: Experts See Significant Growth Potential in Germany and Europe
Professional women's football in Germany and Europe is poised for significant growth, according to our new Delphi study. The study, which is based on a survey of an international panel of experts, indicates that women's football clubs in Germany could achieve significantly higher fan engagement and increased sponsorship value in the coming years—provided that the right conditions are created.
Women's Football on the Rise: Experts See Significant Growth Potential in Germany and Europe
Professional women's football in Germany and Europe is poised for significant growth, according to our new Delphi study. The study, which is based on a survey of an international panel of experts, indicates that women's football clubs in Germany could achieve significantly higher fan engagement and increased sponsorship value in the coming years—provided that the right conditions are created.

Center for Sports and Management

Shaping the Future of Sports!
Find Out More About This Study
The Metaverse will Change Professional Football
The metaverse and the technologies powering it are changing our lives and do not stop at professional football. As part of a future study, we invited 103 experts to discuss how blockchain, artificial intelligence, and immersive technologies could change professional football and its business models by 2030.
The Metaverse will Change Professional Football
The metaverse and the technologies powering it are changing our lives and do not stop at professional football. As part of a future study, we invited 103 experts to discuss how blockchain, artificial intelligence, and immersive technologies could change professional football and its business models by 2030.

Center for Sports and Management

Shaping the Future of Sports!
Selected Media Articles
Media Contributions on The Future of Sports
Selected media articles on the results of our research and practice projects on the future of sport can be found here.
Media Contributions on The Future of Sports
Selected media articles on the results of our research and practice projects on the future of sport can be found here.

Center for Sports and Management

Shaping the Future of Sports!
Find Out More About This Course
MITxPro Online Course: Transformational Technologies
The Center for Sports and Management at WHU and MIT xPRO (Massachusetts Institute of Technology xPRO) are proud to announce the launch of the innovative online course "Transformational Technologies" – a new educational offering on game-changing technologies of the 21st century in general and their applications in the context of the renowned football club Borussia Dortmund in particular!
MITxPro Online Course: Transformational Technologies
The Center for Sports and Management at WHU and MIT xPRO (Massachusetts Institute of Technology xPRO) are proud to announce the launch of the innovative online course "Transformational Technologies" – a new educational offering on game-changing technologies of the 21st century in general and their applications in the context of the renowned football club Borussia Dortmund in particular!

Center for Sports and Management

Shaping the Future of Sports!
Find Out More About This Book
21st Century Sports: How Technologies Will Change Sports In The Digital Age
This book looks at the effects of technology-induced change in sport within the next five to ten years and provides food for thought for what lies further ahead.
21st Century Sports: How Technologies Will Change Sports In The Digital Age
This book looks at the effects of technology-induced change in sport within the next five to ten years and provides food for thought for what lies further ahead.
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Publications Executive Education

The Center for Sports and Management

As the academic partner for leaders in the sports business, our Center for Sports and Management aims to positively impact the future of sports by inspiring, developing, and connecting excellent people.

Our research and teaching activities center around future readiness, corporate diversification strategies, the impact of technologies on sports, and stadium economics. In practical future studies, we try to sharpen the image of the future of sports. An overview of our future studies can be found here.

Meet the CSM Community

Professor Sascha L. Schmidt
Professor Sascha L. Schmidt
Director and Chairholder
sascha.schmidt(at)whu.edu
+49 (0)211 44709 740
Learn more
apl. Prof. Dr. Dominik Schreyer
apl. Prof. Dr. Dominik Schreyer
Director CSM
dominik.schreyer(at)whu.edu
+49 (0)211 44709 743
Learn more
Maria Dahl
Maria Dahl
Team Assistant
maria.dahl(at)whu.edu
+49 (0)211 44709 741
Learn more
Kerstin Forword
Kerstin Forword
Projekt Manager
kerstin.forword(at)whu.edu
+49 (0)211 44709 746
Learn more
Alexandra Büchling
Alexandra Büchling
Research Assistant
Learn more
Dominik Geissler
Dominik Geissler
Research Assistant
Learn more
Alexander Liebhart
Alexander Liebhart
Research Assistant
Learn more
Daniel Lugner
Daniel Lugner
Research Assistant
Learn more
Dr. Daniel Beiderbeck
Dr. Daniel Beiderbeck
Affiliated Researcher
Learn more
Lorenzo Kurras
Lorenzo Kurras
Managing Partner
LKVH Holding GmbH
Peggy Bellmann
Peggy Bellmann
Ressortleitung Diversity
Der Deutsche Olympische Sportbund
Florian Bünning
Florian Bünning
Direktor Strategie und Vermarktung
Fortuna Düsseldorf
Sebastian Merten
Sebastian Merten
Dozent
LUNEX University
Gerrit Heidemann
Gerrit Heidemann
Director Overseas Business
3V Automation
Felix Krause
Felix Krause
SVP Strategy and Business Development
DAZN
Aljoscha Pagel
Aljoscha Pagel
Senior Associate
Bain & Company
Julian Hadwiger
Julian Hadwiger
Consultant
McKinsey&Company
Dr. Andreas Bergmann
Dr. Andreas Bergmann
COO | Sportmarketing & Eventmanagement
MHM Majors
Dr. Caroline Päffgen
Dr. Caroline Päffgen
Co-Founder & Managing Director
staede
Dr. Daniel Högele
Dr. Daniel Högele
Director Corporate Strategy & Business Development
FC Bayern München
Dr. Fabian Ulrich
Dr. Fabian Ulrich
Head of International Relations and Strategic Projects
Deutscher Fußball-Bund e.V.
Dr. Marc Lenz
Dr. Marc Lenz
CEO
Deutsche Fußball Liga (DFL)
Dr. Mark Kassis
Dr. Mark Kassis
Strategic Data Manager
UEFA
Dr. Sebastian Koppers
Dr. Sebastian Koppers
Project Lead TechLab
Deutscher Fußball-Bund e.V.
Dr. Steffen Merkel
Dr. Steffen Merkel
CEO
Deutsche Fußball Liga (DFL)
Dr. Nicolas Frevel
Dr. Nicolas Frevel
Head of Strategy
Hertha BSC GmbH & Co. KGaA
Dr. Daniel Beiderbeck
Dr. Daniel Beiderbeck
Executive Assistant to Sporting Director / Head of Projects and Development
Borussia Dortmund
Dr. Florian Holzmayer
Dr. Florian Holzmayer
Geschäftsführer
Kabeltechnik Will + Folger GmbH
Dr. Tobias Streicher
Dr. Tobias Streicher
Manager Strategy Development/ Vaillant Group
Dr. Christoph Schlembach
Dr. Christoph Schlembach
Team Lead Online Marketing / FUTRUE GmbH
Dr. Klaus Eberhard
Dr. Klaus Eberhard
Leadership and Executive Search Consultant / Egon Zehnder
Dr. Caroline Amberger
Dr. Caroline Amberger
Investment Manager
Storskogen
Dr. Johannes Fühner
Dr. Johannes Fühner
Head of Strategy & Business Intelligence
Dyn Media GmbH
Dr. Nicolas Baecker
Dr. Nicolas Baecker
Director Corporate Development
Hefe van Haag GmbH & Co. KG
Dr. Harry Krüger
Dr. Harry Krüger
FC Bayern München
Manager Strategy & Business Development
Dr. Verena Svensson
Dr. Verena Svensson
Leiterin Strategie & Nachhaltigkeit
Stadtwerke Düsseldorf AG
Dr. Josef Welzmüller
Dr. Josef Welzmüller
Profi-Fußballer SpVgg Unterhachingen
Dr. Sebastian Flegr
Dr. Sebastian Flegr
Engagement Manager McKinsey & Company

As thought-leader in the world of sports business, we want to create positive impact on the future of sports

Blue line icon of a head with light bulb

​Our purpose:

Create positive impact on the future of sports

Symbol of a dart hitting the center of a target

Our mission:

Inspire, develop and connect excellent people as the academic partner for leaders in sports

​Our vision:

To become a thought-leader in the world of sports business

Research and teaching –
Find out more about our scientific work.

At the Center for Sports and Management, we examine the social and economic effects of sports. We argue economically, think beyond disciplines and act out of passion. In research, we want to break new ground and make teaching practice-oriented. In doing so, we orient ourselves to international quality standards. Find out more about our commitment to research and teaching.

Research
Research
According to Darwin, nothing is more permanent than change! To help sporting associations, clubs, and leagues better prepare for an uncertain future, we explore the potential impact of economic, social, and, most importantly, technological developments on the future of sports – empirically and interdisciplinary.
Learn more
Teaching
Teaching
We provide our students with the newest research, a sound methodological basis, and the opportunity to apply their skills to tackle the most striking challenges of the sports industry.
Learn more

MITxPro — Transformational Technologies: Applied Lessons from Sports

Learn about game-changing technologies in a digestible, engaging, asynchronous online format, illustrated through first-hand examples from the fascinating world of sports. Explore how you can apply these technologies to your own context and industry as part of a (digital) transformation process – the WHU and MIT xPRO way.

Learn more

We would like to point out that after activation, data may be transmitted to third parties. Further information can be found in our Privacy policy.

3 Modules. 3 Top Business Schools. 3 European Metropolises — 1 Business Management Program for Leaders in Sports Business

The European Sports Business Program (ESBP) prepares future leaders in sports business for challenges within their industry through a tailor-made executive education program. The program consists of 3 x 3-day on-site modules at the most prestigious European business schools specializing in sports business.

Learn more

Doctoral Program on the "future of sports"

The Center for Sports and Management offers WHU students as well as external prospects excellent opportunities to enter the sports business - both in practice and in science. Former employees and alumni of Professor Schmidt now work at some of the finest addresses in the sports business, including the German Football League (DFL), the German Football Association (DFB) or German record football champion FC Bayern Munich. Have we aroused your interest in a career at the CSM? Find out more about our Doctoral Program and kindly send your application including motivational letter, CV and transcripts to Kerstin Forword (kerstin.forword(at)whu.edu).

Contact us

Our publications – a selection of scientific articles and cases

Entrepreneurship and Innovation Group

Integrated women's football teams can attract larger stadium crowds

Hadwiger, J., Schmidt, S., Schreyer, D. (accepted pre-print), Integrated women's football teams can attract larger stadium crowds, European Sport Management Quarterly.

Entrepreneurship and Innovation Group

Game changers

Merten, S., Schmidt, S., Winand, M. (accepted), Game changers, European Sport Management Quarterly.

Entrepreneurship and Innovation Group

Organisational capabilities for successful digital transformation

Merten, S., Schmidt, S., Winand, M. (2024), Organisational capabilities for successful digital transformation: a global analysis of national football associations in the digital age, Journal of Strategy and Management, Vol. 17 (3), pp. 408-426.

Entrepreneurship and Innovation Group

Consumer identification

Welzmueller, J., Schmidt, S. (2024), Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda, Management Review Quarterly, Vol. 74 (1), pp. 439-485.

Entrepreneurship and Innovation Group

Awards are career catalysts for young talents in association football

Bünning, F. H., Chan, H. F., Schmidt, S., Schreyer, D., Torgler, B. (2024), Awards are career catalysts for young talents in association football, European Sport Management Quarterly, Vol. 24 (2), pp. 364-382.

Entrepreneurship and Innovation Group

Emerging technologies and shifting consumer motives

Geissler, D., Beiderbeck, D., Schmidt, S., Schreyer, D. (2024), Emerging technologies and shifting consumer motives: projecting the future of the top-tier sports media product, Technological Forecasting & Social Change, Vol. 203, 123366.

Entrepreneurship and Innovation Group

The impact of the metaverse on the future business of professional football clubs – a prospective study

Heidemann, G., Schmidt, S., Von Der Gracht, H. A., Beiderbeck, D. (2024), The impact of the metaverse on the future business of professional football clubs – a prospective study, Technological Forecasting & Social Change, Vol. 208, 123573.

Entrepreneurship and Innovation Group

The impact of technology on the future of football – a global Delphi study

Beiderbeck, D., Evans, N., Frevel, N., Schmidt, S. (2023), The impact of technology on the future of football – a global Delphi study, Technological Forecasting & Social Change, Vol. 187, 122186.

Entrepreneurship and Innovation Group

Identify critical roles to improve performance

Groysberg, B., Lin, E., Naik, A., Schmidt, S. (2023), Identify critical roles to improve performance: putting strategy into play requires knowing your organization’s crucial roles and making sure your best talent occupies them., MIT Sloan Management Review, Vol. 64 (4), 65122.

Entrepreneurship and Innovation Group

Career adaptability and career success

Krause, F., Schmidt, S., Schreyer, D. (2022), Career adaptability and career success: a constructive replication study, Journal of Personnel Psychology, Vol. 21 (3), pp. 115-124.

Entrepreneurship and Innovation Group

Forecasting the Olympic medal distribution

Schlembach, C., Schmidt, S., Schreyer, D., Wunderlich, L. (2022), Forecasting the Olympic medal distribution: a socioeconomic machine learning model, Technological Forecasting & Social Change, Vol. 175, 121314.

Entrepreneurship and Innovation Group

Strategic management in eSports – a systematic review of the literature

Flegr, S., Schmidt, S. (2022), Strategic management in eSports – a systematic review of the literature, Sport Management Review, Vol. 25 (4), pp. 631-655.

Entrepreneurship and Innovation Group

Which female makes it to the top?

Krause, F., Chan, H. F., Schmidt, S., Schreyer, D., Torgler, B. (2022), Which female makes it to the top? exploring the gender differences in the role of nuanced personality and psychosocial traits in elite sports career progression, Journal of Vocational Behavior, Vol. 138, 103767.

Entrepreneurship and Innovation Group

The impact of technology on sports – a prospective study

Frevel, N., Beiderbeck, D., Schmidt, S. (2022), The impact of technology on sports – a prospective study, Technological Forecasting & Social Change, Vol. 182, 121838.

Entrepreneurship and Innovation Group

Beyond performance?

Chan, H. F., Ulrich, F., Altman, H., Schmidt, S., Schreyer, D., Torgler, B. (2022), Beyond performance? The importance of subjective and objective physical appearance in award nominations and receptions in football, Journal of Economic Behavior & Organization, Vol. 204, pp. 271-289.

Entrepreneurship and Innovation Group

Integrated women's football teams can attract larger stadium crowds

Hadwiger, J., Schmidt, S., Schreyer, D. (accepted pre-print), Integrated women's football teams can attract larger stadium crowds, European Sport Management Quarterly.

Entrepreneurship and Innovation Group

Game changers

Merten, S., Schmidt, S., Winand, M. (accepted), Game changers, European Sport Management Quarterly.

Entrepreneurship and Innovation Group

Organisational capabilities for successful digital transformation

Merten, S., Schmidt, S., Winand, M. (2024), Organisational capabilities for successful digital transformation: a global analysis of national football associations in the digital age, Journal of Strategy and Management, Vol. 17 (3), pp. 408-426.

Entrepreneurship and Innovation Group

Consumer identification

Welzmueller, J., Schmidt, S. (2024), Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda, Management Review Quarterly, Vol. 74 (1), pp. 439-485.

Entrepreneurship and Innovation Group

Awards are career catalysts for young talents in association football

Bünning, F. H., Chan, H. F., Schmidt, S., Schreyer, D., Torgler, B. (2024), Awards are career catalysts for young talents in association football, European Sport Management Quarterly, Vol. 24 (2), pp. 364-382.

Entrepreneurship and Innovation Group

Emerging technologies and shifting consumer motives

Geissler, D., Beiderbeck, D., Schmidt, S., Schreyer, D. (2024), Emerging technologies and shifting consumer motives: projecting the future of the top-tier sports media product, Technological Forecasting & Social Change, Vol. 203, 123366.

Entrepreneurship and Innovation Group

The impact of the metaverse on the future business of professional football clubs – a prospective study

Heidemann, G., Schmidt, S., Von Der Gracht, H. A., Beiderbeck, D. (2024), The impact of the metaverse on the future business of professional football clubs – a prospective study, Technological Forecasting & Social Change, Vol. 208, 123573.

Entrepreneurship and Innovation Group

The impact of technology on the future of football – a global Delphi study

Beiderbeck, D., Evans, N., Frevel, N., Schmidt, S. (2023), The impact of technology on the future of football – a global Delphi study, Technological Forecasting & Social Change, Vol. 187, 122186.

Entrepreneurship and Innovation Group

Identify critical roles to improve performance

Groysberg, B., Lin, E., Naik, A., Schmidt, S. (2023), Identify critical roles to improve performance: putting strategy into play requires knowing your organization’s crucial roles and making sure your best talent occupies them., MIT Sloan Management Review, Vol. 64 (4), 65122.

Entrepreneurship and Innovation Group

Career adaptability and career success

Krause, F., Schmidt, S., Schreyer, D. (2022), Career adaptability and career success: a constructive replication study, Journal of Personnel Psychology, Vol. 21 (3), pp. 115-124.

Entrepreneurship and Innovation Group

Forecasting the Olympic medal distribution

Schlembach, C., Schmidt, S., Schreyer, D., Wunderlich, L. (2022), Forecasting the Olympic medal distribution: a socioeconomic machine learning model, Technological Forecasting & Social Change, Vol. 175, 121314.

Entrepreneurship and Innovation Group

Strategic management in eSports – a systematic review of the literature

Flegr, S., Schmidt, S. (2022), Strategic management in eSports – a systematic review of the literature, Sport Management Review, Vol. 25 (4), pp. 631-655.

Entrepreneurship and Innovation Group

Which female makes it to the top?

Krause, F., Chan, H. F., Schmidt, S., Schreyer, D., Torgler, B. (2022), Which female makes it to the top? exploring the gender differences in the role of nuanced personality and psychosocial traits in elite sports career progression, Journal of Vocational Behavior, Vol. 138, 103767.

Entrepreneurship and Innovation Group

The impact of technology on sports – a prospective study

Frevel, N., Beiderbeck, D., Schmidt, S. (2022), The impact of technology on sports – a prospective study, Technological Forecasting & Social Change, Vol. 182, 121838.

Entrepreneurship and Innovation Group

Beyond performance?

Chan, H. F., Ulrich, F., Altman, H., Schmidt, S., Schreyer, D., Torgler, B. (2022), Beyond performance? The importance of subjective and objective physical appearance in award nominations and receptions in football, Journal of Economic Behavior & Organization, Vol. 204, pp. 271-289.

Case Study

Sky Deutschland: Bidding for Sports Rights (B). Harvard Business School (No. 9-721-441).

Oberholzer-Gee, F. / Schmidt, S. L. / Imoberdorf, R. / Koppers, S.
Case Study

Dirk Nowitzki: Changing the Game. Harvard Business School (No. 420-031).

Groysberg, B. / Schmidt, S. L. / Hecht, E. M. S.
Case Study

The Bundesliga in the U.S. Harvard Business School (No. 919-406).

Greyser, S. A. / Schmidt, S. L. / Holzmayer, F. (2018)
Case Study

Bayern Munich in China. Harvard Business School (No. 617-025).

Lakhani, K. / Schmidt, S. L. (2018)
Case Study

Die Mannschaft: How Germany Won the 2014 FIFA World Cup. Harvard Business School (No. 9-416-025).

Groysberg, B. / Schmidt, S. L. / Thomke, A. / Herman, K. / Norris, M. (2016)
Case Study

TSG Hoffenheim: Football in the Age of Analytics. Harvard Business School (No. 9-616-010).

Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt, Kerry Herman
Case Study

Sky Deutschland: Bidding for Sports Rights (B). Harvard Business School (No. 9-721-441).

Oberholzer-Gee, F. / Schmidt, S. L. / Imoberdorf, R. / Koppers, S.
Case Study

Dirk Nowitzki: Changing the Game. Harvard Business School (No. 420-031).

Groysberg, B. / Schmidt, S. L. / Hecht, E. M. S.
Case Study

The Bundesliga in the U.S. Harvard Business School (No. 919-406).

Greyser, S. A. / Schmidt, S. L. / Holzmayer, F. (2018)
Case Study

Bayern Munich in China. Harvard Business School (No. 617-025).

Lakhani, K. / Schmidt, S. L. (2018)
Case Study

Die Mannschaft: How Germany Won the 2014 FIFA World Cup. Harvard Business School (No. 9-416-025).

Groysberg, B. / Schmidt, S. L. / Thomke, A. / Herman, K. / Norris, M. (2016)
Case Study

TSG Hoffenheim: Football in the Age of Analytics. Harvard Business School (No. 9-616-010).

Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt, Kerry Herman
Book, Springer Nature, Cham, Switzerland

21st Century Sports - How Technologies Will Change Sports in the Digital Age (Second Edition)

Schmidt, S. L. (2024) - editor
Book, Tsinghua University Press, Beijing, China

21st Century Sports - How Technologies Will Change Sports in the Digital Age (Chinese Edition)

Schmidt, S. L. (2022) - editor
Book, Springer Nature, Cham, Switzerland

21st Century Sports - How Technologies Will Change Sports in the Digital Age

Schmidt, S. L. (2020) - editor

Book, Springer Nature, Cham, Switzerland

21st Century Sports - How Technologies Will Change Sports in the Digital Age (Second Edition)

Schmidt, S. L. (2024) - editor
Book, Tsinghua University Press, Beijing, China

21st Century Sports - How Technologies Will Change Sports in the Digital Age (Chinese Edition)

Schmidt, S. L. (2022) - editor
Book, Springer Nature, Cham, Switzerland

21st Century Sports - How Technologies Will Change Sports in the Digital Age

Schmidt, S. L. (2020) - editor

WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI-STUDIE: PROFESSIONAL WOMEN’S FOOTBALL IN GERMANY BY 2031

Schmidt, S. L. et. al. (2024)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: THE METAVERSE WILL CHANGE PROFESSIONAL FOOTBALL

Schmidt, S. L. et. al. (2023)
Download (PDF, 2 MB)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI-STUDY: TOP-TIER SPORT PRODUCT AND ITS PRODUCTION IN 2030

Schmidt, S. L. et. al. (2023)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: THE IMPACT OF TECHNOLOGY ON THE FUTURE OF FOOTBALL

Schmidt, S. L. et. al. (2022)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: DAS ZUHAUSE 2030

Schmidt, S. L. / Beiderbeck, D. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: ZUKUNFT 2030 – SPORTSPONSORING IM WANDEL

Schmidt, S. L. / Kurras, L. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI-STUDY: THE IMPACT OF TECHNOLOGY ON THE FUTURE OF WINTERSPORTS

Schmidt, S. L. et. al. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: THE FUTURE OF WINTER SPORTS

Schmidt, S. L. / Beiderbeck, D. / Frevel, N. / Krüger, H. (2020)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

Zukunftsstudie Bundesliga-Konsum.

Schmidt, S. L. / Schreyer, D. / Krüger, H. (2019)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

SPOAC Sportbusiness-Study 2019.

Schmidt, S. L. / Beiderbeck, D. / Frevel, N. (2019)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

SPOAC Sportsbusiness-Study 2018.

Schmidt, S. L. / Krause, F. / Päffgen, C. (2018)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

SPOAC Sportsbusiness-Study 2017.

Schmidt, S. L. / Krause, F. (2017)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

Dancing With The Dragon: The Quest For The Chinese Football Consumer.

Schmidt, S. L. / Schreyer, D. / Päffgen, C. (2017)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI-STUDIE: PROFESSIONAL WOMEN’S FOOTBALL IN GERMANY BY 2031

Schmidt, S. L. et. al. (2024)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: THE METAVERSE WILL CHANGE PROFESSIONAL FOOTBALL

Schmidt, S. L. et. al. (2023)
Download (PDF, 2 MB)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI-STUDY: TOP-TIER SPORT PRODUCT AND ITS PRODUCTION IN 2030

Schmidt, S. L. et. al. (2023)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: THE IMPACT OF TECHNOLOGY ON THE FUTURE OF FOOTBALL

Schmidt, S. L. et. al. (2022)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: DAS ZUHAUSE 2030

Schmidt, S. L. / Beiderbeck, D. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: ZUKUNFT 2030 – SPORTSPONSORING IM WANDEL

Schmidt, S. L. / Kurras, L. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI-STUDY: THE IMPACT OF TECHNOLOGY ON THE FUTURE OF WINTERSPORTS

Schmidt, S. L. et. al. (2021)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

DELPHI STUDY: THE FUTURE OF WINTER SPORTS

Schmidt, S. L. / Beiderbeck, D. / Frevel, N. / Krüger, H. (2020)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

Zukunftsstudie Bundesliga-Konsum.

Schmidt, S. L. / Schreyer, D. / Krüger, H. (2019)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

SPOAC Sportbusiness-Study 2019.

Schmidt, S. L. / Beiderbeck, D. / Frevel, N. (2019)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

SPOAC Sportsbusiness-Study 2018.

Schmidt, S. L. / Krause, F. / Päffgen, C. (2018)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

SPOAC Sportsbusiness-Study 2017.

Schmidt, S. L. / Krause, F. (2017)
WHU – Otto Beisheim School of Management, Center for Sports and Management (CSM), Düsseldorf/Vallendar

Dancing With The Dragon: The Quest For The Chinese Football Consumer.

Schmidt, S. L. / Schreyer, D. / Päffgen, C. (2017)

CSM in the media

Selected media contributions at a glance

Media outlets of all kinds regularly ask the Center for Sports and Management and Professor Schmidt for their opinion and assessment of certain topics related to the sports business. Also, Professor Schmidt regularly writes guest contributions in national and international quality media. Have a look at our past contributions or get in touch if you are in need of an interview partner or expert for sports business topics!

Learn more

Get in touch with us –

We look forward to hearing from you.
Maria Dahl
Maria Dahl
Personal Assistant CSM
maria.dahl(at)whu.edu
+49 (0)211 44709 741
Quicklinks
Entrepreneurship & Innovation Group Faculty & Research About WHU
Entrepreneurship & Innovation Group Faculty & Research About WHU