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Teaching at CSM –

Opening up new perspectives for our students

At the Chair of Sports und Management we want to open up new perspectives for our students by providing them with the newest research, a sound methodological basis and the opportunity to apply their skills to tackle the most striking challenges of the sports industry. In the following, we would therefore like to introduce our lecture formats to you.

The chair of sports and management currently offers courses listed below.

In this course, we are focusing on the importance of strategy in the global sports industry. Our focus will be on strategy making in professional football and how sustainable growth can be fostered through conscious strategic choices. Together with students, we will explore whether professional football clubs still need long-term strategies in the light of a vastly more complex environment subject to a rapid rate of change.

Students will learn about the importance of speed and scalability and derive implications for strategy making in a digitalized world.

The Strategy Consulting Workshop aims to apply theoretical knowledge in practice. We will work with conceptual frameworks and theories from strategy and business building, apply tools and techniques for advising a client, and thereby create experiential value as you work in a consultant-like setting for the two days of the workshop. You will be divided into small, self-formed teams for the entire course.

We will be working with a client from the sports world, most likely an institution representing a trend sport. We plan to incorporate real client data, have you interact with the client and deliver the final presentation in front of the client.

The OMBA course “Strategic Management” focuses on delivering theoretical knowledge about growth strategies and applying those to practical examples. In a dynamic learning environment with live lectures and asynchronous learning content, the course is structured along versatile Harvard Business School case studies from the world of sports business. Over the course of three weeks, students work intensively in small teams to develop a detailed growth strategy for a real company.

In this five-week course, you will assess the economic, environmental, and social footprint of mega sports events such as the Olympic Games and the FIFA World Cup. Based on this initial assessment, you will develop a rough concept for sustainable mega-sports events in the future.

Stadium attendance demand research is firmly anchored in the literature on sports economics. During this seminar, you will understand why economists are keen to model stadium attendance demand, specifically by focusing on the stadium visitors' (changing) role in professional sports, most notably association football. In preparation for the possibility of a thesis at the CSM, we will discuss the characteristics, nature, and volume of the previous empirical research on stadium attendance demand, including methodological challenges.

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