Jungbluth, M., Ulrichshofer, A., Schlereth, C. (2023), In-Store-Customer-Analytics: Messansätze zum besseren Verständnis des ungenutzten Konversionspotenzials, Marketing Review St. Gallen, pp. 54-62.
Christian Schlereth
Professor
Group
Marketing and Sales Group
Areas of expertise
Digital services (e.g., cloud computing),
Pricing, especially price differentiation,
Energy pricing and consumption,
Discrete Choice Experiments and other recenty published stated preference methods,
Digital Marketing,
Price Management
Group
Marketing and Sales Group
Areas of expertise
Digital services (e.g., cloud computing),
Pricing, especially price differentiation,
Energy pricing and consumption,
Discrete Choice Experiments and other recenty published stated preference methods,
Digital Marketing,
Price Management