Christian Schlereth

Christian Schlereth

Professor

christian.schlereth[at]whu.edu

More information Explore Publications

Group

Marketing and Sales Group

Areas of expertise

Digital services (e.g., cloud computing), Pricing, especially price differentiation, Energy pricing and consumption, Discrete Choice Experiments and other recenty published stated preference methods, Digital Marketing, Price Management

More information Explore Publications

Group

Marketing and Sales Group

Areas of expertise

Digital services (e.g., cloud computing), Pricing, especially price differentiation, Energy pricing and consumption, Discrete Choice Experiments and other recenty published stated preference methods, Digital Marketing, Price Management

Recent publications

Marketing and Sales Group

Authors' response to “Comment on ‘Getting midwives back to hospitals: a discrete choice experiment’”

Rheindorf, J., Schlereth, C., Hagist, C. (accepted pre-print), Authors' response to “Comment on ‘Getting midwives back to hospitals: a discrete choice experiment’”, International Journal of Nursing Studies, 104985.

Marketing and Sales Group

Shades of fake news

Beisecker, S., Schlereth, C., Hein, S. (2024), Shades of fake news: how fallacies influence consumers’ perception, European Journal of Information Systems, Vol. 33 (1), pp. 41-60.

Marketing and Sales Group

When a crisis has a silver lining

Martin, B., Schlereth, C. (2024), When a crisis has a silver lining: social media p2p fundraising at the start of COVID-19, Nonprofit and Voluntary Sector Quarterly, Vol. 53 (5), pp. 1329-1342.

Marketing and Sales Group

Getting midwives back to hospitals

Rheindorf, J., Hagist, C., Schlereth, C., Petry, H. (2024), Getting midwives back to hospitals: a discrete choice experiment, International Journal of Nursing Studies, Vol. 157, 104813.

Marketing and Sales Group

In-Store-Customer-Analytics

Jungbluth, M., Ulrichshofer, A., Schlereth, C. (2023), In-Store-Customer-Analytics: Messansätze zum besseren Verständnis des ungenutzten Konversionspotenzials, Marketing Review St. Gallen, pp. 54-62.

Marketing and Sales Group

Social capital accumulation through social media networks

Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data, MIS Quarterly, Vol. 46 (2), pp. 771-812.

Marketing and Sales Group

Sample-based longitudinal discrete choice experiments

Keller, K., Schlereth, C., Hinz, O. (2021), Sample-based longitudinal discrete choice experiments: preferences of electric vehicles over time, Journal of the Academy of Marketing Science, Vol. 49 (3), pp. 482–500.

Marketing and Sales Group

Predicting tie strength with ego network structures

Stolz, S., Schlereth, C. (2021), Predicting tie strength with ego network structures, Journal of Interactive Marketing, Vol. 54, pp. 40-52.

Marketing and Sales Group

Online lead generation

Stolz, S., Wisskirchen, K., Schlereth, C., Hoffmann, A. (2021), Online lead generation: an emerging industry, Marketing Review St. Gallen, pp. 32-39.

Marketing and Sales Group

Pricing through health apps generated data - digital dividend as a game changer

Heidel, A., Hagist, C., Schlereth, C. (2021), Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment, PLOS ONE, Vol. 16 (7), e0254786.

Marketing and Sales Group

Pricing metrics and the impact of minimum and billing increments

Skiera, B., Schlereth, C., Oetzel, S. (2020), Pricing metrics and the impact of minimum and billing increments, Journal of Service Research, Vol. 23 (3), pp. 321-336.

Marketing and Sales Group

Authors' response to “Comment on ‘Getting midwives back to hospitals: a discrete choice experiment’”

Rheindorf, J., Schlereth, C., Hagist, C. (accepted pre-print), Authors' response to “Comment on ‘Getting midwives back to hospitals: a discrete choice experiment’”, International Journal of Nursing Studies, 104985.

Marketing and Sales Group

Shades of fake news

Beisecker, S., Schlereth, C., Hein, S. (2024), Shades of fake news: how fallacies influence consumers’ perception, European Journal of Information Systems, Vol. 33 (1), pp. 41-60.

Marketing and Sales Group

When a crisis has a silver lining

Martin, B., Schlereth, C. (2024), When a crisis has a silver lining: social media p2p fundraising at the start of COVID-19, Nonprofit and Voluntary Sector Quarterly, Vol. 53 (5), pp. 1329-1342.

Marketing and Sales Group

Getting midwives back to hospitals

Rheindorf, J., Hagist, C., Schlereth, C., Petry, H. (2024), Getting midwives back to hospitals: a discrete choice experiment, International Journal of Nursing Studies, Vol. 157, 104813.

Marketing and Sales Group

In-Store-Customer-Analytics

Jungbluth, M., Ulrichshofer, A., Schlereth, C. (2023), In-Store-Customer-Analytics: Messansätze zum besseren Verständnis des ungenutzten Konversionspotenzials, Marketing Review St. Gallen, pp. 54-62.

Marketing and Sales Group

Social capital accumulation through social media networks

Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data, MIS Quarterly, Vol. 46 (2), pp. 771-812.

Marketing and Sales Group

Sample-based longitudinal discrete choice experiments

Keller, K., Schlereth, C., Hinz, O. (2021), Sample-based longitudinal discrete choice experiments: preferences of electric vehicles over time, Journal of the Academy of Marketing Science, Vol. 49 (3), pp. 482–500.

Marketing and Sales Group

Predicting tie strength with ego network structures

Stolz, S., Schlereth, C. (2021), Predicting tie strength with ego network structures, Journal of Interactive Marketing, Vol. 54, pp. 40-52.

Marketing and Sales Group

Online lead generation

Stolz, S., Wisskirchen, K., Schlereth, C., Hoffmann, A. (2021), Online lead generation: an emerging industry, Marketing Review St. Gallen, pp. 32-39.

Marketing and Sales Group

Pricing through health apps generated data - digital dividend as a game changer

Heidel, A., Hagist, C., Schlereth, C. (2021), Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment, PLOS ONE, Vol. 16 (7), e0254786.

Marketing and Sales Group

Pricing metrics and the impact of minimum and billing increments

Skiera, B., Schlereth, C., Oetzel, S. (2020), Pricing metrics and the impact of minimum and billing increments, Journal of Service Research, Vol. 23 (3), pp. 321-336.