Beisecker, S., Schlereth, C., Hein, S. (2024), Shades of fake news: how fallacies influence consumers’ perception, European Journal of Information Systems, Vol. 33 (1), pp. 41-60.

Martin, B., Schlereth, C. (2024), When a crisis has a silver lining: social media p2p fundraising at the start of COVID-19, Nonprofit and Voluntary Sector Quarterly, Vol. 53 (5), pp. 1329-1342.

Rheindorf, J., Hagist, C., Schlereth, C., Petry, H. (2024), Getting midwives back to hospitals: a discrete choice experiment, International Journal of Nursing Studies, Vol. 157, 104813.

Jungbluth, M., Ulrichshofer, A., Schlereth, C. (2023), In-Store-Customer-Analytics: Messansätze zum besseren Verständnis des ungenutzten Konversionspotenzials, Marketing Review St. Gallen, pp. 54-62.

Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data, MIS Quarterly, Vol. 46 (2), pp. 771-812.

Keller, K., Schlereth, C., Hinz, O. (2021), Sample-based longitudinal discrete choice experiments: preferences of electric vehicles over time, Journal of the Academy of Marketing Science, Vol. 49 (3), pp. 482–500.

Stolz, S., Schlereth, C. (2021), Predicting tie strength with ego network structures, Journal of Interactive Marketing, Vol. 54, pp. 40-52.

Stolz, S., Wisskirchen, K., Schlereth, C., Hoffmann, A. (2021), Online lead generation: an emerging industry, Marketing Review St. Gallen, pp. 32-39.

Heidel, A., Hagist, C., Schlereth, C. (2021), Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment, PLOS ONE, Vol. 16 (7), e0254786.

Skiera, B., Schlereth, C., Oetzel, S. (2020), Pricing metrics and the impact of minimum and billing increments, Journal of Service Research, Vol. 23 (3), pp. 321-336.