Kaufmann, L., Schreiner, M., Reimann, F. (2023), Narratives in supplier negotiations: the interplay of narrative design elements, structural power, and outcomes, Journal of Supply Chain Management, Vol. 59 (1), pp. 66-94.
Felix Reimann
Professor
Group
Supply Chain Management Group
Areas of expertise
International Business,
Verhandlungen,
Purchasing,
Procurement,
Conflicts,
B2B Marketing,
Teaching Methods,
Case Studies,
Asia,
Korea
Group
Supply Chain Management Group
Areas of expertise
International Business,
Verhandlungen,
Purchasing,
Procurement,
Conflicts,
B2B Marketing,
Teaching Methods,
Case Studies,
Asia,
Korea