Fassnacht, M., Dahm, J.-M. (2021), Growing luxury brands by increasing the price: does the Veblen effect exist?, Luxury Research Journal, Vol. 2 (1/2), pp. 99-139.
Martin Fassnacht
Professor
Group
Marketing and Sales Group
Areas of expertise
Price Management,
Retail Marketing,
Brand Management,
Dynamic Pricing,
Retail,
Brand Image,
Marketing,
Online Retail,
Pricing,
Consumer,
MBA Program,
Omnichannel Business,
Consumer Behavior,
Strategy,
Retail Strategy,
E-Commerce,
B2C Business,
Communication Management,
Social Media,
Social Media Marketing and Branding,
Strategic Marketing
Group
Marketing and Sales Group
Areas of expertise
Price Management,
Retail Marketing,
Brand Management,
Dynamic Pricing,
Retail,
Brand Image,
Marketing,
Online Retail,
Pricing,
Consumer,
MBA Program,
Omnichannel Business,
Consumer Behavior,
Strategy,
Retail Strategy,
E-Commerce,
B2C Business,
Communication Management,
Social Media,
Social Media Marketing and Branding,
Strategic Marketing