Jost, P.-J. (2024), Market expansion and the scope of mass customization, Marketing Letters, Vol. 35 (1), pp. 73-94.
Peter-Jürgen Jost
Professor
Group
Management Group
Areas of expertise
Behavioral Economics,
Contract Theory,
Economics of Strategy,
Experimental economics,
Game Theory,
Industrial organization,
Managerial Accounting,
Law & Economics,
Life & Economics,
Organizational economics,
Personnel Economics,
Production Economics,
Sports Economics
Group
Management Group
Areas of expertise
Behavioral Economics,
Contract Theory,
Economics of Strategy,
Experimental economics,
Game Theory,
Industrial organization,
Managerial Accounting,
Law & Economics,
Life & Economics,
Organizational economics,
Personnel Economics,
Production Economics,
Sports Economics