Tim Oliver Brexendorf
apl. Professor
Group
Marketing and Sales Group
Areas of expertise
Consumer Goods Marketing, Brand Management, in particular brand strategy, brand positioning, behavioral branding, Product (Innovation) Management, Manufacturer-Retailer Relationships, Product Design and Product Packaging
Group
Marketing and Sales Group
Areas of expertise
Consumer Goods Marketing, Brand Management, in particular brand strategy, brand positioning, behavioral branding, Product (Innovation) Management, Manufacturer-Retailer Relationships, Product Design and Product Packaging