Walter Herzog
Professor
walter.herzog[at]whu.edu
More information Explore Publications
Group
Marketing and Sales Group
Areas of expertise
Measurement Theory, Causal Inference, Consumer Psychology, Management Psychology
More information Explore Publications
Group
Marketing and Sales Group
Areas of expertise
Measurement Theory, Causal Inference, Consumer Psychology, Management Psychology
Contact us

Recent publications

Marketing and Sales Group

Do customer discounts affect frontline employees?

Troebs, C.-C., Wagner, T., Herzog, W. (2021), Do customer discounts affect frontline employees?, Journal of Service Research, Vol. 24 (3), pp. 390-404.

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Marketing and Sales Group

Marketers project their personal preferences onto consumers

Herzog, W., Hattula, J., Dahl, D. (2021), Marketers project their personal preferences onto consumers: overcoming the threat of egocentric decision making, Journal of Marketing Research, Vol. 58 (3), pp. 456-475.

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Marketing and Sales Group

Effect sizes in experimental consumer psychology are underestimated

Herzog, W., Beisecker, C. (2020), Effect sizes in experimental consumer psychology are underestimated: introducing a simple correction, Advances in Consumer Research, Vol. 48, pp. 402-403.

Marketing and Sales Group

Do survey invitations affect non-respondents?

Schmidt, K., Herzog, W., Hammerschmidt, M., Morwitz, V. G. (2020), Do survey invitations affect non-respondents?, Advances in Consumer Research, Vol. 48, pp. 656-657.

Marketing and Sales Group

Do humanized products create weak brands?

Beisecker, C., Herzog, W. (2019), Do humanized products create weak brands? The effect of product anthropomorphism on brand attitude certainty, Advances in Consumer Research, Vol. 47, pp. 452-453.

Marketing and Sales Group

Do customer discounts affect frontline employees?

Troebs, C.-C., Wagner, T., Herzog, W. (2021), Do customer discounts affect frontline employees?, Journal of Service Research, Vol. 24 (3), pp. 390-404.

Download
Marketing and Sales Group

Marketers project their personal preferences onto consumers

Herzog, W., Hattula, J., Dahl, D. (2021), Marketers project their personal preferences onto consumers: overcoming the threat of egocentric decision making, Journal of Marketing Research, Vol. 58 (3), pp. 456-475.

Download
Marketing and Sales Group

Effect sizes in experimental consumer psychology are underestimated

Herzog, W., Beisecker, C. (2020), Effect sizes in experimental consumer psychology are underestimated: introducing a simple correction, Advances in Consumer Research, Vol. 48, pp. 402-403.

Marketing and Sales Group

Do survey invitations affect non-respondents?

Schmidt, K., Herzog, W., Hammerschmidt, M., Morwitz, V. G. (2020), Do survey invitations affect non-respondents?, Advances in Consumer Research, Vol. 48, pp. 656-657.

Marketing and Sales Group

Do humanized products create weak brands?

Beisecker, C., Herzog, W. (2019), Do humanized products create weak brands? The effect of product anthropomorphism on brand attitude certainty, Advances in Consumer Research, Vol. 47, pp. 452-453.