Cooperation with Working Group Digital Economy of Chamber of Industry and Commerce Koblenz

The chair closely cooperates with the Working Group Digital Economy, coordinated by the Department of Innovation, Environment and Energy of the Chamber of Industry and Commerce Koblenz (IHK Koblenz) and Dr. Rehm. The Working Group brings together researchers from three regional Universities, the University of Koblenz Landau, the Hochschule Koblenz - University of Applied Sciences, and WHU –Otto Beisheim School of Management.

In a student internet research project of WHU students, regional key stakeholder of Digital Transformation have been identified. From this preliminary research, it could be shown that more than 100 professorships are active in related disciplines, 170+ companies potentially serve as solution providers regarding IT solutions, and more than 20 networks, web forums and event series actively promote topics related to this trend. About 15 organizations offer financial and organizational support for business development to interested companies.

Successful Transfer to Practice: An exemplary case study

Today customers strive more and more for unique and individualized products and this is where holzgespür comes into play. holzgespür is an online retail platform that offers customers the unique service of designing and customizing exclusive solid wooden furniture. Clients now have the chance to design their own personalized tables, made of solid wood, simply by using holzgespür’s 3D-online-configurator. The family owned carpentry will then go on to create each individual piece, following a one on one consultation with the client. The company gives support and advice throughout all stages of the creation process – even the choice of wood is tailored to the client’s wishes. A defining characteristic of holzgespür, is the addition of a short video, detailing the manufacturing process of the clients chosen product, to ensure a shared and inclusive experience.

The concept was developed in Julia Kasper’s Bachelor Thesis at the Chair of Business Information Science and Information Management under supervision of Professor Dr. Thomas Fischer. Shortly after finishing her Bachelor’s Degree at WHU Julia started to roll out the concept and launched the online platform in September 2014. “A combination of true craftsmanship, passion, and an appreciation for high-quality wood is reflected in each and every furniture. All the more, I enjoy creating individual tables with our customers every day,” Julia Kasper concludes. Customers can expect free delivery within Germany and Europe-wide delivery on request.