Great news from the IMC: A jury of the International Controller Association (ICV) has awarded WHU graduate Gero Hippke the first prize of the Controlling Newcomer Award 2018 for his master’s thesis “Business Intelligence at Bayer: Enhancing Management Decision-Making and Empowering Controlling”. Gero Hippke wrote his thesis under the supervision of Prof. Dr. Utz Schäffer (IMC) and Dr. Lothar Burow, former Head of Corporate Business Intelligence at Bayer AG.
The thesis of Gero Hippke takes on an innovative approach by giving an account of its topic and the implications of the introduction of state-of-the-art business intelligence (BI) systems at Bayer AG, a long-standing corporate partner of the Institute of Management Accounting and Control. Based on a series of interviews with controllers at Bayer AG, Gero Hippke has developed a teaching case and an accompanying teaching note. He offers detailed insights into the application of BI at Bayer AG. The thesis addresses challenges and important steps in adopting BI systems and tools and emphasizes how controlling can take ownership of BI to increase the effectiveness and efficiency of the controlling function.
The Controlling Newcomer Award is dedicated to the transfer of innovative and applicable ideas from the academic to the professional controlling practice and was handed over to Gero Hippke at the CCS Controlling Competence in Stuttgart.
In addition to “Business Intelligence at Bayer: Enhancing Management Decision-Making and Empowering Controlling”, the IMC has developed a series of teaching cases in controlling and strategy execution that are available for download and use in management education.