We work to be a competent partner for companies and to support them by modern value-based marketing and sales methods. Among our many bridges between academia and managerial practice are:
- participation of managers,
- mentoring, presentations and training of WHU professors in companies,
- conferences as Campus for Marketing and Campus for Sales
- joint studies, case studies and research projects.
The web pages of the individual marketing and sales management chairs and marketing centers contain more information on their exchange with managerial practice: