Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay.
We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (firstname.lastname@example.org).