Chair of Digital Marketing

Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay. 

We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (


Wednesday, 05. June 2019

Presentation at the European Marketing Academy Conference (EMAC) in Hamburg

During the week of May 28th until May 31st the European Marketing Academy Conference (EMAC) 2019 took place at the University of Hamburg. At the conference, doctoral student Simon Stolz presented his...


Friday, 05. April 2019

Gratulation to Dr. Jörg Rottenburger for winning the BME best dissertation award

The Chair of Digital Marketing cordially congratulates Dr. Jörg Rottenburger, who was awarded the Science Prize 2019 of the German Association for Materials Management, Purchasing and Logistics for...


Wednesday, 03. April 2019

Talk by Christian Vögle on the topic "Comprehensive strategy for Deutsche Bahn's long-distance services"

How does the German Bahn steer capacity usage of a train? Is it not a tremendous challenge for the company to manage pressure from politics and profitability goals at the same time? Why is it usually...


Wednesday, 03. April 2019

Talk by Jens Hasche on the topic "Monetarization of digital products"

More and more businesses include digital components into their products, as Microsoft CEO Satya Nadella states „Every business will become a software business“. In this transition process the...


Wednesday, 20. March 2019

Apply now!

The Chair of Digital Marketing invites applications for the position of Research Assistant / Doctoral Student (m/f) located at WHU Campus Vallendar, starting at the beginning of June 2019...



Professor Dr.

Christian Schlereth



Your way to WHU

The Chair of Digital Marketing is located in building H.

Here you will find the directions by car, train or bus: