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Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay.
We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (firstname.lastname@example.org).
On 29/11/2017, Andreas Kraus, CEO of the performance marketing agency Sunlab GmbH, gave a guest lecture on "Challenges of an ever changing digital marketing experience". He presented his...
The article "Fracking: Measuring social acceptance and the effect of acceptance increasing measures" has been published in Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 4/69.
In this episode of WHU Inside Business, Jens Rode, CEO at Tellja GmbH, explains how online referral management works and discusses the most crucial points for a successful implementation.
Dr. Christine Knackfuss and Dr. Jan Ising of Accenture are guest in this episode of WHU Inside Business to talk about their experiences and best practices in the field of Digital Transformation.