Chair of Digital Marketing

Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay. 

We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (


Friday, 06. December 2019

The article "Pricing Metrics and the Importance of Minimum and Billing Increments" will be published soon in Journal of Service Research

Service providers often use minimum increments and billing increments to charge for higher usage than customers' true usage. Despite their popularity in business practice, research has largely...


Thursday, 07. November 2019

Research talk by Associate Professor Dr. Felix Eggers

On November 6th Felix Eggers, Professor for Marketing at the University of Groningen, visited us and gave an inspiring talk on "Digitalization and Consumer Preferences".  He presented...


Tuesday, 15. October 2019

New article "Long-Term Brand Equity Measurement - Status Quo and Challenges" appeared in "Transfer"

Although building, increasing and maintaining a long-term oriented brand equity is key for companies, they often solely measure short-term oriented impact of their marketing activities on sales- or...


Saturday, 28. September 2019

Congratulations to Hendrik Schülzchen and Marie Christine Walter for receiving the In Praxi Outstanding Thesis Award.

Already for the 10th time the In Praxi - WHU Alumni Association annually awards one Bachelor- and one Master-thesis that have the potential to impact both business and society at WHU's graduation...


Friday, 20. September 2019

Moderation and impulse lecture on artificial intelligence at the reception of the economy

Robots are coming: At this year's reception of the economy in Neuwied, Prof. Dr. Schlereth moderated the event in front of more than 240 invited guests and gave a keynote lecture on the potential of...



Professor Dr.

Christian Schlereth



Your way to WHU

The Chair of Digital Marketing is located in building H.

Here you will find the directions by car, train or bus: