Chair of Digital Marketing

Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay. 

We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (


Thursday, 21. December 2017

Lying Is a No-Go. Bluffing Is Allowed, Right?

A study by WHU – Otto Beisheim School of Management and Arizona State University provides answers to the question of the real difference between a bluff and a lie in business negotiations. The...


Monday, 04. December 2017

On 29/11/2017, Andreas Kraus, CEO of the performance marketing agency Sunlab GmbH, gave a guest lecture on "Challenges of an ever changing digital marketing experience". He presented his...


Monday, 27. November 2017

Research about acceptance measuring of fracking has been published

The article "Fracking: Measuring social acceptance and the effect of acceptance increasing measures" has been published in Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 4/69.


Sunday, 26. November 2017

Jens Rode on "Friends recommend friends: How to do it right" | WHU Inside Business

In this episode of WHU Inside Business, Jens Rode, CEO at Tellja GmbH, explains how online referral management works and discusses the most crucial points for a successful implementation.


Thursday, 05. October 2017

Dr. Christine Knackfuss and Dr. Jan Ising about "Most important learnings to succeed with digital transformation" | WHU Inside Business

Dr. Christine Knackfuss and Dr. Jan Ising of Accenture are guest in this episode of WHU Inside Business to talk about their experiences and best practices in the field of Digital Transformation.



Professor Dr.

Christian Schlereth



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