Chair of Digital Marketing

Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay. 

We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (


Wednesday, 01. August 2018

Visit at Facebook in Hamburg

On July 25, three WHU students presented the results of their bachelor theses at the Facebook headquarters in Hamburg.


Friday, 13. July 2018

Research talk by Prof. Dr. Michael Haenlein

On July 11 and 12, WHU alumnus Michael Haenlein and now Professor of Marketing @ESCP Europe visited us and gave an inspiring talk on "Customer Retention in a Product Platform...


Wednesday, 04. July 2018

Third Digital Leader Award Presented

For the third time, WHU – Otto Beisheim School of Management provided scientific assistance for the Digital Leader Award, which was presented on June 28, 2018, in Berlin. The theme of the...


Tuesday, 26. June 2018

Participation in European Marketing Academy Conference (EMAC) in Glasgow

From the 29th May until 1st June the WHU Chair of Digital Marketing participated at the European Marketing Academy Conference (EMAC) 2018. The EMAC is one of the most prominent and...


Monday, 07. May 2018

Christian Vögle on "The role of Digitalization at DB" | WHU Inside Business

Christian Vögle, Head of Business Development, is our guest in this episode of WHU Inside Business to talk about the role of Digitalization at Deutsche Bahn, specific implications in this...



Professor Dr.

Christian Schlereth



Apply now

The Chair of Digital Marketing is looking for one Research Assistant (m/f)

Your way to WHU

The Chair of Digital Marketing is located in building H.

Here you will find the directions by car, train or bus: