Chair of Digital Marketing

Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay. 

We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (


Tuesday, 15. October 2019

New article "Long-Term Brand Equity Measurement - Status Quo and Challenges" appeared in "Transfer"

Although building, increasing and maintaining a long-term oriented brand equity is key for companies, they often solely measure short-term oriented impact of their marketing activities on sales- or...


Saturday, 28. September 2019

Congratulations to Hendrik Schülzchen and Marie Christine Walter for receiving the In Praxi Outstanding Thesis Award.

Already for the 10th time the In Praxi - WHU Alumni Association annually awards one Bachelor- and one Master-thesis that have the potential to impact both business and society at WHU's graduation...


Friday, 20. September 2019

Moderation and impulse lecture on artificial intelligence at the reception of the economy

Robots are coming: At this year's reception of the economy in Neuwied, Prof. Dr. Schlereth moderated the event in front of more than 240 invited guests and gave a keynote lecture on the potential of...


Thursday, 12. September 2019

WHU Customized Master Program | New Ventures, Innovation and Learning in Tel Aviv

From July 21 until July 27, Professor Dr. Christian Schlereth directed the course ‘Lessons in Digital Growth from the Silicon Wadi’ as part of the new Customized Master in Management and...


Thursday, 29. August 2019

The Chair welcomes Sven Beisecker as research assistant!

On 01/09/2019, Mr. Sven Beisecker has joined WHU as research assistant and PhD candidate for the Chair of Digital Marketing. Mr. Beisecker has recently graduated from WHU - Otto Beisheim School of...



Professor Dr.

Christian Schlereth



Your way to WHU

The Chair of Digital Marketing is located in building H.

Here you will find the directions by car, train or bus: