Chair of Digital Marketing

Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay. 

We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (


Wednesday, 03. July 2019

Fourth Digital Leader Award

For the fourth time already, WHU - Otto Beisheim School of Management supported the Digital Leader Award from a scientific point of view.


Tuesday, 25. June 2019

Presentation at the Marketing Science Conference in Rome

From Thursday, June 20, 2019 until Saturday, June 22, 2019 the Marketing Science Conference took place in Rome, Italy, which was visited by Professor Christian Schlereth, Beatrice Martin and Simon...


Wednesday, 05. June 2019

Presentation at the European Marketing Academy Conference (EMAC) in Hamburg

During the week of May 28th until May 31st the European Marketing Academy Conference (EMAC) 2019 took place at the University of Hamburg. At the conference, doctoral student Simon Stolz presented his...


Friday, 05. April 2019

Gratulation to Dr. Jörg Rottenburger for winning the BME best dissertation award

The Chair of Digital Marketing cordially congratulates Dr. Jörg Rottenburger, who was awarded the Science Prize 2019 of the German Association for Materials Management, Purchasing and Logistics for...


Wednesday, 03. April 2019

Talk by Christian Vögle on the topic "Comprehensive strategy for Deutsche Bahn's long-distance services"

How does the German Bahn steer capacity usage of a train? Is it not a tremendous challenge for the company to manage pressure from politics and profitability goals at the same time? Why is it usually...



Professor Dr.

Christian Schlereth



Your way to WHU

The Chair of Digital Marketing is located in building H.

Here you will find the directions by car, train or bus: