Chair of Digital Marketing
About us
We provide expertise in the following areas:
- Preference measurement for digital goods using, e.g. choice-based conjoint or discrete choice experiments (Demo)
- Customer management and actionable customer analytics for better targeting
- Online marketing for NGOs.
Are you a company looking to join forces for a project, particularly on questions concerning digitalization? Are you a student at the end of your master and are you interested in writing your PhD on business related and scientific highly relevant research questions? Please contact Professor Christian Schlereth directly here.
Our team
Important information about theses
The Chair of Digital Marketing offers a wide range of topics around digitalization and supervisory capacity for Bachelor and Master Theses- contact us for details. Part of the courses and theses requires the use of XML editors. Licenses are kindly sponsored by Liquid Technologies with their software solution Liquid XML Studio. When writing your thesis, the following template is a helpful guide and contains additional information.
Practical, relevant, and innovative – Explore research and publications.
Authors' response to “Comment on ‘Getting midwives back to hospitals: a discrete choice experiment’”
Rheindorf, J., Schlereth, C., Hagist, C. (accepted pre-print), Authors' response to “Comment on ‘Getting midwives back to hospitals: a discrete choice experiment’”, International Journal of Nursing Studies, 104985.
Beisecker, S., Schlereth, C., Hein, S. (2024), Shades of fake news: how fallacies influence consumers’ perception, European Journal of Information Systems, Vol. 33 (1), pp. 41-60.
Martin, B., Schlereth, C. (2024), When a crisis has a silver lining: social media p2p fundraising at the start of COVID-19, Nonprofit and Voluntary Sector Quarterly, Vol. 53 (5), pp. 1329-1342.
Rheindorf, J., Hagist, C., Schlereth, C., Petry, H. (2024), Getting midwives back to hospitals: a discrete choice experiment, International Journal of Nursing Studies, Vol. 157, 104813.
In-Store-Customer-Analytics
Jungbluth, M., Ulrichshofer, A., Schlereth, C. (2023), In-Store-Customer-Analytics: Messansätze zum besseren Verständnis des ungenutzten Konversionspotenzials, Marketing Review St. Gallen, pp. 54-62.
Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data, MIS Quarterly, Vol. 46 (2), pp. 771-812.
Keller, K., Schlereth, C., Hinz, O. (2021), Sample-based longitudinal discrete choice experiments: preferences of electric vehicles over time, Journal of the Academy of Marketing Science, Vol. 49 (3), pp. 482–500.
Stolz, S., Schlereth, C. (2021), Predicting tie strength with ego network structures, Journal of Interactive Marketing, Vol. 54, pp. 40-52.
Online lead generation
Stolz, S., Wisskirchen, K., Schlereth, C., Hoffmann, A. (2021), Online lead generation: an emerging industry, Marketing Review St. Gallen, pp. 32-39.
Heidel, A., Hagist, C., Schlereth, C. (2021), Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment, PLOS ONE, Vol. 16 (7), e0254786.
Authors' response to “Comment on ‘Getting midwives back to hospitals: a discrete choice experiment’”
Rheindorf, J., Schlereth, C., Hagist, C. (accepted pre-print), Authors' response to “Comment on ‘Getting midwives back to hospitals: a discrete choice experiment’”, International Journal of Nursing Studies, 104985.
Beisecker, S., Schlereth, C., Hein, S. (2024), Shades of fake news: how fallacies influence consumers’ perception, European Journal of Information Systems, Vol. 33 (1), pp. 41-60.
Martin, B., Schlereth, C. (2024), When a crisis has a silver lining: social media p2p fundraising at the start of COVID-19, Nonprofit and Voluntary Sector Quarterly, Vol. 53 (5), pp. 1329-1342.
Rheindorf, J., Hagist, C., Schlereth, C., Petry, H. (2024), Getting midwives back to hospitals: a discrete choice experiment, International Journal of Nursing Studies, Vol. 157, 104813.
In-Store-Customer-Analytics
Jungbluth, M., Ulrichshofer, A., Schlereth, C. (2023), In-Store-Customer-Analytics: Messansätze zum besseren Verständnis des ungenutzten Konversionspotenzials, Marketing Review St. Gallen, pp. 54-62.
Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data, MIS Quarterly, Vol. 46 (2), pp. 771-812.
Keller, K., Schlereth, C., Hinz, O. (2021), Sample-based longitudinal discrete choice experiments: preferences of electric vehicles over time, Journal of the Academy of Marketing Science, Vol. 49 (3), pp. 482–500.
Stolz, S., Schlereth, C. (2021), Predicting tie strength with ego network structures, Journal of Interactive Marketing, Vol. 54, pp. 40-52.
Online lead generation
Stolz, S., Wisskirchen, K., Schlereth, C., Hoffmann, A. (2021), Online lead generation: an emerging industry, Marketing Review St. Gallen, pp. 32-39.
Heidel, A., Hagist, C., Schlereth, C. (2021), Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment, PLOS ONE, Vol. 16 (7), e0254786.
Gewinnoptimale Preisgestaltung von internetbasierten Diensten.
DISE: Dynamic Intelligent Survey Engine, in: Quantitative Marketing and Marketing Management. Marketing Models and Methods in Theory and Practice.
Gewinnoptimale Preisgestaltung von internetbasierten Diensten.
DISE: Dynamic Intelligent Survey Engine, in: Quantitative Marketing and Marketing Management. Marketing Models and Methods in Theory and Practice.
“You Can’t Always Get What You Want”: Examining Employees Preferences and Job Satisfaction in Agile Transformation
Coupons on Online and Offline Purchase Behaviour
Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale
The Effectiveness of Sustainable Marketing Messages: Trading Off Sustainability and Conventional Product Attributes
Ethical and Effective Fundraising Communication – an Oxymoron?
Incentivizing User Input for Data Enrichment
Coupons on Online and Offline Purchase Behaviour
Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale
Managing Social Media P2P Fundraising
Text vs. Speech Analysis – Detecting Sentiment of Customer Calls
Integrating Brand Equity in MMM for a Long-term Ad Effectiveness Measurement
Social Capital Accumulation in Career Networks
Threshold Determination Using Extensions of Best-Worst Scaling
How did the COVID-19 crisis change the social media peer-to-peer fundraising landscape?
Effectiveness of Online-only Coupons on Online and Offline Channels
How Conversions in Freemium Businesses Impact User Activity.
Is social media peer-to-peer fundraising a curse or a blessing? Analysing the factors that affect the donation amount.
How Conversions in Freemium Businesses Impact User Activity.
Threshold Determination Using Extensions of Best-Worst Scaling.
How Conversions in Freemium Businesses Impact User Activity.
How Freemium Pricing Affects User Activity.
15 Shades of Fake News.
Finding the Right Balance for Marketing Activities Between First-Lifetime and Reacquired Customers.
Predicting Tie Strength With Ego Network Structures.
Measuring Preferences Based On Attribute Exploration.
Are Reacquired Customers Really that Valuable? – Finding the Right Balance Between New and Reacquired Customers.
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.
Product Newness: Determinants and Outcomes from the Consumer's Perspective at the Point-of-Sale.
Quick and Easy Measurement of Attribute Importance Weights with Restricted-Click-Stream Analysis: An Empirical Comparison with Established Methods
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.
“You Can’t Always Get What You Want”: Examining Employees Preferences and Job Satisfaction in Agile Transformation
Coupons on Online and Offline Purchase Behaviour
Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale
The Effectiveness of Sustainable Marketing Messages: Trading Off Sustainability and Conventional Product Attributes
Ethical and Effective Fundraising Communication – an Oxymoron?
Incentivizing User Input for Data Enrichment
Coupons on Online and Offline Purchase Behaviour
Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale
Managing Social Media P2P Fundraising
Text vs. Speech Analysis – Detecting Sentiment of Customer Calls
Integrating Brand Equity in MMM for a Long-term Ad Effectiveness Measurement
Social Capital Accumulation in Career Networks
Threshold Determination Using Extensions of Best-Worst Scaling
How did the COVID-19 crisis change the social media peer-to-peer fundraising landscape?
Effectiveness of Online-only Coupons on Online and Offline Channels
How Conversions in Freemium Businesses Impact User Activity.
Is social media peer-to-peer fundraising a curse or a blessing? Analysing the factors that affect the donation amount.
How Conversions in Freemium Businesses Impact User Activity.
Threshold Determination Using Extensions of Best-Worst Scaling.
How Conversions in Freemium Businesses Impact User Activity.
How Freemium Pricing Affects User Activity.
15 Shades of Fake News.
Finding the Right Balance for Marketing Activities Between First-Lifetime and Reacquired Customers.
Predicting Tie Strength With Ego Network Structures.
Measuring Preferences Based On Attribute Exploration.
Are Reacquired Customers Really that Valuable? – Finding the Right Balance Between New and Reacquired Customers.
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.
Product Newness: Determinants and Outcomes from the Consumer's Perspective at the Point-of-Sale.
Quick and Easy Measurement of Attribute Importance Weights with Restricted-Click-Stream Analysis: An Empirical Comparison with Established Methods
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.
Have we caught your attention? Do you want to take a deeper look at pre-print versions of the publications listed below? Many of these can be downloaded via ResearchGate.
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Research, interviews, and teaching
Take a look at videos from the different areas the Chair is involved in: research, teaching, and interviews with key figures within the field of Digital Marketing, including student club WHU Inside Business.
Konrad-Adenauer-Stiftung
The Konrad-Adenauer-Stiftung awards scholarships to students and graduates with exceptional academic achievements and outstanding political or social commitment. Since 2016 Professor Christian Schlereth has held the position of liaison lecturer of the Konrad-Adenauer Foundation and supervises the Koblenz group of BSc, MSc, and Doctoral program scholarship students.
Get in touch with us -
Our location
WHU Campus Vallendar
56179 Vallendar
We would like to point out that after activation, data may be transmitted to third parties. Further information can be found in our Privacy policy.