Chair of Digital Marketing

Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay. 

We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (


Monday, 19. March 2018

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The Chair of Digital Marketing is looking for two Doctoral Students (m/f)!


Monday, 05. February 2018

Guest lecture on „Discrete Choice Experiments meets Virtual Reality“

How well does Virtual Reality (VR) perform compared to established methods, and where exactly is this technology used in current research? Alexandra Chirilov from GfK answered these and other...


Thursday, 21. December 2017

Lying Is a No-Go. Bluffing Is Allowed, Right?

A study by WHU – Otto Beisheim School of Management and Arizona State University provides answers to the question of the real difference between a bluff and a lie in business negotiations. The...


Monday, 04. December 2017

Guest lecture on "Challenges of an ever changing digital marketing experience"

On 29/11/2017, Andreas Kraus, CEO of the performance marketing agency Sunlab GmbH, gave a guest lecture on "Challenges of an ever changing digital marketing experience". He presented his...


Monday, 27. November 2017

Research about acceptance measuring of fracking has been published

The article "Fracking: Measuring social acceptance and the effect of acceptance increasing measures" has been published in Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 4/69.



Professor Dr.

Christian Schlereth



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The Chair of Digital Marketing is looking for two Research Assistants (m/f)

Your way to WHU

The Chair of Digital Marketing is located in building X.

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