Chair of Digital Marketing

Welcome to the Marketing and Sales Group, Chair of Digital Marketing. We investigate marketing- and micro-economic oriented questions concerning the Internet and the digitalization of our everyday lives. Particularly, we are interested into innovative pricing concepts, the usage of cloud computing services as well as big data, and the measurement of customers’ utility as well as their willingness-to-pay. 

We are open for new projects with companies, especially on questions concerning the Internet and have continuous interest in doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at (christian.schlereth@whu.edu).

News

Tuesday, 04. December 2018

Presentation of the Master thesis results at EVM

On 27 November, Nikolas Vogt presented the study results of his master's thesis to the cooperation partner and local energy supplier EVM. He analysed the dismissal behaviour and the recovery measures...

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Tuesday, 04. December 2018

Guest lecture on "Challenges and Opportunities of Digitalization@StepStone"

On December 3rd Dr. Christoph Helbach from StepStone visited WHU to hold a guest lecture on “Challenges and Opportunities of Digitalization@StepStone” as part of the course “Digital Marketing”. Dr....

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Wednesday, 28. November 2018

No Chance for Variable Electricity Rates

A new study by WHU - Otto Beisheim School of Management analyses the reasons why consumers predominantly reject variable electricity rates despite their high savings potential. However, it also shows...

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Wednesday, 28. November 2018

Workshop on "Design Thinking"

On November 26th Adrienne Lock and Laura Kirchkamp of consulting firm Monitor Deloitte visited WHU to hold a guest lecture on the "Design Thinking" method. Laura Kirchkamp and Adrienne Lock...

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Tuesday, 20. November 2018

Apply now!

The Chair of Digital Marketing is looking for one Research Assistant / Doctoral Student (m/f) located at WHU Campus Vallendar!

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Contact

Professor Dr.

Christian Schlereth

Chairholder

+49-(0)261-6509-455

Apply now

The Chair of Digital Marketing is looking for one Research Assistant (m/f)

Your way to WHU

The Chair of Digital Marketing is located in building H.

Here you will find the directions by car, train or bus:

Directions