WHU
The Chair of Digital Marketing investigates questions concerning digitalization of our everyday lives. Collaborating with leading companies in the digital sector, we strive to foster exchange between research and practice.

About us

We provide expertise in the following areas:

  • Preference measurement for digital goods using, e.g. choice-based conjoint or discrete choice experiments (Demo)
  • Customer management and actionable customer analytics for better targeting
  • Online marketing for NGOs.

Are you a company looking to join forces for a project, particularly on questions concerning digitalization? Are you a student at the end of your master and are you interested in writing your PhD on business related and scientific highly relevant research questions? Please contact Professor Christian Schlereth directly here.

Read the news from Digital Marketing – Keep up with the latest events and activities

Apply now!

Apply now!

The Chair of Digital Marketing is looking for a Research Assistant / Doctoral Student (m/f/d)

 
Dissertation at the Chair of Digital Marketing

Dissertation at the Chair of Digital Marketing

Béatrice Martin successfully completes her doctoral degree.

 
New research paper in Marketing Review St. Gallen

New research paper in Marketing Review St. Gallen

PhD students publish their study on sustainable consumption and advertising

 

Important information about theses

The Chair of Digital Marketing offers a wide range of topics around digitalization and supervisory capacity for Bachelor and Master Theses- contact us for details. Part of the courses and theses requires the use of XML editors. Licenses are kindly sponsored by Liquid Technologies with their software solution Liquid XML Studio. When writing your thesis, the following template is a helpful guide and contains additional information.

Download thesis template

Practical, relevant, and innovative – Explore research and publications.

Marketing and Sales Group

In-Store-Customer-Analytics

Jungbluth, M., Ulrichshofer, A., Schlereth, C. (2023), In-Store-Customer-Analytics: Messansätze zum besseren Verständnis des ungenutzten Konversionspotenzials, Marketing Review St. Gallen, pp. 54-62.

Marketing and Sales Group

Beisecker, S., Schlereth, C., Hein, S. (2024), Shades of fake news: how fallacies influence consumers’ perception, European Journal of Information Systems, Vol. 33 (1), pp. 41-60.

Marketing and Sales Group

Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data, MIS Quarterly, Vol. 46 (2), pp. 771-812.

Marketing and Sales Group

Keller, K., Schlereth, C., Hinz, O. (2021), Sample-based longitudinal discrete choice experiments: preferences of electric vehicles over time, Journal of the Academy of Marketing Science, Vol. 49 (3), pp. 482–500.

Marketing and Sales Group

Stolz, S., Schlereth, C. (2021), Predicting tie strength with ego network structures, Journal of Interactive Marketing, Vol. 54, pp. 40-52.

Marketing and Sales Group

Online lead generation

Stolz, S., Wisskirchen, K., Schlereth, C., Hoffmann, A. (2021), Online lead generation: an emerging industry, Marketing Review St. Gallen, pp. 32-39.

Marketing and Sales Group

Heidel, A., Hagist, C., Schlereth, C. (2021), Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment, PLOS ONE, Vol. 16 (7), e0254786.

Marketing and Sales Group

Skiera, B., Schlereth, C., Oetzel, S. (2020), Pricing metrics and the impact of minimum and billing increments, Journal of Service Research, Vol. 23 (3), pp. 321-336.

Book, Dr. Kovac, Hamburg

Gewinnoptimale Preisgestaltung von internetbasierten Diensten.

Schlereth, Christian (2010)
Book chapter, Gabler Verlag, 225-243, Wiesbaden

DISE: Dynamic Intelligent Survey Engine, in: Quantitative Marketing and Marketing Management. Marketing Models and Methods in Theory and Practice.

Schlereth, Christian / Skiera, Bernd (2012)
Proceedings of the 31st European Conference on Information Systems

“You Can’t Always Get What You Want”: Examining Employees Preferences and Job Satisfaction in Agile Transformation

Fischer, Mareike / Heinz, Matthias / Schlereth, Christian / Rosenkranz, Christoph (2023)
Proceedings of the 45th Marketing Science Conference

Coupons on Online and Offline Purchase Behaviour

Reh, Christina / Schlereth, Christian / Lambrecht, Anja (2023)
Proceedings of the 45th Marketing Science Conference

Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale

Ulrichshofer, Anna / Jungbluth, Michael / Schlereth, Christian (2023)
Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark

The Effectiveness of Sustainable Marketing Messages: Trading Off Sustainability and Conventional Product Attributes

Schnabel, Lukas / Martin, Beatrice / Reh, Christina / Schlereth, Christian / Schmitz, Anna-Karina (2023)
Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark

Ethical and Effective Fundraising Communication – an Oxymoron?

Antoschin, Roman / Schlereth, Christian / Eckert, Christine / Erlebach, Hannah (2023)
Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark

Incentivizing User Input for Data Enrichment

Beisecker, Sven / Schlereth, Christian (2023)
Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark

Coupons on Online and Offline Purchase Behaviour

Reh, Christina / Schlereth, Christian / Lambrecht, Anja (2023)
Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark

Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale

Ulrichshofer, Anna / Jungbluth, Michael / Schlereth, Christian (2023)
Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark

Managing Social Media P2P Fundraising

Schlereth, Christian / Martin, Beatrice / Skiera, Bernd (2023)
Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark

Text vs. Speech Analysis – Detecting Sentiment of Customer Calls

Weber, Manuel / Schlereth, Christian (2023)
Proceedings of the 51th Conference of the European Marketing Academy, Budapest, Ungarn

Integrating Brand Equity in MMM for a Long-term Ad Effectiveness Measurement

Reh, Christina / Fichtner, Konstanze / Schlereth, Christian / Müller-Klockmann, Torsten / Weber, Manuel (2022)
Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain

Social Capital Accumulation in Career Networks

Weiler, Michael / Stolz, Simon / Lanz, Andreas / Schlereth, Christian / Hinz, Oliver (2021) - Online
Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain

Threshold Determination Using Extensions of Best-Worst Scaling

Beisecker, Sven / Schlereth, Christian / Eggers, Felix (2021) - Online
Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain

How did the COVID-19 crisis change the social media peer-to-peer fundraising landscape?

Martin, Béatrice / Schlereth, Christian (2021) - Online
Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain

Effectiveness of Online-only Coupons on Online and Offline Channels

Reh, Christina Antonie / Schlereth, Christian (2021) - Online
Proceedings of the 42nd INFORMS Marketing Science Conference, Duke University, Fuqua, America

How Conversions in Freemium Businesses Impact User Activity.

Stolz, Simon / Schlereth, Christian / Lanz, Andreas (2020) - via Zoom
Proceedings of the 49th Conference of the European Marketing Academy, Budapest, Hungary

Is social media peer-to-peer fundraising a curse or a blessing? Analysing the factors that affect the donation amount.

Martin, Beatrice / Schlereth, Christian (2020) - cancelled
Proceedings of the 49th Conference of the European Marketing Academy, Budapest, Hungary

How Conversions in Freemium Businesses Impact User Activity.

Stolz, Simon / Schlereth, Christian / Lanz, Andreas (2020) - cancelled
Proceedings of the 49th Conference of the European Marketing Academy, Budapest, Hungary

Threshold Determination Using Extensions of Best-Worst Scaling.

Beisecker, Sven / Schlereth, Christian (2020) - cancelled
Proceedings of the 41st INFORMS Marketing Science Conference, Rome, Italy

How Conversions in Freemium Businesses Impact User Activity.

Stolz, Simon / Schlereth, Christian / Hofmann-Stölting, Christina (2019)
Proceedings of the 48th Conference of the European Marketing Academy, Universität Hamburg

How Freemium Pricing Affects User Activity.

Stolz, Simon / Schlereth, Christian / Hofmann-Stölting, Christina (2019)
Proceedings of the 47th Conference of the European Marketing Academy, Glasgow, UK

15 Shades of Fake News.

Schlereth, Christian / Hein, Sebastian (2018)
Proceedings of the 47th Conference of the European Marketing Academy, Glasgow, UK

Finding the Right Balance for Marketing Activities Between First-Lifetime and Reacquired Customers.

Schlereth, Christian / Kreische, Joséphine / Hofmann-Stölting, Christina (2018)
Proceedings of the 47th Conference of the European Marketing Academy, Glasgow, UK

Predicting Tie Strength With Ego Network Structures.

Schlereth, Christian / Stolz, Simon (2018)
Informs Marketing Science Conference, Los Angeles

Measuring Preferences Based On Attribute Exploration.

Hein, Sebastian / Schlereth, Christian (2017)
Informs Marketing Science Conference, Los Angeles

Are Reacquired Customers Really that Valuable? – Finding the Right Balance Between New and Reacquired Customers.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2017)
Digital Marketing Conference, Passau

Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2016)
Proceedings of the 46th Conference of the European Marketing Academy, Oslo, Norway

Product Newness: Determinants and Outcomes from the Consumer's Perspective at the Point-of-Sale.

Huang, Modan / Fassnacht, Martin / Schlereth, Christian (2016)
Proceedings of the 46th Conference of the European Marketing Academy, Oslo, Norway

Quick and Easy Measurement of Attribute Importance Weights with Restricted-Click-Stream Analysis: An Empirical Comparison with Established Methods

Hein, Sebastian / Schlereth, Christian / Schulz, Fabian (2016)
Proceedings of the 46th Conference of the European Marketing Academy, Oslo, Norway

Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2016)
Theory and Practice in Marketing, Houston, Texas

Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2016)
University of Cologne

Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2016)

Have we caught your attention? Do you want to take a deeper look at pre-print versions of the publications listed below? Many of these can be downloaded via ResearchGate.

Digital Marketing in motion – Watch, listen, and learn more

Research, interviews, and teaching

Take a look at videos from the different areas the Chair is involved in: research, teaching, and interviews with key figures within the field of Digital Marketing, including student club WHU Inside Business.

Konrad-Adenauer-Stiftung

The Konrad-Adenauer-Stiftung awards scholarships to students and graduates with exceptional academic achievements and outstanding political or social commitment. Since 2016 Professor Christian Schlereth has held the position of liaison lecturer of the Konrad-Adenauer Foundation and supervises the Koblenz group of BSc, MSc, and Doctoral program scholarship students.

Get in touch with us -

We look forward to hearing from you.
Dörthe Barlach
Dörthe Barlach
Personal Assistant

Our location

Chair for Digital Marketing
WHU Campus Vallendar
WHU – Otto Beisheim School of Management
Burgplatz 2
56179 Vallendar
WHU