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Béatrice Martin

Chair of Digital Marketing

Research Assistant



Short biography:

In 2018, Béatrice Martin joined WHU as a research assistant and Doctoral candidate for the Chair of Digital Marketing. Béatrice graduated from RWTH Aachen University with a Master in Electrical Engineering, Information Technology, and Computer Engineering. She specialized in Biomedical Engineering and previously worked in data analytics. Her main research areas are social media platforms and marketing for non-profits organizations.

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