The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.

WE INSPIRE MARKETING

At out chair we inspire marketing – towards research, teaching and practice.

Within our research fields price management, retail marketing and luxury marketing, we strive for highly science-based and practice-relevant answers for latest questions.

Through publications in practice-oriented magazines and journals as well as cooperation projects, we cultivate the interaction and inspiration between theory and practice. Furthermore, Prof. Dr. Martin Fassnacht is available as strategic advisor and for speeches upon request.

As inspiring for us also means to convince our students and fill them with enthusiasm for the diverse and relevant questions of marketing, we focus on current and practice-oriented teaching methods. Regular guest lectures and case studies are central elements of our Teachingteaching.

Get inspired!

News

22.03.2018

Annual Board Meeting of CMM 2018 took place on March 20 at Vallendar

The annual board meeting of the Center of Market-Oriented Corporate Management (CMM), chaired by Professor Dr. Dr. h.c. Hermann Simon took place on March 20, 2018 on the campus of WHU in Vallendar....

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21.03.2018

New publication of Prof. Dr. Martin Fassnacht and M.Sc. Jil-Marie Dahm in the Luxury Research Journal

New publication of Prof. Dr. Martin Fassnacht and M.Sc. Jil-Marie Dahm in the Luxury Research Journal on the topic "Veblen effect and (in)conspicuous consumption". "Pricing decisions...

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21.02.2018

New publication of M.Sc. Jonas Lechermeier and Prof. Dr. Martin Fassnacht in the Management Review Quarterly

How should feedback be communicated to be most effective? New publication of M.Sc. Jonas Lechermeier and Prof. Dr. Martin Fassnacht in the Management Review Quarterly One of the most important...

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Newsletter 01/2018

Click on the following link to download the Newsletter 01/2018.