The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.


At out chair we inspire marketing – towards research, teaching and business.

Within our research fields price management, retail marketing as well as brand and luxury brand management, we strive for highly science-based and business-relevant answers for latest questions.

Through publications in business-oriented magazines and journals as well as cooperation projects, we cultivate the interaction and inspiration between theory and business. Furthermore, Prof. Dr. Martin Fassnacht is available as strategic advisor and for speeches upon request.

As „inspiring" for us also means to fill our students with enthusiasm for the diverse and relevant questions of marketing, we focus on current and business-oriented teaching methods. Regular guest lectures and case studies are central elements of our teaching.

Get inspired!



Speech Marketing-Club Hannover

On July 23, 2018, Prof. Dr. Martin Fassnacht gave a speech about “Omnichannel Strategies in the Digitized World” at the Marketing-Club Hannover. In his speech, Prof. Fassnacht gave an overview of...



Excursion BRABUS GmbH

In addition to the company visit to Dornbracht in Iserlohn, the international MBA students of the Guanghua School of Management were able to benefit from another top-class company visit. Within the...



Excursion Dornbracht GmbH & Co. KG

Together with the students of Guanghua School of Management, the Business School of the renowned Peking University, Professor Dr. Fassnacht visited Dornbracht GmbH & Co. KG in Iserlohn on July...


Stay inspired!

We would be pleased to inspire and inform you on a quarterly basis with updates on our research, teaching and business cooperations. Please register for our Newsletter using the registration form.

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Newsletter 01/2018

Click on the following link to download the Newsletter 01/2018.