The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.


At out chair we inspire marketing – towards research, teaching and business.

Within our research fields price management, retail marketing as well as brand and luxury brand management, we strive for highly science-based and business-relevant answers for latest questions.

Through publications in business-oriented magazines and journals as well as cooperation projects, we cultivate the interaction and inspiration between theory and business. Furthermore, Prof. Dr. Martin Fassnacht is available as strategic advisor and for speeches upon request.

As „inspiring" for us also means to fill our students with enthusiasm for the diverse and relevant questions of marketing, we focus on current and business-oriented teaching methods. Regular guest lectures and case studies are central elements of our teaching.

Get inspired!



Stay informed - Newsletter 01/2019

After a longer break we are pleased to provide you with our current newsletter. The last few months have been marked by our move to Düsseldorf. We are looking forward to the new opportunities and...



Quotations of Prof. Dr. Martin Fassnacht in the Spiegel Online

With its new marketing strategy, Weight Watchers is trying to get the group back on track. However, the prospects for success remain murky: Recently, the share price has plummeted by more than 30...



Prof. Fassnacht in India with Full-Time MBA students

During the International Module in Bangalore, our WHU MBA students have a great chance to get a deeper understanding of Indian economy and culture. On Wednesday, February 19, Prof. Fassnacht and...


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Newsletter 01/2019

Stay inspired!

We would be pleased to inspire and inform you on a quarterly basis with updates on our research, teaching and business cooperations. Please register for our Newsletter using the registration form.

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