The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.


At out chair we inspire marketing – towards research, teaching and business.

Within our research fields price management, retail marketing as well as brand and luxury brand management, we strive for highly science-based and business-relevant answers for latest questions.

Through publications in business-oriented magazines and journals as well as cooperation projects, we cultivate the interaction and inspiration between theory and business. Furthermore, Prof. Dr. Martin Fassnacht is available as strategic advisor and for speeches upon request.

As „inspiring" for us also means to fill our students with enthusiasm for the diverse and relevant questions of marketing, we focus on current and business-oriented teaching methods. Regular guest lectures and case studies are central elements of our teaching.

Get inspired!



Report with Professor Fassnacht in RTL morning show

On Friday, September 14, Professor Fassnacht was interviewed in a report of the morning show “RTL Guten Morgen Deutschland”. The report dealt with the question of how consumers can save money...



Professor Fassnacht did it again!

For the second year in a row, Prof. Dr. Martin Fassnacht was selected as one of the most influential economists in the German speaking area. He is ranked in the F.A.Z. Economist Ranking 2018 on the...



Now it’s official!

Our Chair moved last week to the WHU Campus in Düsseldorf! We are looking forward to follow up on and bring our claim „We inspire marketing” to the WHU Campus Düsseldorf. Our new address is as...


Stay inspired!

We would be pleased to inspire and inform you on a quarterly basis with updates on our research, teaching and business cooperations. Please register for our Newsletter using the registration form.

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