The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.


At out chair we inspire marketing – towards research, teaching and practice.

Within our research fields price management, retail marketing and luxury marketing, we strive for highly science-based and practice-relevant answers for latest questions.

Through publications in practice-oriented magazines and journals as well as cooperation projects, we cultivate the interaction and inspiration between theory and practice. Furthermore, Prof. Dr. Martin Fassnacht is available as strategic advisor and for speeches upon request.

As inspiring for us also means to convince our students and fill them with enthusiasm for the diverse and relevant questions of marketing, we focus on current and practice-oriented teaching methods. Regular guest lectures and case studies are central elements of our Teachingteaching.

Get inspired!



Exciting News!

We are happy to announce that Professor Dr. Martin Fassnacht will take the position of the Academic Director of the Full- & Part-Time MBA programs as of March 2018. In that regard, Prof....



Excursion to the Real Markthalle Krefeld

Yesterday, January 31st, our students from the Bachelor course "Omnichannel Retail Marketing for Consumer Goods" visited together with Prof. Dr. Martin Fassnacht the real Markthalle...



Our Alumna Prof. Dr. Sonja Klose

Our Alumna Dr. Sonja Klose was conferred the title ‘Professor for general business administration, in particular Marketing’ by the FOM University of Applied Sciences. Since September 2016 Prof. Dr....


Newsletter 04/2017

Click on the following link to download the Newsletter 04/2017.