The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.


At our chair we inspire marketing – towards research, teaching and business.

Within our research fields price management, retail marketing, brand management as well as omnichannel business, we strive for highly science-based and business-relevant answers for latest questions.

Through publications in business-oriented magazines and journals as well as cooperation projects, we cultivate the interaction and inspiration between theory and business. Furthermore, Prof. Dr. Martin Fassnacht is available as strategic advisor and for speeches upon request.

As „inspiring" for us also means to fill our students with enthusiasm for the diverse and relevant questions of marketing, we focus on current and business-oriented teaching methods. Regular guest lectures and case studies are central elements of our teaching.

Get inspired!



Quotations of Prof. Dr. Martin Fassnacht on Business Insider

Last week Business Insider talked with Prof. Dr. Martin Fassnacht about the advertising of German financial institutions. A recent study by YouGov shows that only eleven percent of participants...



Germany's most influential economists – Professor Fassnacht did it again!

For the third year in a row, Prof. Dr. Martin Fassnacht has been ranked among the 100 most influential economists in Germany. In the recently published F.A.Z. Economist Ranking 2019 he reached 66th...



Russian version of the "Price Management" textbook just arrived!

We are happy to present the Russian edition of the book “Price Management”, authored by Hermann Simon and Martin Fassnacht. This work is fundamental to us, as we finally have a unique chance to share...


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Newsletter 01/2019

Stay inspired!

We would be pleased to inspire and inform you on a quarterly basis with updates on our research, teaching and business cooperations. Please register for our Newsletter using the registration form.

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