The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.


At our chair we inspire marketing – towards research, teaching and business.

Within our research fields price management, retail marketing, brand management as well as omnichannel business, we strive for highly science-based and business-relevant answers for latest questions.

Through publications in business-oriented magazines and journals as well as cooperation projects, we cultivate the interaction and inspiration between theory and business. Furthermore, Prof. Dr. Martin Fassnacht is available as strategic advisor and for speeches upon request.

As „inspiring" for us also means to fill our students with enthusiasm for the diverse and relevant questions of marketing, we focus on current and business-oriented teaching methods. Regular guest lectures and case studies are central elements of our teaching.

Get inspired!



Frankfurter Allgemeine Zeitung cited Prof. Dr. Martin Fassnacht

An interesting experiment is currently taking place in Munich: The discounter chains Lidl and Penny are testing small-format stores between 300 and 500 square meters located in the city center. The...



Quotations of Prof. Dr. Martin Fassnacht on Business Insider

The British on-demand food delivery startup Deliveroo decided to pull out of Germany entirely this week, saying it plans to focus on more promising markets elsewhere. Business Insider talked with...



Quotations of Prof. Dr. Martin Fassnacht in the magazine "Frankfurter Allgemeine WOCHE"

Last week the Frankfurter Allgemeine Zeitung interviewed Prof. Dr. Martin Fassnacht about the topic “breakfast cereals market”. Recently, the start-up Mymuesli has been struggling with setbacks and...


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Newsletter 01/2019

Stay inspired!

We would be pleased to inspire and inform you on a quarterly basis with updates on our research, teaching and business cooperations. Please register for our Newsletter using the registration form.

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