The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.


We want you!

We, the Otto Beisheim Endowed Chair of Marketing and Commerce, would be very pleased to receive your application as a doctoral candidate (m/w). We offer both, internal and external, doctorate programs.

Our chair is stands out by its high academic standards, the close proximity to the practice, and an outstanding team of powerful and inspiring personalities. If you would like to become part of Prof. Fassnacht and Team or would like to get to know us, we would be delighted to receive your application. Send us an e-mail to with all relevant application documents, consisting of: motivation letter, CV, work and/or internship references, certificates of higher education/university degrees and your high school diploma.

We are really looking forward to welcoming you!

At out chair we inspire marketing – towards research, teaching and practice.

Within our research fields price management, retail marketing and luxury marketing, we strive for highly science-based and practice-relevant answers for latest questions.

Through publications in practice-oriented magazines and journals as well as cooperation projects, we cultivate the interaction and inspiration between theory and practice. Furthermore, Prof. Dr. Martin Fassnacht is available as strategic advisor and for speeches upon request.

As inspiring for us also means to convince our students and fill them with enthusiasm for the diverse and relevant questions of marketing, we focus on current and practice-oriented teaching methods. Regular guest lectures and case studies are central elements of our Teachingteaching.

Get inspired!



New article in the Marketing Review St. Gallen

Are you interested in the impact of digitization on the retail landscape? Then you should read our newest article “Digitization and the Retail Landscape – 10 Theses”, written by Prof. Dr. Martin...



Quotation of Professor Dr. Martin Fassnacht at Stern online

On October the 26th Professor Dr. Martin Fassnacht was cited at Stern online regarding retailers' production activities. More and more large retailers like Edeka, Rewe...



Prof. Dr. Martin Fassnacht on WDR Markt

Prof. Dr. Martin Fassnacht was interviewed by the WDR on the topic „surprise boxes“ (like glossybox, foodist, etc.). The report was aired on September 20th during the WDR Markt show. Are...


Activity Report 2015/2016

Click on the following link to download the Activity Report (2015/2016).