Guest Speakers

Interchanging scientific and business world information and experience supports us in successfully educating our students. Not only in research but also in teaching we aim to follow up questions of managerial relevance with a sound scientific standing.

Corporate guest speakers make a considerable contribution to the achievement of this target. We highly appreciate queries and applications.

Recent Guest Lectures

Mr. Winfried Rübesam

Managing Director, fritz-Kulturgüter

Title: „Fritz Kola"
Lecture:  Marketing Core Course, Full-Time MBA
Date: Wednesday, 26.06.2019

 

 

Mr. Dennis Schmitz

Director Account Management Hightech & Entertainmen, Arvato SCM Solutions

Title: „Outsourcing im Omnichannel Zeitalter"
Lecture: LZ Bootcamp - Omnichannnel Sales
Date: Thursday, 23.05.2019

 

 

Ms. Catharina Christe

Marketing Director, Parfums Christian Dior (LVMH)

Title: „Leading a luxury beauty brand in a disruptive environment"
Lecture: Luxus Brand Management, EMBA
Date: Saturday, 11.05.2019

 

 

Mr. Christoph Wellendorff

Managing Partner, Wellendorff

Title: „Wellendorff Jewellery"
Lecture: Luxus Brand Management, EMBA
Date: Saturday, 11.05.2019

 

 

Mr. Jens-Martin Schwärzler

Executive Vice President, Henkel Beauty Care

Title: „Reinventing Innovation & Marketing"
Lecture: Marketing, Part-Time MBA
Date: Saturday, 13.04.2019

Ms. Annabelle Beckmann
Associate, A.T. Kearney

Mr. Vincent Rodewyk
Associate, A.T. Kearney

Title: „Digital in the Luxury Industry – Key Drivers and Implications"
Lecture: Luxury Brand Management, MSc
Date: Thursday, 04.04.2019

Mr. Julian Pfitzner

Director Marketing and Product Management, Hapag-Lloyd Cruises

Title: „Doing Marketing for EUROPA 2, the World's Best, Ultra-Luxury Cruise Vessel"
Lecture: Lucury Brand Management, MSc
Date: Monday, 25.03.2019

Ms. Claudia Studtmann
Head of Sales Retail, Facebook Germany

Mr. Julius Bauer
Client Solutions Manager, Facebook Germany

Title: „Omnichannel Communication"
Lecture: LZ Bootcamp - Omnichannel Marketing
Date: Thursday, 31.01.2019

Mr. Falk Bielesch 

Founder & Managing Director, Esome

Title: „Social media - more than a niche
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday, 26.01.2019

Mr. Florian Frohnhöfer
Director Pricing, adidas

Mr. Anthony Stylianou
Senior Manager Pricing, adidas

Title: „Value Based Pricing"
Lecture: Price Management, Full-Time MBA
Date: Wednesday, 23.01.2019

Mr. Jan Wellnitz

e-Category Manager, L'Oréal Germany

Title: „Orchestrating a successful omnichannel strategy in a selective distribution channel
Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc
Date: Tuesday, 25.09.2018

Mr. Felix Brecht
Senior Manager Brand Finance - Pricing, adidas

Mr. Andrea Mezzato
Assistant Manager Pricing – Value Based Pricing, adidas

Title: „Value Based Pricing"
Lecture: Price Management, Part-Time MBA
Date: Saturday, 21.07.2018

Mr. Dirk Fetzer

Head of Product Management Mercedes-Benz S-Class, S-Coupé, S-Cabriolet and Mercedes-Maybach

Title: „Mercedes-Mabyach – a luxury brand on the move”
Lecture: Luxury Brand Management, MBA Guanghua School of Management
Date: Wednesday, 18.07.2018

Dr. Frank Müller

Founder and CEO of The Bridge to Luxury – Consulting for Luxury Brands

Title: „Balancing tradition and innovation in industrial luxury – Asian opportunities"
Lecture: Luxury Brand Management, MBA Guanghua School of Management
Date: Monday, 16.07.2018

Mr. Falk Bielesch

Managing Director, Esome

Title: „Social media - more than a niche
Lecture: Marketing Core Course, MBA
Date: Monday, 18.06.2018

Ms. Catharina Christe

Marketing Director, Parfums Christian Dior

Title: „DIO(R)EVOLUTION – Managing a luxury brand in a disruptive Environment”
Lecture: Luxury Brand Management, EMBA
Date: Saturday, 26.05.2018

Mr. Julian Pfitzner

Director Product Management Europa 2 and Director Marketing, Hapag Lloyd Cruises

Title: „Doing marketing for EUROPA 2, the world’s best, ultra-luxury cruise vessel
Lecture: Luxury Brand Management, MSc
Date: Monday, 09.04.2018

Mr. André May

Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG

Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“ Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc
Date: Wednesday, 07.02.2018

Mr. Felix Brecht

Senior Manager Brand Finance - Pricing, adidas

Title: Value Based Pricing – to bring the consumer into the focus of our pricing decisions 
Lecture: Price Management, Full-Time MBA
Date: Thursday, 16.01.2018

Mr. Stefan Heidrich

General Manager Maybelline New York, L'Oréal Deutschland GmbH

Title: “Digital marketing and cosmetics advertising delivered through social media and search engines” 
Lecture: Marketing, Full-Time MBA
Date: Saturday, 09.12.2017

Mr. Frank Frohmann

Business Coach Expert Projects, Evonik

Title: “Pricing excellence in B2C companies - from basic rules to pricing innovation” 
Lecture: B2C Price Management, MSc
Date: Monday, 04.12.2017

Mr. Björn Dahmen

Partner, Global Consumer & Retail Practice, Simon-Kucher & Partner

Title: "International Price Management” 
Lecture: B2C Price Management, MSc
Date: Monday, 20.11.2017

Mr. Mustafa Aslandag

General Manager & Co-Founder, What's Beef?!

Title: "Digital Transformation in the Retail and Food Service Industry” 
Lecture: Marketing, Full-Time MBA
Date: Thursday, 26.10.2017

Mr. Dr. Nils O. Ommen

Senior Innovation Manager, OBI

Title: "OBI Gartenplaner – a X-Channel approach in the development from single product to solution provider” 
Lecture: Omnichannel Retail Marketing, BSc
Date: Monday, 16.10.2017

Mrs. Dr. Christina Ellringmann

Partner, Bain & Company Germany

Title: „Omnichannel – why it matters and what it takes“ 
Lecture: Omnichannel Retail Marketing, BSc
Date: Thursday, 12.10.2017

Mr. André May

Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG

Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“ Lecture: Omnichannel Retail Marketing, BSc
Date: Friday, 15.09.2017

Mr. Frank Frohmann 

Business Coach Expert Projects, Evonik Germany

Title: "Pricing Excellence - From basic rules to pricing innovation: cross-industry examples” 
Lecture: Price Management, Part-Time MBA
Date: Saturday, 22.07.2017

Mr. Jochen Bittermann

CEO, BBDO Germany

Title: "Advertising in a digital world
Lecture: Introduction to Marketing, Full-Time MBA
Date: Wednesday, 26.04.2017

Mrs Cecilia Floridi

Managing Director, DataLab

Title: "Big Data: How to get valuable insights from my customer data?”
Lecture: Omnichannel Retail Marketing, BSc
Date: Wednesday, 15.02.2017

Mrs. Susanne Cornelius

Steering Unit Head of the Global AC Steering Units Stationery & Crafting, Household & Repair and General Home Improvement, Henkel AG & Co. KGaA

Title: "Translating consumer insights into relevant product offers
Lecture: Introduction to Marketing, Part-Time MBA
Date: Saturday, 03.12.2016

Mr. Stefan Heidrich

General Manager Maybelline / Essie Germany, L‘Oréal

Title: "Business to Consumer Price Management”
Lecture: B2C Price Management, MSc
Date: Monday, 28.11.2016

Mr. Björn Dahmen

Partner in the Consumer & Retail Competence Center, Simon-Kucher & Partners

Title: "International Price Management - Or: Why price differentiation sometimes is so difficult"
Lecture: B2C Price Management, MSc
Date: Monday, 21.11.2016

Mr. Jens von Wedel

Principal Oliver Wyman

Title:"Category Management Effectiveness Diagnose bei einem europäischen Non-Food-Händler"

Lecture: Retail Marketing, BSc

Date: Thuesday, 18.10.2016

Ms. Cecilia Floridi

Managing Director DataLab. GmbH

Title:“Big Data: How to get valuable insights from my customer data?”

Lecture: Retail Marketing, BSc

Date: Wednesday, 12.10.2016

Mr. Martin Laue

General Manager real,- SB-Warenhaus GmbH

Title: "real,- Strategy"

Lecture: Retail Marketing, BSc

Date: Wednesday, 12.10.2016

Mr. Dr. Marco Vietor

Co-founder of audibene

Title: "audibene – Scaling a sustainable business"

Lecture: Marketing, Full-time MBA

Date: Thursday, 04.08.2016

Mr. Thomas Borst

Managing Director Sales and Marketing at ebm-papst Group

Title: "Marketing at ebm-papst"

Lecture: Marketing, Full-time MBA

Date: Wednesday, 13.07.2016

Ms. Dr. Evelyn Friedel

Senior Manager Strategic Pricing, COO – Strategic Sales Management, PAUL HARTMANN AG

Title: "Higher Profits through Strategic Pricing"

Lecture: Brand & Price Management, Part-time MBA

Date: Sunday, 03.07.2016

Ms. Susanne Cornelius

Corporate Vice President, Consumer Adhesives at Henkel AG & Co. KGaA

Title: "How Brand Management helps to escape the commodity trap"

Lecture: Brand & Price Management, Part-time MBA

Date: Saturday, 02.07.2016

Mr. Dr. Daniel Bornemann

Partner at Simon-Kucher & Partners’ Technology & Industrials Competence Center

Title: "Price Management in B2B markets"

Lecture: Brand & Price Management, Part-time MBA

Date: Saturday, 18.06.2016

Mr. Stefan Heidrich

General Manager of Maybelline | Essie Germany, L‘Oréal

Title: "Business to Consumer Price Management"

Lecture: Brand & Price Management, Part-time MBA

Date: Saturday, 21.05.2016

Mr. Hansjörg Blase

Co-Founder and Marketing Director of esome advertising

Title: "Social Advertising"

Lecture: Marketing, Part-time MBA

Date: Saturday, 16.04.2016

Mr. Karsten Kloebbe

Senior Category Manager, L'Oréal Consumer Products Division

Title: "Category Management"

Lecture: Retail Marketing

Date: Wednesday, 24.02.2016

Mr. Patrick Müller-Sarmiento

Member of the Executive Board of real

Title: "Pricing for retailers"

Lecture: B2C Price Management, MSc

Date: Friday, 29.01.2016

Mr. Patrick Müller-Sarmiento

Member of the Executive Board of real

Title: "The new strategy of real"

Lecture: Retail Marketing, BSc

Date: Wednesday, 27.01.2016

Dr. Georg Wübker

Partner and Global Head of the Competence Center Banking & Financial Services of Simon-Kucher & Partners

Title: "Bundling: A smart strategy for TopLine Power®"

Lecture: Price Management, MBA 

Date: Tuesday, 26.01.2016

Mr. Björn Dahmen

Partner (Consumer & Retail Competence Center) of Simon-Kucher & Partners

Title: "International Price Management - Or: Why price differentiation sometimes is so difficult"

Lecture: B2C Price Management, MSc  

Date: Friday, 22.01.2016

Mr. Constantin Buschmann

Head of Sales of Brabus

Title: "Brabus - The company"

Lecture: Luxury Brand Management, MSc

Date: Thuesday, 06.10.2015

Mr. Joachim Bader

Vice President Continental Europe of SapientNitro

Ms. Dr. Eva Schuckmann

Manager Business Consulting of SapientNitro

Title: "Luxury goes Digital – Creating digital Experiences for Luxury Brands"

Lecture: Luxury Brand Management, MSc

Date: Thuesday, 06.10.2015

Mr. Robert Ermich

CEO and Founder of Deinhandy.de

Title: "Brand Development – how to build and place your brand"

Lecture: Brand Management, Full-time MBA

Date: Wednesday, 30.09.2015

Mr. Göran Tamm

Marketing Director of Jaguar Land Rover Germany

Title: "Strategic Brand Development Jaguar and Land Rover"

Lecture: Brand Management , Full-time MBA

Date: Thuesday, 22.09.2015

Mr. Frank Germann

Assistant Professor, Mendoza College of Business, University of Notre Dame, Indiana/USA

Title: "Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit"
Date: Thursday, 23.07.2015

Mr. Hendrik Grothe

Director and Head of Marketing Germany & Austria, UBS Germany AG

Title: "Marketing Transition - how digitalization informs the marketing strategy of UBS Wealth Management"
Lecture: Marketing, Full-time MBA
Date: Thuesday, 14.07.2015

Dr. Henning Mohr

Corporate Manager Group Strategy Unit / CEO Office, Henkel AG & Co. KGaA

Title: "Excellence in Strategy Development"
Lecture: Marketing, Full-time MBA
Date: Thuesday, 07.07.2015

Ms. Dr. Evelyn Friedel

Senior Manager Strategic Pricing, COO - Strategic Sales Management, PAUL HARTMANN AG

Title: "Higher Profits through Strategic Pricing"
Lecture: Price Management, Full-time MBA
Date: Friday, 06.02.2015

Mr. Dr. Georg Wuebker

Partner and Head of Competence Center Banking & Financial Services, Simon-Kucher & Partners

Title: “Bundling – A Powerful Strategy for Smart Profit Growth“
Lecture: Price Management, Full-time MBA
Date: Thursday, 15.01.2015

Mr. Dr. Florian Baumgartner

Director Movies & Music, amazon.de GmbH

Title: “Customer Loyalty Programs - Amazon Prime“
Lecture: Retail Marketing, BSc
Date: Tuesday, 02.12.2014

Mr. Dr. Johann Thieme

Senior Consultant, Simon-Kucher & Partners

Title: "Bundling – A powerful strategy for smart profit growth“
Lecture: Brand and Price Management, Part-time MBA
Date: Sunday, 28.09.2014

Mr. Stefan Heidrich

Marketing Director, Garnier Western Europe (L'Oreal Deutschland GmbH)

Title: „Garnier - Long Term Brand Management: From an innovative product launch to the creation of a new market segment“
Lecture: Brand and Price Management, Part-time MBA
Date: Saturday, 27.09.2014

Ms. Julia Savas

Marketing Manager International, Capri-Sun, Rudolf Wild GmbH & Co. KG

Title: "Be as global as possible, but as local as necessary."
Lecture: International Marketing, BSc
Date: Wednesday, 01.10.2014

Ms. Carina Hauswald
Managing Director, globeone

Ms. Hanna Luisa Rohloff
Consultant, globeone

Title: "What German brands might learn from emerging market brands from China"
Lecture: International Marketing, BSc
Date: Tuesday, 23.09.2014

Ms. Katrin Hermann

Managing Director Vichy, L´Oréal

Title: "Innovation at L´Oréal from concept to launch"
Lecture: International Marketing, BSc
Date: Tuesday, 16.09.2014

Students Feedback

"Mr. Heidrich’s presentation on “Long Term Brand Management” provided us with a deep insight into multiple key issues regarding the long term sustainability of a brand and it’s product series. From innovation thru discriminative pricing on different markets, we obtained first-hand and holistic experience on the challenges to overcome during the introduction, growth, maturity and decline of multiple products within an brand that targets a certain segment. We really appreciated the great time and comprehensive insights obtained on brand and product management."

For the PTMBA Class of 2015, 
Khatereh Tadj and Antonio Suels