Our philosophy focuses strongly on the demands and needs of our customers in the fields Teaching, Research and Practical Transfer.
Our claim is to guarantee a wide and high quality general management education in the field of marketing. We want to convince our students and fill them with enthusiasm for the diverse and relevant questions of marketing. The team is very interested in continually improving the teaching and service offerings and is therefore always oriented towards the feedback of the students.
Especially in the field of research we strive for answers regarding science-based, management-relevant questions. Thereby we want to reach a profound competencies development of the team as well as the generation of innovative research impulses for the scientific community. Furthermore we strive for a sustainable promotion of research in the field of marketing by national and international publications as well as through contributions to scientific conferences.
The transfer of science and practice is part of the strategic direction of the chair regarding teaching and research. Our aim is to exploit research-findings for the solution of practical problems and to promote the exchange of experiences between both interest groups.