Chair of Sales Management and Business-to-Business Marketing

The huge practical importance of sales and business-to-business cannot be disputed. But despite this, Germany’s universities largely offer marketing courses which focus on consumer goods marketing, brand management and consumer behavior. Our team is among the very few research teams that are fully dedicated to the sales function.



Good News for Chair Alumnus Dr. Marlon Braumann

We are pleased that our Chair-Alumnus Dr. Marlon Braumann and his colleagues from store2be have successfully completed a new financing round.



iExecutives meet WHU

MBA students meet with iExecutives to exchange ideas on job opportunities in Germany