Chair of Sales Management and Business-to-Business Marketing

The huge practical importance of sales and business-to-business cannot be disputed. But despite this, Germany’s universities largely offer marketing courses which focus on consumer goods marketing, brand management and consumer behavior. Our team is among the very few research teams that are fully dedicated to the sales function.

News

29.12.2011

Campus for Sales am 10.02.2012: Vertriebswege zwischen Evolution und Revolution

Unser Lehrstuhl organisiert am Freitag, den 10. Februar 2012 eine Vertriebstagung, welche die „Campus for“ Serie der WHU bereichert. Thema der Konferenz ist die Transformation der Vertriebswege und...

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30.05.2011

Prof. Jensen is appointed to the editorial board of the Journal of Personal Selling & Sales Management

Professor Jensen has been appointed to the editorial board of the Journal of Personal Selling & Sales Management. Globally, the Journal is the best known academic journal specializing in personal...

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06.04.2011

Press Release: The first of Germany's 236 marketing chairs to focus on sales

First Chair of Sales out of 236 marketing chairs    Vallendar, 06.04.2011. Germany's businesses are desperately trying to recruit well-educated sales employees. Despite this,...

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