Chair of Sales Management and Business-to-Business Marketing

The huge practical importance of sales and business-to-business cannot be disputed. But despite this, Germany’s universities largely offer marketing courses which focus on consumer goods marketing, brand management and consumer behavior. Our team is among the very few research teams that are fully dedicated to the sales function.



iExecutives meet WHU

MBA students meet with iExecutives to exchange ideas on job opportunities in Germany



Campus for Sales am 10.02.2012: Vertriebswege zwischen Evolution und Revolution

Unser Lehrstuhl organisiert am Freitag, den 10. Februar 2012 eine Vertriebstagung, welche die „Campus for“ Serie der WHU bereichert. Thema der Konferenz ist die Transformation der Vertriebswege und...