Dr. Michael Henrich

Publications

Jensen, Ove and Michael Henrich (2011), "Grundlegende preisstrategische Optionen auf Business-to-Business Märkten [Basic Strategic Pricing Options in Business-to-Business Markets]," in Preismanagement auf Business-to-Business Märkten [Price Management in Business-to-Business Markets], Christian Homburg and Dirk Totzek, eds. Wiesbaden: Gabler-Verlag, 73-104.