Diplom-Kauffrau, MBA Verena Weber

Publications

Weber, Verena and Ove Jensen (2009), "Hebel zur Wert- und Effizienzsteigerung in Marketing und Vertrieb: Ergebnisse einer empirischen Studie [Levers to increase value and efficiency in marketing and sales: Results of an empirical study]," Zeitschrift für Controlling & Management, Special Issue Vertriebscontrolling 2009 (2), 30-38.

Weber, Verena and Graham Vickery (2008), "RFID Applications, Impact and Country Initiatives," Paris: OECD.

Weber, Verena and Ove Jensen (2007), "RFID Implementation in Germany: Challenges and Benefits," Paris: OECD.

Weber, Verena (2006), "Emerging Technology Applications," chapter 7, in OECD (2006), OECD Information Technology Outlook 2006, Paris: OECD.