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Creating cutting-edge customer experiences in today’s world of digital possibilities and human connection is what drives us. We concentrate on transforming customer journeys for marketing efficiency and service excellence, integrating AI-based and interpersonal touchpoints, and identifying the essential performance KPIs – against the background of latest psychological insights.

Open position:

The Chair of Service Psychology is looking for a Research Assistant/Doctoral Student (f/m/d).

Our team

Top News:

Prof. Tillmann Wagner has accepted an invitation to join the Editorial Board of the Journal of the Academy of Marketing Science (JAMS).

Our publications – A selection of journal articles and cases

Journal of Service Research, 23 (2), 194-210
Customer Ethnic Bias in Service Encounters.
Linzmajer, Marc, Simon Brach, Gianfranco Walsh, and Tillmann Wagner (2020)
Journal of Business Research, 114 (June), 385-394
Deconstructing Corporate Hypocrisy: A Delineation of Its Behavioral, Moral, and Attributional Facets.
Wagner, Tillmann, Daniel Korschun, and Cord-Christian Troebs (2020)
Journal of Marketing, 73(6), 77-91 (Best Published Paper Award 2009, Oxford University Centre for Corporate Reputation)
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions.
Wagner, Tillmann, Richard J. Lutz, and Barton A. Weitz (2009)
Journal of Marketing, 73(3), 69-85
Does Customer Demotion Jeopardize Loyalty?
Wagner, Tillmann, Thorsten Hennig-Thurau, and Thomas Rudolph (2009)
Journal of Service Research, 23 (2), 194-210
Customer Ethnic Bias in Service Encounters.
Linzmajer, Marc, Simon Brach, Gianfranco Walsh, and Tillmann Wagner (2020)
Journal of Business Research, 114 (June), 385-394
Deconstructing Corporate Hypocrisy: A Delineation of Its Behavioral, Moral, and Attributional Facets.
Wagner, Tillmann, Daniel Korschun, and Cord-Christian Troebs (2020)
Journal of Marketing, 73(6), 77-91 (Best Published Paper Award 2009, Oxford University Centre for Corporate Reputation)
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions.
Wagner, Tillmann, Richard J. Lutz, and Barton A. Weitz (2009)
Journal of Marketing, 73(3), 69-85
Does Customer Demotion Jeopardize Loyalty?
Wagner, Tillmann, Thorsten Hennig-Thurau, and Thomas Rudolph (2009)

Get in touch with us –

We look forward to hearing from you.
Professor Tillmann Wagner
Professor Tillmann Wagner
Chairholder
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