Chair of Services Marketing

Welcome to the Chair of Services Marketing, held by Professor Dr. Tillmann Wagner. Our research and teaching efforts concentrate on current and managerially relevant issues regarding the marketing management of services. We combine various quantitative and qualitative empirical research methods to generate stimulating insights for the scientific community as well as for contemporary management education.



Guest Lecture by Mirja Wagener

Head of Design, trivago N.V.



Guest Lecture by Thomas Wolff

Director, Co-Head of Sales & Relationship Management, Scalable Capital GmbH



Excursion to talk by Prof. Manfred Spitzer

The WHU chairs for services marketing and market research have visited a talk by Prof. dr. med. Dr. phil. Manfred Spitzer on the topic "Cyber-sick! How the digital life ruins our society"....