Chair of Services Marketing

Welcome to the Chair of Services Marketing, held by Professor Dr. Tillmann Wagner. Our research and teaching efforts concentrate on current and managerially relevant issues regarding the marketing management of services. We combine various quantitative and qualitative empirical research methods to generate stimulating insights for the scientific community as well as for contemporary management education.



Excursion to talk by Prof. Manfred Spitzer

The WHU chairs for services marketing and market research have visited a talk by Prof. dr. med. Dr. phil. Manfred Spitzer on the topic "Cyber-sick! How the digital life ruins our society"....



Professor Dr. Wagner awarded by the JSM

WHU-Professor Tillmann Wagner has been named Outstanding Reviewer by the Journal of Service Marketing (JSM).



"Hypocrisy in Responsibility" Workshop in London

Prof. Wagner was invited to serve as a panel discussant at the Hypocrisy in Responsibility Paper Development Workshop for a special issue of the Journal of Business Research. During this interactive...