Chair of Services Marketing

Welcome to the Chair of Services Marketing, held by Professor Dr. Tillmann Wagner. Our research and teaching efforts concentrate on current and managerially relevant issues regarding the marketing management of services. We combine various quantitative and qualitative empirical research methods to generate stimulating insights for the scientific community as well as for contemporary management education.

News

05.12.2017

Research Stay at Florida State University

On invitation of Prof. Mike Brady (PhD), our doctoral student Cord-Christian Troebs will be visiting FSU’s marketing department from January to April 2018. As part of his stay, Cord-Christian Troebs...

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21.08.2017

Prof. Wagner to join the Editorial Review Board of the JSR

Prof. Wagner has accepted an invitation to join the Editorial Review Board of the Journal of Service Research (JSR).  The JSR pursues an interdisciplinary orientation and is regarded as the...

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02.02.2016

Upcoming research presentation at SERVSIG Conference 2016

Current research on customer-frontline employee interactions by Cord-Christian Troebs and Tillmann Wagner has been accepted for presentation at the upcoming international SERVSIG Conference in...

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