Chair of Services Marketing

As modern societies continue to emerge as service economies, the effectiveness and efficiency of services are of central relevance to consumers, corporations, the media and public policy makers alike. Our team concentrates on current and managerially-relevant questions regarding the contemporary marketing management of services. We deploy various quantitative and qualitative empirical research methods to generate stimulating insights for the scientific community, management practice, as well as for management education.



Guest Lecture by Dr. Nico Rose

Vice President Employer Branding & Talent Acquisition, Bertelsmann



Guest Lecture by Thomas Ebenfeld

Managing Partner, concept m research + consulting



Guest Lecture by Heiko Hutmacher

Chief Human Resources Officer and Labor Director, METRO AG