Guest Lecture by Thomas Ebenfeld

Managing Partner, concept m research + consulting

As part of the course "Business Psychology" on February 14, 2019, Thomas Ebenfeld, Managing Partner at concept m research + consulting, held a guest lecture on the fascinating topic "Introduction to In-Depth Psychological Research". 

During his exciting presentation, Thomas Ebenfeld gave the students an introduction to the approach of qualitative, depth-psychological market research and its specific implementation at concept m research + consulting. Through the explanation of a case study about influencer marketing, he also provided important insights into the success factors of social media influencer communication and how brands can leverage this knowledge. We thank him for the impressive findings!

concept m research + consulting combines in-depth psychological research, quantitative research and marketing consulting in an unique way. The company operates internationally in more than 40 countries and employs more than 50 research consultants worldwide. Further information about the firm can be found online at conceptm.eu/en/.