Research

Refereed Articles

  • Troebs, Cord-Christian, Tillmann Wagner, and F. Heidemann (2018). Transformative Retail Services: Elevating Loyalty Through Customer Well-Being, Journal of Retailing and Consumer Services, 45 (November), 198-206.
  • Stich, Alexander and Tillmann Wagner (2012). Fooling Yourself: The Role of Internal Defense Mechanisms in Unsustainable Consumption Behavior, Advances in Consumer Research, 40.
  • Wagner, Tillmann and Thomas Rudolph (2010). Towards a Hierarchical Theory of Shopping Motivation, Journal of Retailing and Consumer Services, 17(5), 415-429.
  • Wagner, Tillmann, Richard J. Lutz, and Barton A. Weitz (2009). Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions, Journal of Marketing, 73(6), 77-91 (Best Published Paper Award 2009, Oxford University Centre for Corporate Reputation).
  • Wagner, Tillmann, Thorsten Hennig-Thurau, and Thomas Rudolph (2009). Does Customer Demotion Jeopardize Loyalty?, Journal of Marketing, 73(3), 69-85.
  • Rudolph, Thomas, Tillmann Wagner, and Timo Sohl (2009). Kundensegmentierung im Handel: Kaufmotive erkennen und nutzen, Marketing Review St. Gallen, (August), 34-39.
  • McDonald, Robert E., Tillmann Wagner, and Michael S. Minor (2008). Cheers! A Means-End Chain Analysis of College Students' Bar-Choice Motivations, Annals of Leisure Research, 11(3/4), 386-403.
  • Rudolph, Thomas, Tillmann Wagner, and Stanley Fawcett (2008). Project Management in Retailing: Integrating the Behavioral Dimension, International Review of Retail, Distribution and Consumer Research, 18(3), 325-341.
  • Wagner, Tillmann, Pelin Bicen, and Zachary H. Hall (2008). The Dark Side of Retailing: Towards a Scale of Corporate Social Irresponsibility, International Journal of Retail & Distribution Management, 36(2), 124-142.
  • Schmitz, Christian and Tillmann Wagner (2007). Satisfaction in International Marketing Channels: A Local Channel Member Perspective, Journal of Marketing Channels, 14(4), 5-37.
  • Wagner, Tillmann (2007). Shopping Motivation Revised: A Means-End Chain Analytical Perspective, International Journal of Retail & Distribution Management, 35(7), 569-582.
  • Schweizer, Markus, Alexander J. Kotouc, and Tillmann Wagner (2006). Scale Development for Consumer Confusion, Advances in Consumer Research, 33(1), 184-190.
  • Minor, Michael, Tillmann Wagner, F. J. Brewerton, and Angela Hausmann (2004). Rock On! An Elementary Model of Customer Satisfaction with Musical Performances, Journal of Services Marketing, 18(1), 7-18.
  • Rudolph, Thomas, Bert Rosenbloom, and Tillmann Wagner (2004). Barriers to Online Shopping in Switzerland, Journal of International Consumer Marketing, 16(3), 55-74.