WHU
We inspire business - in research, teaching, and practice. Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today.
We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration.
31
alumni
Top 100
FAZ ranking 2020
Among 100 most influential economists in German
99,000+
downloads textbook
"Price Management"
35
corporate partners

Get to know our team –

Working together to inspire and achieve.
Paulette von Pruszak
Paulette von Pruszak
Project Manager
Oona Fiebig, M.Sc.
Oona Fiebig, M.Sc.
Research Assistant
Hamad Nabulsi, M.A.
Hamad Nabulsi, M.A.
Research Assistant
Conrad Homm, MBA
Conrad Homm, MBA
Research Assistant
Kai Köhli, M.Sc.
Kai Köhli, M.Sc.
External Doctoral Student
Jürgen Pannek, Dipl.-Kfm.
Jürgen Pannek, Dipl.-Kfm.
External Doctoral Student
Sophie Biallowons, M.Sc.
Sophie Biallowons, M.Sc.
External Doctoral Student
Jann Vollmar, M.Sc.
Jann Vollmar, M.Sc.
External Doctoral Student
Katharina Göring-Lensing-Hebben, M.A.
Katharina Göring-Lensing-Hebben, M.A.
External Doctoral Student

Current vacancies at the Chair of Strategy and Marketing

Apply now as a Research Assistant / Doctoral Student (f/m/d)

The alumni of the Chair of Marketing and Commerce –
Making an impact!

1/3
Dr. Jochen Mahadevan
Managing Director Southern & Eastern Europe & North America
Miele Professional
"As a doctoral student at the chair of Professor Fassnacht, I had the opportunity to work on a practice-oriented topic related to price management. I still benefit from this - as well as from the unique professional and private networks I was able to build up during my time at WHU."
Dr. Christina Ellringmann
Senior Partner
Bain & Company Germany
"The dissertation at the chair of Professor Fassnacht enabled me to study strategic questions related to commerce from a scientific perspective. Due to the high practical orientation of the chair, I can apply the acquired knowledge to many areas of my daily work at Bain & Company."
Dr. Henning Mohr
Marketing Director Korea
Consumer Brands at Henkel
"The environment at the chair of Professor Fassnacht is highly dynamic, intellectually stimulating and exceptionally professional. The people you are working with help you to grow and unlock your full potential."
1/3

At the Chair of Strategy and Marketing, we inspire business– In research, teaching, and business engagement

Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today. 

We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration. Professor Dr. Martin Fassnacht is also available as a speaker and as strategic advisor on request.

In our teaching, we aim to inspire and motivate our students by addressing the relevant questions in marketing today using state of the art, business-oriented teaching methods. Regular guest lectures and real life cases are central elements of our teaching. We offer classes in the areas of price management, retail marketing and omnichannel business.

Get inspired!

Research and business –
Balancing academic rigor and practical relevance

Research
Research
We strive to find scientifically-based and business-relevant answers to critically relevant issues of marketing.
Corporate world
Corporate world
We work closely with corporate partners with the aim of transferring know-how between the scientific and business worlds.

Textbook - Price Management

The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.

Get in touch with us –

We look forward to hearing from you.

Our Location

Chair of Strategy and Marketing
Chair of Strategy and Marketing
WHU - Otto Beisheim School of Management
Erkrather Straße 224a - Entrance 230
D-40233 Düsseldorf
WHU