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Professor Martin Fassnacht

Chair of Strategy and Marketing

Activities and Functions

  • Professor and Director of the Chair of Strategy and Marketing, WHU – Otto Beisheim School of Management
  • Scientific Director of the Center for Market-Oriented Corporate Management (CMM) at WHU
  • Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG) at WHU
  • Strategic Advisor for Consumer Goods Manufacturers and Retailer

 

Research Fields

  • Price management
  • Brand management
  • Retail marketing and omnichannel business

 

Professional Career

Date UniversityPosition
Since 2003 WHU – Otto Beisheim School of ManagementProfessor and Director of the Chair of Strategy and Marketing
Since 2010 WHU – Otto Beisheim School of ManagementChairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG)
2018 - 2024 WHU – Otto Beisheim School of ManagementAcademic Director of the WHU Full-Time and Part-Time MBA Programs
2017 - 2020 FAZ - Economist RankingFour years in a row listed in the FAZ - Economist Ranking among the 100 most influential economists in Germany
2017 - 2018 German Marketing AssociationBoard Member for Research/Innovation
2013 – 2014 German Academic Association for Business ResearchChairman of the Marketing Commission
2010 German Marketing Association and GfK-Nuremberg e.V.Winner of the “3. Georg-Bergler-Prize for Marketing”
2003 – 2010 WHU – Otto Beisheim School of ManagementAcademic Director of two executive education programs for METRO GROUP
2007 – 2009 WHU – Otto Beisheim School of ManagementAssociate Dean
2006 – 2009 WHU – Otto Beisheim School of ManagementAcademic Director of Marketing and Communications
2006 – 2007 WHU – Otto Beisheim School of ManagementAcademic Director of the Master of Science Program
2001 University of MannheimHabilitation (post-doctoral thesis)
2001 – 2003 University of PaderbornAssociate Professor of Marketing
1999 – 2001 University of MannheimAssistant Professor with Professor Dr. Dr. h.c. mult. Christian Homburg
1996 – 2000 Prof. Homburg & Partner GmbHConsultant and Director for Management Education on a freelance basis
1999 University of Texas at Austin, Austin, USAVisiting Scholar at the McCombs School of Business
1996 – 1998 WHU – Otto Beisheim School of ManagementAssistant Professor Dr. with Professor Dr. Dr. h.c. mult. Christian Homburg
1990 – 1995 University of MainzResearch Assistant and Ph.D. student with Professor Dr. Dr. h.c. mult. Hermann Simon
1992 – 1993 Vanderbilt University, Nashville, Tennessee, USAVisiting Scholar at the Owen Graduate School of Management
1985 – 1990 University of MannheimBusiness Administration studies
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