Professor Martin Fassnacht
Chair of Strategy and Marketing
Professor and Director of the Chair of Strategy and Marketing
Contact: +49 (0)211 44709 441
Activities and Functions
- Professor and Director of the Chair of Strategy and Marketing, WHU – Otto Beisheim School of Management
- Scientific Director of the Center for Market-Oriented Corporate Management (CMM) at WHU
- Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG) at WHU
- Strategic Advisor for Consumer Goods Manufacturers and Retailer
Research Fields
- Price management
- Brand management
- Retail marketing and omnichannel business
Speeches
Professor Martin Fassnacht is a sought-after expert in the field of marketing. His keynotes illustrate how scientific findings can be applied to corporate marketing today. Learn more about the recent speeches given by Professor Martin Fassnacht.
Professional Career
| Date | University | Position | |
|---|---|---|---|
| Since 2003 | WHU – Otto Beisheim School of Management | Professor and Director of the Chair of Strategy and Marketing | |
| Since 2010 | WHU – Otto Beisheim School of Management | Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG) | |
| 2018 - 2024 | WHU – Otto Beisheim School of Management | Academic Director of the WHU Full-Time and Part-Time MBA Programs | |
| 2017 - 2020 | FAZ - Economist Ranking | Four years in a row listed in the FAZ - Economist Ranking among the 100 most influential economists in Germany | |
| 2017 - 2018 | German Marketing Association | Board Member for Research/Innovation | |
| 2013 – 2014 | German Academic Association for Business Research | Chairman of the Marketing Commission | |
| 2010 | German Marketing Association and GfK-Nuremberg e.V. | Winner of the “3. Georg-Bergler-Prize for Marketing” | |
| 2003 – 2010 | WHU – Otto Beisheim School of Management | Academic Director of two executive education programs for METRO GROUP | |
| 2007 – 2009 | WHU – Otto Beisheim School of Management | Associate Dean | |
| 2006 – 2009 | WHU – Otto Beisheim School of Management | Academic Director of Marketing and Communications | |
| 2006 – 2007 | WHU – Otto Beisheim School of Management | Academic Director of the Master of Science Program | |
| 2001 | University of Mannheim | Habilitation (post-doctoral thesis) | |
| 2001 – 2003 | University of Paderborn | Associate Professor of Marketing | |
| 1999 – 2001 | University of Mannheim | Assistant Professor with Professor Dr. Dr. h.c. mult. Christian Homburg | |
| 1996 – 2000 | Prof. Homburg & Partner GmbH | Consultant and Director for Management Education on a freelance basis | |
| 1999 | University of Texas at Austin, Austin, USA | Visiting Scholar at the McCombs School of Business | |
| 1996 – 1998 | WHU – Otto Beisheim School of Management | Assistant Professor Dr. with Professor Dr. Dr. h.c. mult. Christian Homburg | |
| 1990 – 1995 | University of Mainz | Research Assistant and Ph.D. student with Professor Dr. Dr. h.c. mult. Hermann Simon | |
| 1992 – 1993 | Vanderbilt University, Nashville, Tennessee, USA | Visiting Scholar at the Owen Graduate School of Management | |
| 1985 – 1990 | University of Mannheim | Business Administration studies |