Professor Martin Fassnacht
Chair of Strategy and Marketing
Activities and Functions
- Professor and Director of the Chair of Strategy and Marketing, WHU – Otto Beisheim School of Management
- Scientific Director of the Center for Market-Oriented Corporate Management (CMM) at WHU
- Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG) at WHU
- Strategic Advisor for Consumer Goods Manufacturers and Retailer
Research Fields
- Price management
- Brand management
- Retail marketing and omnichannel business
Professional Career
| Date | University | Position | |
|---|---|---|---|
| Since 2003 | WHU – Otto Beisheim School of Management | Professor and Director of the Chair of Strategy and Marketing | |
| Since 2010 | WHU – Otto Beisheim School of Management | Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG) | |
| 2018 - 2024 | WHU – Otto Beisheim School of Management | Academic Director of the WHU Full-Time and Part-Time MBA Programs | |
| 2017 - 2020 | FAZ - Economist Ranking | Four years in a row listed in the FAZ - Economist Ranking among the 100 most influential economists in Germany | |
| 2017 - 2018 | German Marketing Association | Board Member for Research/Innovation | |
| 2013 – 2014 | German Academic Association for Business Research | Chairman of the Marketing Commission | |
| 2010 | German Marketing Association and GfK-Nuremberg e.V. | Winner of the “3. Georg-Bergler-Prize for Marketing” | |
| 2003 – 2010 | WHU – Otto Beisheim School of Management | Academic Director of two executive education programs for METRO GROUP | |
| 2007 – 2009 | WHU – Otto Beisheim School of Management | Associate Dean | |
| 2006 – 2009 | WHU – Otto Beisheim School of Management | Academic Director of Marketing and Communications | |
| 2006 – 2007 | WHU – Otto Beisheim School of Management | Academic Director of the Master of Science Program | |
| 2001 | University of Mannheim | Habilitation (post-doctoral thesis) | |
| 2001 – 2003 | University of Paderborn | Associate Professor of Marketing | |
| 1999 – 2001 | University of Mannheim | Assistant Professor with Professor Dr. Dr. h.c. mult. Christian Homburg | |
| 1996 – 2000 | Prof. Homburg & Partner GmbH | Consultant and Director for Management Education on a freelance basis | |
| 1999 | University of Texas at Austin, Austin, USA | Visiting Scholar at the McCombs School of Business | |
| 1996 – 1998 | WHU – Otto Beisheim School of Management | Assistant Professor Dr. with Professor Dr. Dr. h.c. mult. Christian Homburg | |
| 1990 – 1995 | University of Mainz | Research Assistant and Ph.D. student with Professor Dr. Dr. h.c. mult. Hermann Simon | |
| 1992 – 1993 | Vanderbilt University, Nashville, Tennessee, USA | Visiting Scholar at the Owen Graduate School of Management | |
| 1985 – 1990 | University of Mannheim | Business Administration studies |