Price Management – Strategy, Analysis, Decision, Implementation.
Preismanagement – Strategie, Analyse, Entscheidung, Umsetzung
This book represents the most comprehensive and up-to-date work on price management worldwide, a subject that is receiving increasing attention. This reflects the recognition that price is the most effective and fastest driver of profitability. Pricing power is also regarded as the most important determinant of a company’s value. Digitalization, artificial intelligence, sustainability, inflation, e-commerce, and institutional frameworks are transforming the requirements and impact of price management.
In its 5th edition, fully revised and expanded, the authors leverage their expertise to provide a unique integration of theory and practice. Price management is conceptualized as a process encompassing four phases: strategy, analysis, decision-making, and implementation. The book focuses on innovation, current developments, industry-specific characteristics, and practical application. Throughout, the latest research findings, real-world case studies, and the experiences of Simon-Kucher, the global leader in price consulting, serve to illustrate and substantiate the content.
Reviews
“The fifth edition of this book has been updated and is truly state of the art. It is the most comprehensive work in price management.”
Philip Kotler, S.C.Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"For management practice, the book can be regarded as a reference work on the topic of 'price as a profit lever' that offers practical implementation recommendations for every pricing issue."
Prof. Dr. Silke Lennerts, Professorin für Betriebswirtschaftslehre, Duale Hochschule Baden-Württemberg, Karlsruhe
ISBN: 978-3-658-45055-7
Hard Cover: 59,98 EUR
eBook: 49,99 EUR
Prof. Dr. Dr. h.c. mult. Hermann Simon
Professor Hermann Simon is the founder and chairman of Simon-Kucher. He is the only German included in the "Thinkers 50 Hall of Fame," which recognizes the world's most influential management thinkers. He previously served as a professor of business administration and marketing at the universities of Mainz and Bielefeld and held guest professorships at prestigious institutions, including Harvard Business School, Stanford University, INSEAD, Keio University in Tokyo, and London Business School. Hermann Simon studied economics and business administration at the universities of Cologne and Bonn.
He has authored over 40 books, translated into 31 languages, including global bestsellers such as Hidden Champions: The New Rules for Success, True Profit, and Confessions of the Pricing Man. Hermann Simon has extensive experience as a member of supervisory boards, foundation boards, and editorial boards of German and international professional journals. He has received numerous awards, three honorary doctorates, and two honorary professorships. In China, the Hermann Simon Business School is named after him. Simon-Kucher is the world leader in price consulting, with 2,200 employees and 48 offices in 31 countries.
Prof. Dr. Martin Fassnacht
Since 2003, Professor Martin Fassnacht has held the Chair of Strategy and Marketing at WHU – Otto Beisheim School of Management in Düsseldorf. He also serves as the academic director of the Center for Market-Oriented Corporate Management (ZMU) and the chairman of the advisory board of the Henkel Center for Consumer Goods (HCCG).
He completed his studies in business administration and habilitation at the University of Mannheim and earned his doctorate at Johannes Gutenberg University Mainz. Professor Fassnacht was a visiting scholar at the Owen Graduate School of Management at Vanderbilt University in Nashville, USA, and the McCombs School of Business at The University of Texas at Austin, USA. He is the author of numerous publications in peer-reviewed international and national journals, many of which have received awards.
His research focuses on price management, brand management, retail marketing, and omnichannel business. In addition to his academic work, Professor Fassnacht is an active strategic consultant, speaker, and moderator. Both his research and teaching are characterized by close collaboration with leading companies, ensuring a strong practical orientation. For four consecutive years, the Frankfurter Allgemeine Zeitung has named him one of the Top 100 most influential economists in Germany.
Jun.-Prof. Dr. Anna-Karina Schmitz
Junior Professor Dr. Anna-Karina Schmitz holds the Junior Professorship for Marketing and serves as the Director of the Henkel Center for Consumer Goods (HCCG) at WHU – Otto Beisheim School of Management in Vallendar.
She completed her business studies at the University of Cologne and earned her doctorate at WHU – Otto Beisheim School of Management, focusing on the premiumization of brand (portfolios). Previously, she worked as a manager in the cultural and creative industries.
Her research interests include sustainability, price management, and brand management. Anna-Karina Schmitz is the author of numerous publications in peer-reviewed academic journals. She collaborates closely with practitioners in both research and teaching. In addition, she works as a consultant and speaker and regularly contributes practical insights to various print media, such as the Frankfurter Allgemeine Zeitung.
Textbook “Price Management” — English edition available since 2019.
The English edition of the Georg-Bergler-Prize award-winning textbook “Price Management”, authored by Hermann Simon and Martin Fassnacht, was published by Springer Nature, New York, in January 2019. What makes the book so unique in the realm of pricing?
- The volume's 558 pages provide the most comprehensive and up to date coverage of pricing topics. The chapter on Innovations in Price Management alone has 43 pages, focusing heavily on digital pricing models.
- The book reflects the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
- The book combines theory and practice in a unique way.
- The process view of strategy, analysis, decision, implementation corresponds to the practitioners’ needs.
- Separate chapters discuss industry-specific peculiarities of price management in consumer and industrial goods, services, and retail.
ISBN 978-3-319-99455-0
Hard Cover: 69,54 EUR
Soft Cover: 39,99 EUR
“This book is truly state of the art and the most comprehensive work in price management.”
“This very important book builds an outstanding bridge between science and practice.”
— Kasper Rorsted, former CEO, Adidas
“This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.”
— Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
This is what Philip Kotler, Kasper Rorsted and Dr. Chang-Gyu Hwang say about the textbook
