WHU Asia Center

Our mission is to conduct leading international business research along the Asia-Europe axis, and to make research findings available for the academic community, practitioners, and students.

Our objective is to become a focal point in Europe for research on internationalization towards Asia, internationalization of emerging firms from Asia, and Asia as a global supply market.

Our prime focus is academic research, with the aim of contributing to the global scientific debate on Asia-related business topics. We also thrive to transfer research findings into management practice through high-impact practitioner publications, Executive Education programs, and conferences, and to base our teaching solidly on the most current scientific findings.

WHU Asia Connect

Asia Connect seeks to make knowledge and competencies related to Asian business environments, economics, and cultures more accessible to the WHU community. It aims to achieve this by providing informational resources and organizing events that foster intercultural learning and exchange (see images below from recent company visits).