Professor Daniela Wiehenbrauk

Abbreviated CV

• Professor for Retail Management, Marketing and Sales, Duale Hochschule Baden-Württemberg, Heilbronn, Germany, since 2015
• Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2003-2009
• Visiting Scholar, Kellogg School of Management, Northwestern University, Evanston, USA, 2004
• Program Manager, Industrial Excellence Award Germany, 2003-2005

Publications

• Wiehenbrauk, Daniela (2010): Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing. Springer, 153 p.

Awards

• Goldener Zuckerhut, 2005