Dr. Michael Schmaelzle

Abbreviated CV

• Principal, Boston Consulting Group, Stuttgart, Germany, since 2014
• Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2012-2014
• Visiting Scholar, Kellogg School of Management, Northwestern University, Evanston, USA, 2014

Publications

• Schmälzle, Michael (2014): Improving Promotional Demand Forecasts in Retailing. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 147 p.