Friday, 26. June 2020

Bernhard von Mutius and Arnd Huchzermeier publish article on Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs

The journal Naval Research Logistics (ERIM S, Impact Factor 0.881) accepted the article ‘Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs’ by Bernhard von Mutius and Prof. Dr. Arnd Huchzermeier for the special issue on 'Analytics and Operations of Online Retailing'.