Professor of Marketing and Sales, Steinbeis Hochschule, Berlin, Germany, since 2016
Habilitation, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2008
Publications
Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd (2004): Optimizing Rhenania’s Direct Marketing Business through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment (The 2003 ISMS Practice Prize Winner). Marketing Science, 23(2), Spring, 192-206, and https://doi.org/10.1287/mksc.1040.0063
Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd (2003): Optimizing Rhenania’s Mail Order Business Through Dynamic Multilevel Modeling, Interfaces (Special Issue: Franz Edelman Award Papers), 33(1), 50-66, and https://doi.org/10.1287/inte.33.1.50.12719
Awards
Inaugural ISMS Practice Prize, INFORMS Society for Marketing Science, 2003
Finalist / 2nd place of the Franz Edelman Award, Institute for Operations Research and Management Science (INFORMS), 2002
