The 'International Commerce Review: ECR Journal' keeps readers up-to-date with the latest research and newest thinking in consumer goods in an easy-to-read, straightforward way. This unique journal bridges the gap between consumer goods industry practitioners (both retailers and manufacturers) and academics, to the mutual benefit of both sides. It brings academics' best work to the attention of practitioners, and it communicates practitioners' research priorities and interests to academics.
Core areas of interest include the challenges, opportunities and pitfalls in collaboration and cooperation between organizations, across borders and between consumers, retailers and suppliers. The journal also deals with areas that contribute to improved supply chain workings including improved consumer insight and understanding, better marketing and merchandising, end-to-end logistics, the evolution of retail formats, use of data, technology, and standards.