real Endowed Assistant Professorship of Retail Analytics

Industry - Science Cooperation

In March of 2019, a three year cooperation has been established between the retailer real and WHU – Otto Beisheim School of Management.  Mr. Marcel Uphues, Finance Director at real, and Dr. Toni Callabretti, Chairman of the WHU Foundation, signed the contract. The newly endowed real Assistant Professorship of Retail Analytics is part of the Chair of Production Management of Prof. Dr. Arnd Huchzermeier.

Appointment

In the meantime, Dr. Marjolein Buisman from Wageningen University, The Netherlands, has been appointed by the WHU Senate and the Minister of Education and the Arts of Rhineland-Palatinate for this position. She joined WHU on February 1st of 2020.

Research Projects

Customer Retention Management
  1. Ringbeck, Daniel; Smirnov, Dmitry; Huchzermeier, Arnd (2019): Proactive Retention Management in Retail: Field Experiment Evidence for Lasting Effects. https://ssrn.com/abstract=3378498, 38 p.
  2. Smirnov, Dmitry; Ringbeck, Daniel; Huchzermeier, Arnd (2018): Proactive Retention Management in Retail: Identifying, Predicting & Preventing Partial Defection. WHU – Otto Beisheim School of Management, 36 p.
Promotion Demand Forecasting
  1. Breiter, Andreas; Huchzermeier, Arnd (2015): Promotion Planning and Supply Chain Contracting in a High-Low Pricing Environment. Production and Operations Management, 24(2), 219-236, and https://doi.org/10.1111/poms.12250
  2. Schmälzle, Michael; Huchzermeier, Arnd (2015a): Improving Demand Forecast Accuracy in a Continuous High-Low Pricing Environment with Multiple Customer Segments. WHU – Otto Beisheim School of Management, 32 p.
  3. Schmälzle, Michael; Huchzermeier, Arnd (2015b): Promotional Demand Forecasts for Seasonal Products. WHU – Otto Beisheim School of Management, 32 p.
  4. Schmälzle, Michael; Huchzermeier, Arnd; Länge, Stefan, Uphues, Marcel (2015): A Benchmark Analysis on Promotional Demand Forecasts for Retail Store Traffic Generators. WHU – Otto Beisheim School of Management, 36 p.
  5. Breiter, Andreas; Huchzermeier, Arnd (2010): The New Logic of Truly Efficient Retail Promotions. International Commerce Review: ECR Journal, 9(1), Summer, 36-47
  6. Breiter, Andreas (2010): Hedging Retail Promotions: Zero Out-of-Stock and Zero End-of-Period Coverage with Supply Options. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 201 p.
  7. Wiehenbrauk, Daniela (2010): Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing. Springer, 153 p.
  8. Huchzermeier, Arnd; Iyer, Ananth. V.; Freiheit, Julia (2002): The Supply Chain Impact of Smart Customers in a Promotional Environment. Manufacturing & Service Operations Management (Special Issue: Retail Operations Management), 4(3), Summer, 228-240, and https://doi.org/10.1287/msom.4.3.228.7755
  9. Freiheit, Julia (2001): Smart Customers and Retail Promotions: Empirical Evidence and Supply Chain Implications. Springer, 215 p.
  10. Huchzermeier, Arnd; Iyer, Ananth. V.; Stolle, Julia (2000a): S.M.A.R.T.S.: Smart Shoppers and Retail Promotions. In: Corsten, D.; Jones, D.T. (Eds.): ECR in the Third Millenium: Academic Perspectives on the Future of the Consumer Goods Industry. Academic Partnership of ECR Europe, 42-45
  11. Huchzermeier, Arnd; Iyer, Ananth. V.; Stolle, Julia (2000b): S.M.A.R.T.S.: Smart Consumers and Retail Promotions. In: Katayama, H. (Ed.): Proceedings of the 5th International Symposium on Logistics ‘Global Logistics for the New Millenium’. Waseda University, 533-540
Staff and Schedule Optimization
  1. Smirnov, Dmitry; Huchzermeier, Arnd (2020): Analytics for labor planning in systems with load-dependent service times. European Journal of Operational Research, forthcoming
Targeted Marketing
  1. von Mutius, Bernhard; Huchzermeier, Arnd (2019): Maximizing the Potential of Targeted Marketing – A General Framework for Customized Category Promotions in Retail. https://ssrn.com/abstract=3411661, 36 p.
  2. von Mutius, Bernhard; Huchzermeier, Arnd (2020): Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs. https://ssrn.com/abstract=3592311, 39 p.