Prof. Dr. Daniela Wiehenbrauk

Professor in Retail Management, Marketing and Sales at Duale Hochschule Baden-Württemberg, Heilbronn

 

  • Title of Dissertation: Collaborative Promotions - The Value of Upstream Information Sharing 
  • Co-Advisor: Prof. Ananth. Iyer, Krannert Graduate School of Management, Purdue University, West Lafayette, USA
  • Stay abroad: Kellogg School of Management, Northwestern University, Evanston USA
  • University degree: Dipl.-Wirtsch.-Ing., Universität Darmstadt, Darmstadt
  • Grant: Stiftung Goldener Zuckerhut 2005